Wednesday, 12 October 2022

Lotus Biscoff Launch Two New Chocolate Bars

After the highly successful launch into the confectionary market a couple of months back (August, if you are counting!) Lotus Bakeries has secured its second national retail listing at Morrisons with two new Lotus Biscoff chocolate varieties; Milk Chocolate with Biscoff Crumbs and White Chocolate with Biscoff Cream (RRP £3.00).

Available in 282 Morrisons stores, the Milk Chocolate Biscoff Crumb bar (180g) features lovely crunchy Lotus Biscoff biscuit crumbs that are encased within a smooth Belgian milk chocolate shell, providing the unique caramelised taste and crunchiness of the iconic Lotus Biscoff biscuit.

Launching in mid-November (that's just in time for Christmas confectionary purchasing!) the White Chocolate Biscoff Cream bar (180g) features the company’s iconic smooth Lotus Biscoff spread, encased within a creamy Belgian white chocolate shell speckled with crunchy Lotus Biscoff biscuit pieces.

Frances Booth, UK Category & Development Marketing Manager, is thrilled to be expanding their confectionary range with these two new flavours: “We were utterly blown away by the response to our confectionary launch in August, so we're obviously delighted to be expanding our range with two delicious new flavours, further providing our customers with irresistible Belgian chocolate with a crunchy Lotus Biscoff taste sensation."

Frances went on to say: "Launching in Morrisons is the next step in expanding our confectionary stockists to ensure our customers can get their Lotus Biscoff chocolate fix easier than ever!”

Morrisons will also stock Lotus Biscoff’s Milk Chocolate Biscoff Cream bar (180g) which launched in Co-op stores in August.

That's Food and Drink already loves Biscoff products and we will be certain to add these new products to our Morrison's shopping lists from November onwards, especially as we will then be in the Christmas run-up for buying yummy Christmas treats for all!

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