Showing posts with label samosa. Show all posts
Showing posts with label samosa. Show all posts

Friday 25 August 2023

Nibbler, Middler or Squeezer. How do you chomp your samosa?

Did you know that the samosa has risen to become one of the UK's favourite snack options with a recent survey showing they're the number two nibble among younger people? (EDITOR: And some of us older people, too!)

Now, a renowned food futurologist has revealed how you eat your samosa says something about your own  personality. 

In a new report created on behalf of Takul which makes halal convenience foods, including a range of three different types of samosa, Lyndon Gee has defined four distinct types of “samosa eater” as follows:

The corner nibbler

Methodically and tentatively nibbles each crispy corner of the samosa before gradually working their way to the centre, and all the filling. The nibbler is obsessed with delayed gratification.

The middle grounder

Going straight for the centre of the samosa, with military precision they carefully take a bite from between each of the three corners, leaving those crispy edges intact to relish last. These individuals are dull but organised.

The samosa squeezer

Strategically bites one corner of the samosa then squeezes to extract the filling, leaving the empty shell, which they gobble down whole. Greedy, they find this the quickest way to eat a samosa.

The pernickety peeler

Like to examine their food before eating it. They carefully and precisely nibble around the edge of the whole samosa, then gently peel off the top layer exposing the filling, which they meticulously inspect before finally munching. Indecisive and afraid to take a risk.

In his report, Lyndon Gee also predicts halal food is set to become mainstream in the coming years, following in the footsteps of other cuisines such as vegan and plant-based options.

He said halal food has evolved from being a religious dietary choice to being a marker of safe, healthy, hygienic and reliable food.

With trust being so key to what people choose to buy, especially food-wise, Lyndon said, “various research studies indicate that non-Muslims have a positive opinion of halal food products and show significant intention to buy them, as they know halal food is appropriately processed”.

He added that halal products “will be chosen for non-faith-based reasons, simply because the food appeals, offering manufacturers even greater opportunities as halal products move into less traditional dishes”. 

Lyndon Gee has broad experience in the halal food industry. He's worked with Diabetes UK on various recipes for Ramadan aimed at the Muslim community and was creative consultant for a halal fast food burger concept.

With almost half of the UK Muslim population under the age of 24, the report also reveals how pivotal the younger generation are in terms of shaping what halal food looks like today. 

Lyndon said: “Cash rich and time poor, the younger generation seek convenience and speed. Gen Y and Gen Z consumers are more adventurous and looking for new flavours and different food experiences than their parents. Products such as pasties or samosas that can be eaten in one hand are ideal.”

He added: “Mealtimes have become blurred and there's been a big rise in snacking, whether the on-the-go meal replacement, or sitting down with friends and enjoying a film or a game and sharing a selection of foods like pizza, charcuterie, or samosas. The social aspect of eating should never be underestimated, but with busy lifestyles people are looking for easy, cost-effective solutions to entertain their friends.”

Takul makes a range of convenience meals and snacks which include pizzas, samosas, pasties and deli meats which are available in selected Tesco and Sainsbury's stores nationwide. For further details please visit https://takul.co.uk/store-finder 

Monday 24 July 2023

New and Delicious Halal Snacks from Takul

Takul, makers of Halal accredited ready meals, has some new and delicious snacks and ready meals which are tasty but also kind to the wallet.

Both costing less than £10 and three times less than the equivalent take-away options, their pizzas and samosas are certain to tickle the taste buds as well as tick the box of being hassle free and perfect for a busy lifestyle.

Takul pizzas

Available in Pepperoni, Meatball Marinara, Chicken Fajita and Meat Feast Flavours, Takul really has provided something for every meat-loving pizza eaters and each promises a personal touch, just like you'd find at your favourite pizzeria. 

Takul prides itself on handcrafting the pizzas in each phase of production, with the dough proved for a full 24 hours before being fully baked to give the best flavour.

The tomato sauce is sourced directly from Italy itself and seasoned in-house with olive oil, oregano and specially selected sea salt. Then the high quality 100% Halal toppings are individually spread on top by hand. 

Available in both Tesco and Sainsbury's in their dedicated chilled World Foods sections, each pizza has an RRP of £4.00. There's also a 20% off promotion in Tesco until 8 August 2023.

Takul samosas

With three wonderful flavours to choose from; Lamb, Vegetable and Chicken Tikka Takul's samosas are the perfect starter for your banquet or snack on the go.

Using authentic recipes from around the globe and the finest Halal ingredients, Takul is proud to use a home-style cooking process for creating these samosas with each one handcrafted before being packaged up.

They are available in Tesco in the chilled World Foods section with an RRP of £2.65. There's also a 20% off promotion in Tesco between 12 July 2023 and 8 August 2023.

Delicious Halal convenience

Takul was designed for the modern British Muslim shopper, giving them a voice on the shelf and in-store, reflecting the exciting, diverse, multifaceted lives they live.

Whether you're a busy parent juggling a hectic family life, or a young go-getter balancing work and play, Takul's pizzas and samosas are sure to add a burst of flavour to your life, whilst being cost effective and super convenient.