Showing posts with label perfecting sourdough. Show all posts
Showing posts with label perfecting sourdough. Show all posts

Monday 11 September 2023

Matthews Cotswold Flour Signs Foodbod as Brand Ambassador This Sourdough September

Perfectly timed for the month of Sourdough September, Britain's leading speciality flour producer, Matthews Cotswold Flour, has appointed Elaine Boddy from Foodbod Sourdough as its first ever Brand Ambassador.

Elaine Boddy is a world-renowned sourdough baker, who has published three books all about sourdough, has a large and loyal international baking community, and is a big supporter of Matthews Cotswold Flour.

All of Elaine's recipes and sourdough creations have been made and tested using Matthews Cotswold Flour, so she has a wealth of knowledge and expertise about the company's high-quality products. Elaine knows how all their flours feel, taste and behave, plus she knows all about how best to use them when making sourdough and other recipes.

Elaine says: “I am so excited to be taking on this role, to be uniting my sourdough world with a business I really love, and to be formalising my relationship with Matthews Cotswold Flour. I have used and recommended their flours for so long now, I know exactly how they behave in sourdough baking and how to maximise my recipes for home bakers using this great range.

“I think this is a fantastic opportunity for myself and Matthews Cotswold Flour, and I look forward to unveiling our new VIP Super Sourdoughers Club - check the website for more details and sign up now!”

Bertie Matthews, who has, in our opinion, the absolutely to job of being Managing Director at Matthews Cotswold Flour, says: “We've worked closely with Elaine for some time already, and have always been impressed by her sourdough recipes and her undoubted expertise. It's really absolutely fantastic to have her on our team, and we're looking forward to creating lots of new Sourdough content and resources for our home baking community together!”

Elaine will be of great assistance help to Matthews Cotswold Flour's home bakers, with her extensive experience of being a home baker herself. Elaine bakes everything in her home kitchen, using only standard domestic ovens and apparatus. 

She offers real, straightforward, useable advice for home bakers, because they are from a home baker, herself. Elaine also hosts a food podcast, The Foodbod Pod, which is all about food!

Elaine has been a part of the Matthews Cotswold Flour family for a while now, using their flours in all of her baking. She has supported the artisan miller, both online and in person, and they are absolutely thrilled and delighted to be working together to develop an exciting new Cotswold Flour Sourdough Experience. 

www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.