Ethical Hydration Brand 'One Water' Wins at 2024 Frontier Awards

The award was for an annual sales initiative that One Water runs every year with World Duty Free. For every bottle of One Water sold, a donation is made to The One Foundation, funding clean water projects all around the world.

Top-sellers in stores 'win' a place on a trip to visit some of One Water's clean water projects in Malawi. One Water Founder Duncan Goose visited 14 high footfall branches of World Duty Free's stores this year across UK airports and at Eurotunnel Folkestone, covering a distance of 2,000 miles on his Honda Africa Twin Motorcycle. Duncan's 'lightbulb moment' to set up One was on a round-the-world trip he made in 1998 on the same bike: an encounter with Hurricane Mitch in Honduras inspired a new career in global development.

The decade-long relationship between One Water and World Duty Free - based on a shared vision of a world in which everyone has access to clean water - has meant that the travel retailer thus far has contributed £2.7 million to projects around the world.

Funds from The One Foundation achieved via World Duty Free sales have been donated to rehabilitate water points and to bring water access back into communities and have particularly impacted work in Malawi's rural communities, where farmers are working to grow sufficient crops to feed themselves and their families. 

Donations have also funded the provision of gravity-fed and solar pumping systems, meaning that clean water is now readily available in schools and health clinics. Catastrophic cyclones have impacted areas of Malawi over the last three years, washing away houses and crops, and contaminating water points, so the funds that continue to be raised are vital, to help communities recover and regenerate.

To date, The One Foundation has raised over £30 million through partners such as World Duty Free, Bidfood, Co-Op, and Starbucks.

Entries for the Frontier Awards were received from around the world, showcasing the very best of the industry. A panel of independent, expert judges pored over the entries to choose this year's finalists and eventual winners, which celebrated the best of innovation and excellence in the travel retail sector.

Says Duncan Goose, Founder of One Water: “It was such an honour to be invited to Cannes for the 40th anniversary of the Frontier Awards. To be nominated alongside many famous and iconic global brands was recognition enough, but to actually win the award was unexpected and very humbling. 

"It recognises the exceptional work of all those at Avolta and World Duty Free who believe in what we are trying to do to help those that live without access to clean water and my hope is that this award will bring attention not only to the team of people who make this all possible within Avolta, but the wider issue itself. It's an incredible honour to be part of this journey that has already changed 5 million people's lives.

"Water is vital for life, yet 703 million people globally still don't have access to safe drinking water and over 1.7 billion people lack access to a decent toilet. 3.4 million people die every year from waterborne diseases and sadly many are children under the age of 5 years old. Around the world, women and children often bear the responsibility of collecting water for their families and can walk up to 4 hours a day just to find water.

"We want World Duty Free's fantastic staff to see for themselves what their hard work has contributed to. We thank them for their continued support, it means everything to us and the beneficiaries who they are supporting in sub-Saharan Africa. We hope the upcoming trip will inspire them. Their help has been life-changing for millions. We estimate that there are still 65,000 handpumps in Malawi that are in dire need of repair and World Duty Free are integral to facilitating change, one day at a time.”

https://onewater.org.uk

By total chance One Water asked us to share their story with you. Their email arrived just after I posted up a story about water infusion, a different, but related topic.

Discovering Ethical Food and Drink Brands: A Guide for the Conscious Consumer

In today's world, many of us are becoming more mindful of the impact our choices have on the environment, society, and our health. 

As we navigate the aisles of our local supermarkets or browse online shops, it's essential to recognise food and drink brands that align with our values. Here’s how you can find ethical brands with a purpose:

1. Understand What Ethical Means to You

Ethical practices can vary widely, so it's important to define what matters most to you. Some key considerations might include:

Sustainability: Brands that minimise their environmental footprint, use renewable resources, and reduce waste.

Fair Trade: Companies that ensure fair wages and working conditions for their workers.

Animal Welfare: Brands that treat animals humanely and do not support factory farming.

Health and Wellness: Products that are organic, non-GMO, and free from harmful additives.

Community Support: Companies that give back to their communities or support social causes.

2. Look for Certifications

Certifications are a reliable way to identify ethical brands. Some prominent certifications to look for include:

Fairtrade: Ensures fair wages and good working conditions for farmers and workers in developing countries.

Rainforest Alliance: Focuses on sustainable farming, conservation, and improving the lives of farmers.

Organic: Guarantees that products are grown without synthetic pesticides and fertilisers.

B Corp: Companies that meet high standards of social and environmental performance, accountability, and transparency.

Soil Association: UK's leading organic certification body, ensuring products meet rigorous standards.

3. Research Brands Online

The internet is a treasure trove of information. Websites, social media, and review platforms can provide insights into a brand's ethical practices. Look for:

Company Websites: Check the 'About Us' and 'Sustainability' sections for information on their ethical practices.

Social Media: Follow brands on platforms like Instagram and Twitter to see their latest initiatives and consumer feedback.

Reviews and Blogs: Read reviews and blog posts from trusted sources to get an honest opinion about the brand's ethics.

4. Use Ethical Shopping Apps

Several apps and websites are designed to help consumers make ethical choices. Some popular ones include:

Good On You: Rates fashion brands based on their impact on people, the planet, and animals.

Ethical Consumer: Provides detailed reports and ratings on a wide range of products, including food and drink.

Giki: Offers an app that helps you find sustainable and healthy products by scanning barcodes.

5. Support Local and Independent Brands

Often, smaller, local brands have more transparent and ethical practices compared to large corporations. Visiting farmers' markets, local shops, and food fairs can introduce you to brands that prioritise sustainability and community support.

6. Ask Questions

Don't hesitate to reach out to brands directly. Whether it's through email, social media, or in-person interactions, asking questions about their sourcing, production methods, and ethical practices can provide valuable insights.

7. Stay Informed

The landscape of ethical consumption is ever-evolving. Staying informed about the latest developments, certifications, and brands can help you make better choices. Subscribing to newsletters, joining online communities, and participating in forums can keep you updated.

Conclusion

Finding food and drink brands with purpose and ethics requires a bit of research and a commitment to informed choices. By understanding what matters to you, looking for trusted certifications, using technology, and supporting local businesses, you can enjoy your meals with the confidence that they align with your values. Every purchase you make has the power to support ethical practices and contribute to a better world. Happy ethical shopping!

Choosing Ethically Sourced Bottled Water: A Guide to Making a Positive Impact

In today's fast-paced world, bottled water has become a staple for many, offering convenience and hydration on the go. 

However, not all bottled water is created equal, and the choices we make can have significant ethical and environmental implications. 

Here’s a guide to ensuring that the bottled water you purchase is ethically sourced, contributing to both social good and sustainability.

Understanding Ethical Sourcing

Ethical sourcing refers to the practice of ensuring that products are obtained in a responsible and sustainable way, considering the environmental and social impacts of production. For bottled water, this means paying attention to factors such as water source sustainability, fair trade practices, environmental impact, and the treatment of workers involved in the production process.

Why It Matters

Environmental Impact: Bottled water production and disposal have significant environmental footprints. From plastic pollution to the energy used in production and transportation, the choices we make can either exacerbate or mitigate these impacts.

Social Responsibility: Ensuring fair wages and safe working conditions for workers, and supporting communities where water is sourced, helps promote social equity and justice.

Health and Safety: Ethically sourced bottled water often comes with assurances of higher quality and safety standards, benefiting your health.

Key Considerations When Buying Ethically Sourced Bottled Water

Certification Labels: Look for certification labels such as Fair Trade, Rainforest Alliance, or other recognised symbols that indicate ethical sourcing. These labels are often a good starting point in identifying products that adhere to higher ethical standards.

Company Transparency: Research the brand and its sourcing practices. Companies committed to ethical practices are usually transparent about their supply chains, environmental initiatives, and social responsibilities. They will provide information about where and how their water is sourced.

Sustainable Packaging: Consider the packaging. Opt for brands that use recycled materials, biodegradable bottles, or offer innovative solutions to reduce plastic waste. Some companies are now using plant-based plastics or advocating for reusable bottle schemes.

Local Sourcing: Whenever possible, choose locally sourced bottled water. This reduces the carbon footprint associated with transporting water over long distances and supports local economies.

Corporate Social Responsibility (CSR): Investigate the company’s CSR initiatives. Companies that engage in meaningful CSR activities, such as community development projects, environmental conservation efforts, and supporting clean water access in developing regions, are often more likely to follow ethical practices.

Brands to Consider

While the availability of ethically sourced bottled water can vary by region, here are a few brands known for their commitment to ethical practices:

Ethos Water: Part of the Starbucks brand, Ethos Water is committed to helping children around the world get access to clean water.

One Water: A UK-based brand that donates 100% of its profits to fund clean water projects in developing countries.

Fiji Water: Although it has faced criticism in the past, Fiji Water has made efforts to improve its sustainability practices, including initiatives to reduce its carbon footprint and protect the local ecosystem.

Making the Ethical Choice

Being a conscientious consumer means thinking beyond convenience and cost. By choosing ethically sourced bottled water, you can contribute to a more sustainable and equitable world. Here are some steps you can take:

Educate Yourself: Stay informed about the issues surrounding bottled water production and the impact of your choices. Knowledge is power when it comes to making ethical decisions.

Support Ethical Brands: Put your money where your values are by supporting brands that prioritise ethical sourcing and sustainability.

Advocate and Spread Awareness: Share information about ethical sourcing with friends and family. Advocacy can lead to broader changes in consumer behaviour and corporate practices.

In conclusion, while bottled water may be a small part of your daily routine, the impact of choosing ethically sourced options can be substantial. 

By making informed choices, you can help protect the environment, support fair labour practices, and contribute to the wellbeing of communities around the world. So, next time you reach for a bottle of water, take a moment to consider the journey it has taken to reach you and the difference you can make with your choice.

Embracing Sustainable Eating and Living: A Guide for the Average British Household

In the face of environmental challenges and a growing awareness of the importance of sustainable living, many households across the UK are seeking practical ways to adopt greener habits. 

This blog post will guide you through the steps to embrace sustainable eating and living, helping to reduce your carbon footprint and contribute to a healthier planet.

1. Prioritise Local and Seasonal Foods

One of the simplest ways to eat sustainably is by prioritising local and seasonal foods. 

By purchasing produce that is in season and grown locally, you reduce the need for long-distance transportation and the associated carbon emissions. Farmers' markets and local grocers often have a wide selection of seasonal fruits and vegetables. Not only does this support local farmers, but it also ensures fresher and more nutritious food on your plate.

2. Reduce Meat and Dairy Consumption

Livestock farming is a significant contributor to greenhouse gas emissions. By reducing your meat and dairy intake, even by a small amount, you can make a substantial impact. Consider adopting "Meat-Free Mondays" or experimenting with plant-based recipes. When you do purchase meat, opt for sustainably sourced, organic options.

3. Minimise Food Waste

Food waste is a major issue, with millions of tonnes discarded annually in the UK. To combat this, plan your meals carefully, create a shopping list, and avoid impulse buys. Store food properly to extend its shelf life, and get creative with leftovers. Composting food scraps is another excellent way to reduce waste and enrich your garden soil.

4. Choose Sustainable Packaging

Plastic pollution is a pressing environmental issue. Aim to reduce your use of single-use plastics by choosing products with minimal or eco-friendly packaging. Bring your own reusable bags, containers, and cups when shopping or dining out. Many shops now offer refill stations for items like grains, pulses, and cleaning products, further cutting down on packaging waste.

5. Support Ethical Brands

Supporting brands that prioritise sustainability can drive positive change in the industry. Look for certifications such as Fairtrade, Soil Association Organic, and Rainforest Alliance when shopping for food and household products. These labels indicate that the products meet high environmental and ethical standards.

6. Save Energy at Home

Energy conservation is another crucial aspect of sustainable living. Simple changes, like switching to energy-efficient LED bulbs, using a programmable thermostat, and insulating your home, can significantly reduce your energy consumption. Additionally, consider investing in renewable energy sources, such as solar panels, if feasible.

7. Embrace Slow Fashion

The fast fashion industry is notorious for its environmental impact. Embrace slow fashion by choosing high-quality, timeless pieces that last longer. Support brands that use sustainable materials and ethical labour practices. Additionally, consider shopping second-hand or organising clothing swaps with friends and family.

8. Use Water Wisely

Water is a precious resource that should be conserved. Install water-saving fixtures like low-flow showerheads and dual-flush toilets. Collect rainwater for gardening and fix any leaks promptly. Be mindful of your water usage, for instance, by taking shorter showers and turning off the tap while brushing your teeth.

9. Grow Your Own Food

If you have the space, growing your own vegetables, herbs, and fruits can be immensely rewarding. Not only does it reduce your carbon footprint, but it also provides fresh, organic produce. Start with easy-to-grow plants like tomatoes, lettuce, and herbs. Even if you have limited space, container gardening or a small allotment can yield impressive results.

10. Educate and Involve Your Family

Sustainable living is most effective when everyone in the household is on board. Educate your family about the importance of sustainability and involve them in making eco-friendly choices. Encourage children to participate in gardening, recycling, and other green activities. Making sustainability a shared goal can strengthen family bonds and create lasting habits.

Conclusion

Adopting sustainable eating and living practices is not only beneficial for the environment but also for your health and wellbeing. By making mindful choices and incorporating these tips into your daily routine, you can play a part in creating a more sustainable future for generations to come. Every small step counts, and collectively, our efforts can lead to significant positive change.