Refresh Your Taste Buds This Dry January With Thatchers Zero

Keen to try a refreshing alternative this Dry January?

Let Thatchers Zero Cider, the UK's #1 alcohol-free apple cider,  refresh your taste buds.

An alcohol-free cider with body, smoothness and character, Thatchers Zero has a crisp, medium dry character and a fruity aroma. This Somerset cider retains the taste and character of a true cider but without the alcohol.

It's the first choice for those who don't want to compromise on taste and enjoyment when opting for alcohol-free.

Crafted using a selection of their favourite bittersweet apple varieties at their mill in the heart of Somerset, they make sure their alcohol-free Zero quenches the thirst for drinkers who want a premium experience, delivering on taste and enjoyment.

Thatchers has been crafting ciders since 1904. Four generations later, they're still independently owned and family operated, with a passion for making the best quality ciders sustainably, always putting their heart and soul into their ciders.

Low and no drinks are now part of regular drinking occasions, and as the UK's #1 alcohol-free apple cider, Thatchers Zero can quench the thirst all year round for those looking for a premium low or no cider.

At Thatchers they've worked very hard to create a 0% cider that delivers on taste. And the result? Thatchers Zero is creating huge interest from drinkers who recognise Zero can provide the social enjoyment but without the alcohol.

Like all other ciders in their range, Thatchers Zero is gluten free and is suitable for vegetarians and vegans.

Sunshine and Showers is the Ideal Combination of Sun and Rain for the Perfect Apple Harvest at Thatchers Cider

For the next several months the orchard team at Thatchers Cider will be working very hard, harvesting the apples for pressing into their beautiful ciders down at Myrtle Farm.

The mix of abundant sun and rain throughout Spring and Summer has been really beneficial to the apple trees. 

The fruit is looking healthy and plentiful, containing just the right balance of acidity and sweetness to press into the perfect cider.

As always, amongst the first apples to come into the mill are their deliciously rosy Katy apples.

Chris Muntz Torres, their farm manager, who looks after their 500 acres of apple trees in and around Myrtle Farm, says, “The good weather in Spring meant our apples got off to a good start with an effective pollination thanks to our amazing bees. In fact, our Katy apples have developed so well we've been harvesting them a few days earlier than in previous years.

“After Katy, towards the end of September, we'll begin to see the early bittersweet apples ripening, such as Somerset Redstreak, Gilly and Hastings. They'll benefit from the sunshine and warmth we're now experiencing, cider apples love a mild autumn to help them ripen slowly and develop their unique flavours."

He went on to say: “With the sun ripening the apples and helping boost the fruit's natural sugar levels, the recent rain has also been feeding the trees and giving them much needed nourishment. Importantly, the warmth of the sun helps develop the tannins in our bittersweet varieties, giving depth and body to our ciders.”

In fact it's been a pretty near-perfect year for the apples. Apple trees always need a spell of cold weather to break their dormancy over the wintertime, and at the beginning of the year we had sufficient low temperatures to reset growth and wake up the trees. This was followed by a period of warmer weather and plenty of moisture in the deep, rich Somerset soil to allow the trees to do their very important work. 

Chris continues, “At Myrtle Farm the signs are really good for a bumper harvest this year. That's both in terms of quantity, and just as importantly, quality, meaning the very best, tastiest apples in our ciders.”   

Thatchers has apple orchards throughout the West Country of England. Here apples are grown for their range of Somerset ciders. 

Thatchers are one of the few cider makers to have a regular orchard planting programme, allowing them to meet the increasing demand for their ciders, as well as working with apple growers throughout the entire region who provide specific apple varieties under long-term partnerships.

One of the important things they look at when planting new trees is the timing of harvest, to make sure that the arrival of apples is spread out throughout the season.

“We press our apples as soon as they arrive at the farm to capture them at their freshest. So having different varieties that ripen at different times allows us to have a continued supply of fruit from August through to November,” he concluded.

With the weather conditions in Somerset providing a perfect climate for apple growing, it's not surprising that the county has become the home of cider making, with Thatchers seeing record sales to help it become the UK's fastest growing cider maker.

https://www.thatcherscider.co.uk

Wise Bartender hosts Wise Fest 2023 – the Fun and Free Family Event That Showcases the Best of Alcohol-Free Drinks

On Saturday 15 July Wise Fest 2023 is being held at Wayside Farm, Evercreech, Somerset, BA4 6QW from 12noon-10pm. 

With a wide and eclectic range of alcohol-free drinks to choose from, visitors can also enjoy fantastic live music, tasty BBQ food and tutored drinks tasting sessions with kids face painting and glitter tattoos available for younger guests.

Says Wise Bartender Founder and organiser of Wise Fest 2023, Tom Ward: “Wise Bartender has specialised in alcohol-free drinks since our launch back in 2017. We offer people a choice about what they want to drink. 

"We stock over 600 products to meet the growing demand for alcohol-free beer, cider, wine, spirits, cocktails and kombuchas and know from research that over a quarter (29%) of UK drinkers now 'semi-regularly' consume low and no alcohol products. The quality has increased and improved dramatically over the last several years and there's now an incredible range of full-flavoured alcohol-free drinks that are perfect to enjoy on a sunny summer's day. We feel that Wise Fest is the perfect way of exploring and discovering some new gems alongside enjoying some old favourites in a relaxed and enjoyable setting with the whole family.”

One of the highlights of Wise Fest 2023 will be tutored tasting sessions, all hosted by drinks experts. “For those who want to know a little more about the range of alcohol-free drinks and finding some new alcohol-free must-have drinks, we're genuinely thrilled to welcome some of the most knowledgeable experts in the category who'll be leading tasting sessions” Tom went on to say.

“Leading wine expert and founder of the world alcohol-free awards, Chrissie Parkinson, social media personality Emma Newman (@Emma_Sobersonic) and Club Soda beer expert Teddy Hardman will all be taking guests through sampling sessions at free tastings throughout the day. 

"Among the alcohol-free drinks available to try will be beers from Big Drop Brewing, Butcombe and Clean Break Brewing; spirit alternatives from Caleño, Myth Spirits, Ish Spirits and Mahala Spirit; wine from McGuigan's and Not Guilty and Maiden Mill, which is the world's only dedicated alcohol-free cider producer.”

Everyone is welcome at Wise Fest 2023, as are dogs on leads, with a wide range of alcohol-free drinks available plus BBQ and ice creams. Live music will be provided by local artists Eddie Dean, 34 South Duo and John Lime Acoustic and you may even catch a glimpse of the Caleño Brazilian dancers!

There is plentiful parking and admission to Wise Fest 2023 is free on the gate, but advance tickets can be ordered for £5 which will include a free drink at the event and a free glass to take home with you.

Wise Fest 2023 is on Saturday 15th July 2023

Wayside Farm, Evercreech, Somerset, BA4 6QW from 12noon-10pm

Wise Fest 2023 Tickets, Sat 15 Jul 2023 at 12:00 | Eventbrite

Introducing the New Thatchers Vintage Cider

Utilising only the very best pick of the crop from its 2022 harvest, Thatchers has unveiled a new look for its premium bottled Vintage Cider.

Pressed, blended, matured and bottled at Myrtle Farm, Thatchers Vintage uses traditional bittersweet apples including Tremlett's Bitter and Somerset Redstreak, plus some lighter, more modern varieties including Three Counties and Prince William, to create a premium cider that's deep in flavour, yet with an appealing light colour, its richness rounded off with a satisfyingly crispy sparkle.

Plus, a new label featuring its founder, William Thatcher, highlights the provenance and heritage of the brand.

And the new look for Vintage includes a higher ABV at 8.3% to reflect its premium positioning and stronger appeal to vintage cider connoisseurs.

This is a premium bottled vintage cider with a distinctive character, and with a premium ABV to match.

Thatchers Vintage has been a much-loved part of the Thatchers range for many years, and with this 2022 harvest, the ABV has been increased to 8.3% to further appeal to cider drinkers in the growing premium bottled cider category.

This is a very special, timeless cider and Thatchers has taken the utmost care to ensure it maintains its depth of character. It's a premium cider with a medium dry, crisp flavour, rounded aroma and gentle sparkle.

Thatchers Vintage Cider sits alongside Thatchers Katy (7.4% abv) in Thatchers premium bottled cider range.

With an RRP of £2.30 for 500ml bottle, Thatchers Vintage will also be available in a new 6 bottle pack.

Thatchers Vintage is available in high street retailers nationwide.

West Country Drinkers Make Cider Their Favourite Pint

For the very first time since records began, cider has jumped to the top spot in the South-West as the region's best-selling draught pint.

Thatchers Gold, carefully crafted at Myrtle Farm in Somerset, has overtaken all draught beer and draught lagers to become the best-selling pint across the entire South-West. 

An incredible 15.2 million pints of Gold were poured in 2022.

Whilst many might find it surprising cider wasn't already the number one choice given the well-known cider loving nature of the West Country, analyst CGA has revealed that until now, no cider has ever sold enough to overtake a beer or lager into the number one position in any region in the UK. Now Thatchers Gold can take the accolade for the first time, here in the South-West!

The family run cider maker, Thatchers,  actually has two of its best-selling ciders in the top ten LAD (long alcoholic drinks) in the South-West with its cloudy apple cider, Thatchers Haze, at number 8.

The brand at number 2 in the South-West is Carling.

So how has Thatchers Gold succeeded in becoming the West Country's favourite pint?

Martin Thatcher is the fourth generation of the Thatcher family to lead the cider making business, which now sells its flagship brand Thatchers Gold, to countries all over the world.

“Drinkers across the globe love Thatchers Gold – but there's absolutely no doubt that here in the West Country it's extra special! One in every two pints of apple cider poured in the West Country is a Gold.”

Thatchers Gold was first produced at Myrtle Farm some twenty years ago, and since then has seen consistent growth not just in the South-West but across the UK, sold on draught in pubs and bars, as well as glass bottles and cans with high street retailers. In fact, it has grown more than any other apple cider over the last three years helping Thatchers become the UK's second largest cider maker.  

“Its appeal starts right here at Myrtle Farm,” says Martin, “where we craft Gold with the very best tasting apples. We have a saying that the best cider starts in the orchard, and that's exactly the case with Gold.

“The recipe hasn't changed at all over the years – when we first produced Gold we knew that we had struck on the perfect balance of fruitiness, tannin, sweetness and acidity. So our cider makers continue to make Gold in the same way as we did 20 years ago, and with a brilliant team effort from everyone at Myrtle Farm, we continue to reach new audiences who love a beautifully refreshing pint.”