Big Daddy Burgers! Morrisons launches giant burger in cafés for Father's week

Morrisons has announced the launch of its latest meaty feast for Father’s Day Week: The Big Daddy Burger. 

The Big Daddy Burger will be available in all Morrisons Cafés in the week leading up to Dads’ very special day and costs £7.99 or only £5 for More Card customers, from Monday 12th to Sunday 18th June.   

There are two Big Daddy Burgers, made using 100% British beef, which are layered with a double serving of cheese and bacon, a hash brown, special burger sauce, lettuce, tomatoes and onion rings. The burger is served with a side of chips and portion of coleslaw making this the perfect way to treat the father figures in your life. 

The tasty treat will certainly make Dads all over the UK feel full of love (and food!) on their big day and those looking for a vegetarian option are also well catered for, as Morrisons chefs have created The Big Daddy Veggie Burger too.

Also served with chips and coleslaw, The Big Daddy Veggie Burger consists of three meat free patties, double cheese, a hashbrown, burger sauce, tomatoes, lettuce and onion rings for £7.99 or £5 for More Card Customers.

To make the celebration even greater value, families can enjoy the Kids Eat Free offer including all-time favourites like Bangers and Mash and Fish and Chips, when purchasing The Big Daddy Burger or any other meal costing £4.49 and over. 

Chris Strong, Morrisons Café Buying Manager, says: “We’re working very hard to serve our customers great-value, tasty meals whether it’s a midweek lunch or a special occasion like Father’s Day.  

"We’re confident The Big Daddy Burger and The Big Daddy Veggie Burger will be a firm favourite with customers so we’re adding them to the menu for the whole week and More Card customers can grab them for just £5 while kids can eat for free whenever an adult meal is purchased.”

Both burgers are available to order for home delivery, through JustEat and Deliveroo* and are subject to availability.

For a limited time only, The Big Daddy Burger and The Big Daddy Veggie Burger is available in all Morrisons cafés nationwide. To find your local café, visit: https://my.morrisons.com/storefinder/

*Orders placed via JustEat and Deliveroo for The Big Daddy Burger and The Big Daddy Veggie Burger cost £8.49 and are not eligible for the More Card Exclusive or Kids Eat Free promotions.

Morrisons is bringing back “More reasons to shop at Morrisons”

Morrisons is bringing back “More Reasons To Shop At Morrisons” including a rework of the iconic jingle.  Created with Leo Burnett, the major new advertising and brand campaign debuted on Coronation Street.  It will celebrate the real and motivating reasons why customers choose Morrisons, in a funny, yet relatable way.   

Following research into Morrisons distinctive brand assets, the campaign will see the return of the “More Reasons To Shop At Morrisons” strapline, which was introduced when Sir Ken Morrison was in charge and still resonates very strongly with consumers despite last being used in 2006. 

The “More Reasons To Shop At Morrisons” jingle also showed a very high level of brand recall and salience in the research and so it's been refreshed with a modern twist, while retaining all the familiarity and nostalgia of the much-loved original.  The visual identity, including the green and yellow colour duo and tree logo also remains central to the new campaign after performing strongly in the background research.

At the very heart of the campaign, a series of seven 20 second adverts focus on a different ‘reason’ to shop at Morrisons in a vox-pop and humorous style, direct to camera.  The down to earth and unmistakably British films all end with the catchy new jingle and highlight Morrisons Market Street counters like the freshly-baked doughnuts (make sure the jam doesn't escape!) the freshly baked bread,  the 100% British meat sold on Morrisons butcher counters, (looked after by qualified butchers) the fresh produce, the ‘iconic’ salad bar and the popular café.

A further ‘reason’ is the new More Card loyalty programme which can be used as a physical card or app and has been trialled in a number of stores over the last few weeks.  Customers will now be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station. (But not franchised filling stations) Once customers have saved 5,000 points, they'll receive a Morrisons Fiver which can be redeemed on a future shop, in store or online.  Morrisons programme of market leading exclusive offers which launched last October for loyalty card members will remain a key feature of the new scheme. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “Besides the launch of the new loyalty programme, we're also very thrilled to announce our new brand campaign, “More Reasons To Shop at Morrisons”. 

"Our customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or our fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. 

“We’ve brought it back in a major new campaign which has had marketing effectiveness front and centre throughout the whole planning and development process, across creative and media. The result is a campaign which celebrates customers' real reasons for choosing Morrisons, in a funny and relatable way. And yes - even the iconic jingle is back!”

Mark Elwood, Executive Creative Director at Leo Burnett, said: “I’m so excited about this brand campaign. “More reasons to shop at Morrisons” and the accompanying ‘jingle’ are both iconic. Bringing back both for a new audience is a total pleasure, with a new brand identity to boot. This campaign highlights the real reasons that our customers shop at Morrisons, time and time again. It’s a funny human campaign that will hopefully be something that resonates with the nation.”

The adverts were directed by Tom Speers of Smuggler and will feature on network TV spots that include Coronation Street, Emmerdale and Britain’s Got Talent. In addition, and in partnership with ITV, the broadcaster’s continuity announcer will be adding a note on how much they love the jingle to their regular update on scheduling across the weekend of 27th May.

The wider campaign will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online, with media planning and buying led by Wavemaker. 

Sian Runnacles, Client Managing Director at Wavemaker UK, said: “More reasons to shop at Morrisons” ran for nearly 20 years, it captured everything that made Morrisons so distinctive.  We’re extremely excited to be bringing it back, celebrating all the reasons why customers across the UK love what Morrisons has to offer. We’re creating a grand entrance for its return, whilst ensuring the length and breadth of Britain get a deeper understanding of what makes Morrisons great.”

Kickstarting on launch day, an advertising roadblock will ensure everyone ‘catches’ the jingle. Featuring channel takeovers of The Global Traffic Network, the Daily Mail, and Twitter, the campaign will reach nearly 50% of the UK within the first 24 hours.

(EDITOR: I think most older customers still unconsciously hum that jingle when they shop at Morrisons. I know I do! I had no idea that it's not been used by Morrisons for 17 years.) 

Morrisons More Card launches nationwide with the return of Morrisons Fivers

Morrisons is once again giving customers “More Reasons To Shop At Morrisons” with the national rollout of its new Morrisons More Card loyalty programme, which includes the return of the popular Morrisons Fivers. 

As well as the new loyalty scheme, a major new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons” strapline, which was introduced in Sir Ken Morrison’s time and still resonates strongly despite last being used in 2006. 

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they've missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.  

"The new More Card, which replaces the My Morrisons scheme, -will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping.  The card will also give customers access to exclusive More Card prices with market-leading discounts on our  customers’ favourites."  

She went on to say: “Alongside the launch of the new loyalty programme, we're also thrilled to announce our new brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates with our customers.  We’ve brought it back in a major new campaign which celebrates customers' real reasons for choosing Morrisons, in a funny, yet relatable way. And yes - even the iconic jingle is back!”

Today's announcement demonstrates that Morrisons is committed to offering customers great value and follows four waves of price cuts this year already.  As well as the loyalty programme, Morrisons will continue to offer customers “More Reasons To Shop at Morrisons” with great deals on a wide variety  of products that are vital to customers, including big brands and Morrisons unique Market Street counters, where skilled colleagues, including butchers and bakers, prepare fresh food for customers.  

This week, for example, customers can pick up a 20-piece British BBQ meat pack for £9.99, enjoy two breakfasts for £10 in a Morrisons café or buy six bottles of wine and save 25%. 

The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks and feedback from customers has been extremely positive.  Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station.   Examples of points available this week include:

100 More Points for every five pack of doughnuts (89p)

500 More Points for every £5 spent at the pizza counter

600 More Points for every £6 spent in a Morrisons café

100 More Points for every British BBQ meat pack from the butcher’s counter.

Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in store or online. 

Morrisons programme of market leading exclusive offers which launched last October for loyalty card members remains a key feature of the new scheme and the range of offers will continue to grow.  The More Card Exclusives enable customers to benefit from industry leading deals and discounts, which in launch week include:

1 litre Spirits for £17

Nescafé Gold 300g and Nescafé Original 200g for £4.99

Pringles for £1.25

Cathedral City Cheese 350g for £3.00

Fish Friday - 20% off fresh fish from the Market Street fish counter each Friday

Steak Saturdays - 20% of British steaks from the Market Street butcher’s counter each Saturday.

More Card customers can also benefit from:

Personalised offers - App users will be able to activate their offers on their device while card users will receive vouchers at the till that can be redeemed on a future purchase

Surprises - Surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween

Basket Bonus - When a customer scans the app or swipes their card they may be in with a chance to ‘bag a bonus’ offer.  It might be money off a shop or a treat from a Market Street counter.

The new “More Reasons To Shop At Morrisons” brand campaign, created with Leo Burnett,  debuted today on Coronation Street.  The campaign, which includes a brand new look and feel, will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online.

(Please note extra points do not apply at franchised petrol stations.)

As a loyal Morrisons' shopper (my late parents both worked at Morrisons) I'm pleased to see the return of the Morrisons More Card!

CRAVE Now In Morrisons!

CRAVE, the popular free-from food brand, has announced the launch of their latest free-from nutty products, Big Dipper and Notella.

Notella, which is a delicious, smooth choc hazelnut spread is now available in Morrisons stores across the UK. Now everyone can indulge in the irresistible taste of choclate hazelnut spread!

Big Dipper, as the name suggests tastes out of this world and is definitely not a constellation prize! A snacking pot featuring mini breadsticks with a smooth choc, hazelnut dip.

Made with hazelnuts and dairy free choc, with a smooth and rich texture that melts in your mouth. These two new products from CRAVE are 100% vegan, free from egg, milk, gluten, and any other nasties that could spoil your fun.

Rob Brice, founder of CRAVE comments "We've gone utterly nuts and created two delicious and indulgent products that you can enjoy as part of a gluten free or vegan diet. Notella is the perfect tasty staple for your cupboard for toast or pancakes, Big Dipper is perfect for a touch of naughtiness to their day."

CRAVE's Notella is available now from 491 Morrisons stores across the country

Available in a 225g jar, priced from £3.50

Please note this product does contain nuts.

CRAVE's The Big Dipper is available now from 291 Morrisons stores across the country.

Available in a 48g packet, priced from £1.65

Please note this product does contain nuts.

Want to join the Crave revolution and become a stockist? Please email hello@cravenomore.co.uk

Nip down to Morrisons to find out how you can celebrate the Coronation!

Morrisons stores are helping their shoppers to get royalty ready for the King’s Coronation with a limited edition range that offers all the essentials for this year’s celebrations including decorations, British flowers, and quintessentially British sweet treats – from just 99p.

Highlights include:

“Party Like a Royal” Giant Cookie, £7.00

Red, White and Blue Bouquet, £7.99

King Charles Waving Flags, £2.50 

Continental Grazing Box, Savoury Gazing Box and Spicy Grazing Box, £10.00 each

The range will begin launching in stores and online throughout April, so customers will have plenty of time to get their hands on these royal luxuries. But do remember to use your My Morrisons App!

Also, there will be a tempting range of other foods and also drinks, both alcoholic and non-alcoholic that will help your Coronation Party go with a really regal swing!

www.morrisons.com

First ‘Jempson’s ‘Together with Morrisons’ will launch this Spring

Morrisons is partnering with independent retailer Jempsons to launch six brand new stores under its ‘Together with Morrisons’ brand.

The first 35,000sq ft store will open in Peasmarsh, East Sussex this Spring and five more will follow in due course.  

The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores. The first “Together with Morrisons” store opened in May 2022, in Upton in the Cotswolds in partnership with Warner’s.  

Partners in the ‘Together with Morrisons’ fascia are focussed on championing local produce and  their relationships with local suppliers to source those items directly.  

Morrisons then enables the retailer to offer a greater breadth of products to their customers via a mix of its own brand range and branded products.  

Besides the ‘Together with Morrisons’ model, the number of independent retailers opening up ‘Morrisons Daily’ stores continues to grow thanks to the strength of the Morrisons brand as well as retailer focussed benefits such as no delivery fees or charges. 

Paul Dobson, Sales Director - Franchise & Wholesale Supply at Morrisons, said: "The 'Together with Morrisons' proposition is specially designed for independent store owners with established local brands and larger stores.  

"Jempson's has all of those qualities and so we're delighted to be opening six stores in partnership with them. The new stores will offer customers a mixture of Morrisons own branded products and branded favourites alongside local produce from local suppliers."

Stephen Jempson, MD of Jempson’s, said: “I’m really excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year.  The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate. 

I would like to place on record our thanks to all at Nisa for their help and support during our time working together.”

Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons Wholesale opportunities should contact convenience@morrisonsplc.co.uk.  

Further price cuts announced by Morrisons

Morrisons haslaunched a new wave of price cuts across 64 own brand products to continue its commitment in helping its customers' money go that little bit further.

Morrisons has invested £25 million to reduce prices by an average of 19% on products like: fresh produce like salad vegetables, carrots and potatoes and cupboard essentials including coffee and rice. Over the last 6 months Morrisons has invested £148 million to cut the prices on popular, essential and entry level products.

Special promotional offers will also help customers get more for their money, with deals like 2 for £2 on selected crisps, 3 for £2 on soft drinks and 2 for £1.80 on cereals. 

The investment from Morrisons is its latest move in cutting prices and follows price reductions to 1,000 products last month, plus 5p off fuel offers in both January and February, plus the introduction of My Morrisons Exclusives for My Morrisons members.

David Potts, Chief Executive, explained: “We're just seven weeks into 2023 and already this is our fifth significant price activity of the year. These latest price cuts follow hard on the heels of two notable in store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customers’ pockets.”

(I have actually noticed the latest bit of price reductions when I was shopping in Morrisons the other day.)

Morrisons To Stock Monastery Cheese From Shepherds Purse

A traditional mould rinded, soft cow's milk cheese originating from Middle Age monks has been reproduced by artisan Yorkshire cheese makers Shepherds Purse of Thirsk and is now stocked nationally in Morrisons stores for Christmas. Award winning Monks Folly is introduced to Morrisons Christmas range and the supermarket will also stock the company's latest innovation, Bells Bluemin White, across all Yorkshire stores.

Many washed and mould rinded cheeses can be traced back to the monastic orders during the Middle Ages and were sometimes referred to as monastery cheeses. The monks spent a great deal of time and effort developing these cheeses and the Bell family have now discovered a recipe they have adapted for modern palettes to create Monks Folly.

The art of traditional cheese making was thought to have been handed down by the monks and it has inspired Shepherds Purse Cheeses on more than one occasion. Monks Folly is the third cheese they have created using monastic recipes.

Commenting on the cheese, Katie Matten, managing director of Shepherds Purse Cheeses said: "Luckily for us, monks in European monasteries revived the practice of cheese making during the Middle Ages. As true researchers and innovators, monks greatly improved cheese ripening and ageing techniques. They are credited with delivering milder tasting cheeses like Brie and Camembert, as well as many classic varieties marketed today. We are delighted to have secured a national listing with Morrisons and hope it is well received by shoppers. Forget the usual suspects for the Christmas cheeseboard this year and try a cheese that is seeped in history."

Bells Bluemin White, the first cheese created by Judy's eldest daughter, Katie, is handmade with locally sourced cow's milk and has been carefully matured in the company's dedicated ripening store. The region's first blue rind brie cheese is hand turned everyday to achieve the best mould ripening, which results in a luxurious texture and delicate, yet complex flavour.

Jenny Dixon, Morrisons cheese buyer commented "At Morrisons we are always looking to discover great tasting, great value cheeses and we are delighted to introduce Monks Folly and Bells Bluemin White to our Christmas line up. These two award winning, traditionally handcrafted cheeses produced by the Bell family at their Yorkshire dairy offer the excellent quality our customers expect with a real story behind them."

(EDITOR: First stop, Morrisons, then!)