Because a new range of luxury cream liqueurs has launched, following a 36% rise in demand for easy-drinking, luxury shots year-on-year.
The range also champions sustainability, opting for an innovative plant base rather than dairy, producing 3x fewer CO2 emissions, with 85% of consumers preferring the taste, too.
71% of consumers are seeking out more sustainable options, while a Global Brands consumer survey also discovered that 75% prefer easy-drinking shots with less alcohol warmth to them.
Three flavours are being released based on category favourites - a strawberry cream with tequila, pineapple cream with rum, and a caffe latte cream with vodka.
A new range of plant-based cream liqueurs from independent drinks producer and distributor Global Brands is launching across the UK.
LUSTRE, which is a luxury cream liqueur, is hitting the UK this summer and will be available in popular bars, pubs, and late night venues all over across the country. You'll also be able to buy the range directly from Good Time In for £16.50 inc. VAT per 70cl bottle.
The creamy liqueur category is currently growing 36% year-on-year, with this new range expanding on the success of other offerings while delivering an innovative completely vegan, plant-based product.
What's it like? It's an easy-drinking, premium liqueur that’s inclusive of vegan consumers (and also loved by non-vegans, too!) and has a reduced environmental impact over dairy products.
A study undertaken by the brand showed that a massive 75% of consumers prefer easy-drinking shots with less alcohol warmth,7 opting for lighter cream liqueurs over spirits.
Also a further 71% of consumers are seeking out more sustainable options in their daily lives. The sustainable plant base, made from an innovative soya protein and coconut oil blend, produces three times less CO2 emissions and 95% less water per litre than dairy-based liquids.
Following extensive product development, a sensory survey by the brand proved that 85% of consumers prefer the taste of the innovative plant-based range.
The premium packaging and inclusivity of the fully-vegan product will be sure to make the product popular among groups and for in-venue bottle-to-table serves. 1 in 2 (46%) of consumers are willing to pay more for high quality, premium products.
The range consists of three flavours, each championing luxury, indulgence, and sustainability, but with a different spirit base.
Pineapple cream with rum has notes of pineapple and lush coconut, with the body of rum.
Strawberry cream with tequila contains strawberry paired with classic cream, and underpinned by the earthy warmth of a high-quality tequila.
Caffe Latte cream with vodka uses subtle coffee notes, swathed in cream and paired with clean vodka to create a silky smooth and sophisticated liquid.
Charlie Leaver, who is Head of Brand said: “Post-pandemic, we've seen demand for lower ABV shots shoot up as an affordable and fun way to celebrate with friends and family members."
Charlie went on to say: "LUSTRE provides an opportunity to share a little luxury with friends in the form of a delicious creamy shot, which, because it is plant-based is truly inclusive. We’re excited for LUSTRE to add its sheen to nights out in the UK.”
All cream liqueurs have a 15% ABV and are available to the on-trade in 70cl x 6 bottles.
What is Global Brands Ltd? It was launched in 1997 by entrepreneur Steve Perez. It's the UK's leading independent drinks business.
It owns, markets and distributes a wide portfolio of products across the ready to drink, premium mixer, spirit and beer categories internationally. The Global Brands Ltd line-up of brands now includes VK, Hooch, Franklin & Sons, Shake Baby Shake, Hooper's and more. Visit www.globalbrands.co.uk to learn more, place orders, etc.