The sandwich is celebrated in all its towering glory during British Sandwich Week and year-on-year the buzz around the week seems to grow, with more and more companies using the week to promote their business.
#BritishSandwichWeek trends across Twitter during the week and newspapers, magazines, TV shows and radio programmes join in celebrating what is a staple part of the British diet.
Sandwich manufacturers and retailers all over Britain all have their own unique and special ways of celebrating this fantastic food item, many are offering special promotions and new ranges during British Sandwich Week.
Several are also building on their charitable links by donating some of their proceeds or even having buy-one-donate-one initiatives for customers to take participate in.
On the theme of celebrating, the sandwich industry also holds its annual Awards, the Sammies, where the best New Sandwich, Sandwich Retailer of the Year and many more are crowned. Like the Oscars, we recognise that there’s so much that goes on behind the scenes, with awards in technical, marketing and environmental categories.
Visit the Sammies Awards Website to learn more awards.sandwich.org.uk.