The Brentford Project, Ballymore’s new 1.2 million sq ft residential-led development in West London, aims to transform the southern half of the town’s High Street, reconnecting it to the waterfront and bringing a mix of dining, entertainment, shopping and leisure amenities, along with 876 new homes.
Besides offering customers a carefully tailored mix of Morrisons own brand products alongside branded favourites, the relocated Morrisons store will introduce a new Market Kitchen proposition where freshly made meals are created by a team of in-store chefs. (EDITOR: Wow! We want one of those!)
This means customers in Brentford can have their breakfast, lunch or evening meal freshly made-to-order using seasonal ingredients. Customers can then choose to eat the meals in or pick up their food to go. The menu includes a choice of select wraps, including breakfast options, a selection of tasty pies, jacket potatoes, toasties, rice bowls, pizza and burgers.
The store will also feature Morrisons much loved Market Street option with colleagues available to offer advice on Morrisons meat and fish range. Other key features in the store include:
Morrisons Nutmeg baby range
A pharmacy
Morrisons: The Best range which offers a little bit of luxury at great prices
A home range of cookware and soft furnishings
A wide selection of Free From products.
Said Daniel Daly, who is Morrisons Brentford Store Manager: “Brentford is currently undergoing a huge regeneration project by Ballymore and we know residents in the area have been eagerly anticipating the opening of our store at the very heart of the town.
“Today, they've got a brand-new Morrisons store, with skilled food making at the very heart of it and plenty of useful services, too. We hope customers will love this new store as much as they did the previous store and we look forward to welcoming them here/”
Richard Pearce, Senior Development Manager at Ballymore, added: “We're obviously pleased and delighted to welcome Morrisons revamped store to The Brentford Project, a new neighbourhood shopping and leisure destination.
"The diverse range of stores from well-established household names to new creative enterprises, sits well alongside the newly relocated Morrisons and the addition of the new Market Kitchen as part of this concept.
"Our overarching aim for the Brentford Project development is to re-connect the convenience retail-led High Street with the vibrant leisure-led waterfront including cafes, restaurants, coffee shops and cinema. Whilst The Lanes, the third area within the project, links these areas and showcases a broad range of small boutique, independent and emerging entrepreneurs, and local retailers, too.
“This Morrisons launch represents a very important next step for Ballymore and its journey, realising the community-focused long-term vision and most importantly, responding to strong desire for this much-loved brand to remain in Brentford; serving the every-day needs of residents and locals.”
The store was due to be formally opened by the Brentford FC Mascot Buzz. Prior to the opening, local dignitaries visited the store to meet the store manager and his team.