Saturday 17 June 2023

Co-op expands Goose Island partnership with launch of two frozen pizzas

The Co-op has announced it's set to expand its popular Goose Island frozen food range with the launch of two new exciting pizza flavours, taking the total number of products in the collaboration to a magnificent seven.

New additions to the bar snacks range include a Double Pepperoni Pizza (515g) and BBQ Cheese Feast Pizza (510g), which have both been developed with the bold American flavours from Goose Island’s IPA to enhance the takeaway style home dining experience with authentic Italian cooking methods.

A testimony to Co-op’s commitment to high-quality produce, the pizzas are actually made in the heart of Italy, hand-stretched with 24hr leavened dough and baked in a traditional wood-fired oven, thus ensuring a light and airy crust. 

Comprising of a deep pan pizza base topped with Goose Island IPA BBQ sauce, the Double Pepperoni Pizza is nicely finished off with mozzarella and pepperoni pieces whilst the Cheese Feast Pizza combines mozzarella, Emmental, provolone and Italian hard cheese.

Targeting foodie customers who are seeking out quick and easy dinner solutions, the new pizzas are an ideal match for the brewery’s beers which includes Goose Island IPA Single Can (330m) and Goose Island IPA Cans (4 x 330ml). The pizzas also join the existing line-up of Goose Island snacking SKUs which launched back in 2021 and are infused with the brewery’s iconic award winning IPA. The five “finger-food favourites” includes: onion rings, halloumi fries, mac ‘n’ cheese bites, chilli cheese bites and loaded fries.

Rebecca Oliver Mooney, who is the Head of Commercial at Co-op, said: “We’ve seen a phenomenal response to our bar snacks collaboration with Goose Island and the new pizzas are the perfect way to add innovation to the popular range as they continue the food and beer pairing.

“We are focused on providing our members and customers with convenient solutions, so we’re confident our members and customers will buy into the range even more so with these new additions which provide shoppers with a complete ‘fakeaway’ range to conveniently cook up at home."

Olivia Moore, Goose Island Brand Manager said: “We’re incredibly excited to be bringing this new addition, which gives consumers the opportunity to perfectly match their pizza and beer. The Goose Island IPA BBQ sauce is infused with our award winning IPA, the flavours from which bring something really special to the range.”

The pizzas are available now in the frozen food section across 816 Co-op stores and online at shop.coop.uk, priced at £3.75 each.

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