Monday, 9 March 2015

How old is your oldest spice? Steenbergs wants to know!

Our friends at Steenbergs have launched a brand new competition to find the oldest spice in our store cupboards.  Running for the month of March, the oldest jar of spice will win the lucky owner £50 worth of fragrant, aromatic spices from Steenbergs, the artisan spice expert.

March traditionally the month when we do our spring cleaning.

So, where better to begin than with your pantry or store cupboard?

What Steenbergs wants to learn is who owns the oldest spice in the UK?

Locate that elderly jar of allspice or that vintage vanilla, photograph it for posterity and then email or post it on social media to be in with a chance of winning a whole new range of spices (#oldestspice).

“Here at Steenbergs we pack our herbs and spices into glass jars with tight fitting lids to keep the flavour in and maximise the shelf life,” says Axel Steenberg, who founded Steenbergs with his wife Sophie in 2003.  “Storing the jars in a cupboard away from light and heat is the perfect environment but we know they can sometimes get forgotten!”

“We recommend an optimal shelf life of between 2 - 3 years for herbs and spices, so that the delicate flavours don't have a chance to fade,” says Sophie.  “If you’re unsure what to do with any spice, before it gathers dust - glean some inspiration from our recipe library which is full of tasty ideas.”

Already proving popular on social media, Steenbergs is hoping to make this store cupboard clearout an annual event every March, giving everyone a chance to revitalise their spice collection.  So dust off that dill seed and get posting!

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