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The battle to find the UK’s master burrito maker reaches the finals tomorrow

The search for the UK’s Ultimate Burrito Master faces its thrilling conclusion tomorrow in London, where the grand finale of the nationwide competition will take place. 

This summer, Tortilla, the UK’s most loved Mexican restaurant, embarked on the search to find the Ultimate Burrito Master. 

After months of fierce heats across the country, the final showdown will be hosted at Tortilla’s Leadenhall restaurant, with six finalists battling it out for the prestigious title of Burrito Master 2024.

These culinary champions have chopped, grilled, and wrapped their way to the top, and now they’re ready to prove they’ve got what it takes to claim that prestigious burrito crown. 

With the competition finale just around the corner the stage is set for an unforgettable event in London as the UK’s top burrito makers.

Each finalist represents the best of the best that Tortilla offers from across the UK from Manchester, Lincoln, Stratford, Cardiff, Richmond, and Dalston. 

With their unique flair and skills, they’ll face a series of challenges, all designed to test their expertise and creativity in crafting the perfect burrito.

In the first round, the contestants will showcase their ability to build and wrap the perfect burrito—turning it upside down to demonstrate flawless technique. 

The heat will be turned up in the second round when the finalists create their ultimate taco, a blind round where the judges will step away, leaving presentation and portioning as key factors in scoring. 

The third challenge requires them to design a picture-perfect burrito bowl, built to Tortilla’s high standards. 

Finally, the contestants will let their imaginations run wild in the last round, where they’ll create their own signature dish, highlighting their personality, passion, and culinary knowledge.

Then one talented finalist will be crowned Tortilla’s Burrito Master of 2024 and rewarded with a fantastic array of prizes, including £1,000 in travel vouchers, exclusive Burrito Master merchandise, and Just Eat takeaway vouchers.

Judging the event will be a panel of experts, including Tortilla’s CEO Andy Naylor, Food Director James Garland, and Head of Brand Standards & Compliance Kristal May. 

This highly anticipated competition is supported by a number of Tortilla’s valued partners, including Just Eat Takeaway, Fresh Direct, Beavertown, and more, ensuring the event is a true celebration of flavour and creativity.

CEO Andy Naylor said: “This summer we’ve been on the hunt for the ultimate Tortilla Burrito Master, it’s been fantastic to see all our teams get so involved and showcase their skill and craft in making our famous burritos.”

Tortilla Mexican Grill recently launched its first-ever app, introducing a new loyalty programme called The Burrito Society. This app brings together fans of Tortilla, offering rewards for loyalty and surprise perks that drop into the app for its most dedicated burrito lovers.

Founded in 2007, Tortilla has grown to become the largest fast-casual Mexican restaurant brand in Europe, with over 80 locations across the UK, more than 30 in France, and eight in the Middle East. 

The brand serves over 7 million meals annually, known for its freshly made-to-order burritos, tacos, and salads, all crafted with high-quality ingredients. Tortilla’s menu is fully customisable, offering a variety of plant-based, vegan-friendly, and sustainably sourced options, while the business remains committed to using 100% recyclable packaging and renewable energy, sending zero waste to landfill.

https://www.tortilla.co.uk

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Why Wetherspoon Real Ale Festivals Are a Boon for Real Ale Enthusiasts and Small Brewers Alike

For many, autumn and spring bring with them more than just seasonal change: They also herald the arrival of the Wetherspoon Real Ale Festivals. 

These biannual events have become a highlight in the calendar for real ale enthusiasts, offering a unique opportunity to explore an incredible range of ales from both well-established and up-and-coming breweries. 

However, the festivals aren’t just a treat for beer lovers—they’re a vital platform for small and regional brewers, providing exposure, support, and opportunities to showcase their craft to a national audience.

Let’s dive into why these festivals are such a significant boon to both real ale fans and the brewing industry.

1. A Real Ale Paradise for Enthusiasts

At the heart of every Wetherspoon Real Ale Festival is the promise of variety. With up to 20 different ales on offer, including many limited-edition brews, these festivals provide a treasure trove of flavours, styles, and regional specialties. For real ale enthusiasts, it’s a chance to expand their palate and discover new favourites from across the UK and beyond.

Unrivalled Variety

Wetherspoon’s commitment to showcasing a diverse range of ales means that attendees can enjoy everything from classic bitters and golden ales to more experimental styles, such as fruit-infused beers or smoky porters. For those passionate about supporting British brewing traditions, this festival is the perfect opportunity to indulge in cask ales made using traditional methods, often by smaller breweries that may not always be available on the high street.

Affordable Prices

One of the major appeals of the Wetherspoon festivals is their accessibility. Real ale can sometimes be perceived as a niche or premium product, but Wetherspoon helps to break down those barriers by offering festival ales at their standard, affordable prices. This means that even those who are new to real ale can sample high-quality brews without the fear of breaking the bank.

2. A Lifeline for Small and Regional Brewers

While the Wetherspoon Real Ale Festivals are a treat for drinkers, they are equally important for the brewers who participate. For many small and regional breweries, securing a spot in the festival can be a game-changer. Wetherspoon has over 800 pubs across the UK, providing brewers with an extensive platform to reach a national audience that would be difficult to access otherwise.

Exposure to New Markets

For small breweries, getting their beer into the hands of new customers can be a challenge, especially in an industry dominated by larger brands. The Wetherspoon festival allows these brewers to showcase their craft to thousands of drinkers, some of whom may not have had the chance to try their products before. This exposure can lead to increased brand recognition, new business opportunities, and a loyal following beyond their local area.

Championing Regional Specialties

Wetherspoon’s commitment to sourcing beers from small and regional brewers means that the festival often highlights local ingredients and brewing techniques unique to specific parts of the country. Whether it’s a traditional Yorkshire bitter, a Cornish pale ale, or a Scottish stout, these festivals celebrate the diversity of the British brewing scene and provide a much-needed platform for regional producers to shine.

Supporting Independent Brewers

In an era where larger brewing companies are often able to dominate distribution and marketing, Wetherspoon’s support for independent brewers helps to level the playing field. By including ales from smaller producers in their festivals, Wetherspoon ensures that these brewers get the attention they deserve, providing them with valuable sales and raising awareness of their brands across the UK.

3. International Collaboration

Another exciting aspect of the Wetherspoon Real Ale Festivals is their commitment to international collaboration. Each festival typically features a selection of ales from international brewers, often brewed in the UK in collaboration with local breweries. This not only provides festival-goers with a taste of the global beer scene but also fosters a sense of camaraderie and knowledge-sharing among brewers from different cultures.

For real ale enthusiasts, this international element adds an extra layer of interest, offering a rare chance to sample international styles brewed right here in the UK. For brewers, it’s an opportunity to experiment, learn from their peers, and reach a wider audience.

4. Sustaining the Cask Ale Tradition

Cask ale is an integral part of Britain’s brewing heritage, and Wetherspoon’s festivals play a crucial role in sustaining that tradition. Unlike mass-produced beers, cask ale is brewed using time-honoured techniques, resulting in a fresher, more complex product that requires care and attention at every stage of production. By featuring cask ales at their festivals, Wetherspoon encourages more people to appreciate this unique aspect of British beer culture, ensuring its continued relevance in the modern marketplace.

5. Educational Experience

For both newcomers and seasoned real ale enthusiasts, the Wetherspoon Real Ale Festivals also serve as an educational experience. The detailed tasting notes provided in the festival guides help drinkers understand the different flavours, aromas, and brewing techniques that make each ale unique. This emphasis on education encourages more thoughtful drinking and can inspire a deeper appreciation of the craftsmanship behind each pint.

Conclusion: A Win-Win for Drinkers and Brewers

The Wetherspoon Real Ale Festivals are a win-win for everyone involved. For real ale enthusiasts, these festivals offer an unparalleled opportunity to explore a wide range of ales, all at affordable prices. For small and regional brewers, they provide a valuable platform to gain national exposure, boost sales, and share their craft with a wider audience.

In a world where the beer industry is often dominated by large, commercial brands, Wetherspoon’s commitment to supporting independent brewers and showcasing the diversity of real ale is something to be celebrated. Whether you’re a seasoned real ale aficionado or just curious to explore what’s out there, the Wetherspoon Real Ale Festivals are a must-attend event that brings people together in the shared appreciation of great beer.

So this autumn or spring, why not head to your local Wetherspoon and raise a glass to real ale? You might just discover your new favourite pint!