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Want to make a 'Sharp' impression with your food, drink, hospitality or leisure brand? These are the people who can

Following some exciting new account wins, leading award-winning food and drink PR and Communications agency, Sharp, has bolstered its team with three new hires and expanded its service offering to launch a dedicated travel, hospitality, and leisure division, too.

Founded in 2010, the Kent based agency has built a stellar reputation within the food and drink world and represents clients including Fever-Tree, Guild of Fine Food, and Produced in Kent plus a range of food and drink brands like Womersley Foods, Borough Broth, and Sauce Shop, both of which are brand new partnerships for Sharp.

Having recently added prestigious Kentish hospitality brand The Rocksalt Group and 2AA Rosette country restaurant, boutique hotel, and wedding venue The Ferry House on the Isle of Sheppey to its client roster, Sharp has brought in travel industry specialist Beth Harvey as a Senior Account Director to lead the growth of its new travel, hospitality, and leisure division. The agency also represents Kent Life Heritage Park and Folkestone Harbour, too.

Bringing in excess of 15 years travel PR experience and contacts to the team, Beth's PR career began working for brands including Wightlink Ferries, Hayes & Jarvis, and Virgin Holidays. This was followed by senior roles at leading PR agencies Hills Balfour in London and KBC PR & Marketing in Sussex. 

With a background working primarily for tour operators, hotels, and international tourist boards, over the last five years, clients have included Cosmos, Travelbag, Loews Hotels, and 17 North American destinations ranging from The Florida Keys & Key West and Alberta to Virginia and Utah. Closer to home, she has also consulted for UK SME's Romney Marsh Shepherds Huts, Burleigh Court, and Wine Tours of Kent.

Adding further dynamism and experience to the Sharp team are two more hires:

Account Manager Abbie McCarthy joins Sharp from London PR and communications agency, Nexus, to work across the Guild of Fine Food, Sauce Shop, and Seggiano accounts. In her previous position, she worked on campaigns for brands including Glebe Farm, Bertinet Bakery, Bella Italia, and Meatless Farm. 

Abbie's professional journey includes roles in PR and marketing at renowned charities such as Leeds Castle and The Aspinall Foundation. She transitioned into the health and wellness sector and later honed her expertise in the realm of food and drink.

Account Executive Megan Cooper graduated from Kingston University in 2022 with a First-Class Honours degree in 'Creative and Cultural Industries: Design Marketing'. The winner of a prestigious 'D&AD New Blood Wooden Pencil', an award given to 'the best of the year in advertising, design, craft, culture and impact', Megan launched her communications career whilst still at university working as a Social Media Content Creator for Kingston University Careers and Employability Service. 

After graduating, she became a copywriter at a London-based ad agency before successfully obtaining one of only six internships at Bartle Bogle Hegarty, where she honed her skills in account management and strategy, working with brands including Tesco Food, Ribena, and Audi.

Says a delighted Sharp's Head of Clients and Content, Clare Pope: “Following our recent rebrand, our focus is now on deepening our expertise by expanding into new sectors with the launch of our dedicated travel, hospitality, and leisure division.

“Food and travel are an obvious pairing with many natural crossovers and so it only makes sense for us to upskill our team to allow us to provide our widely respected PR, social media, and brand building services to a broader range of clients across sectors which complement each other.”

For more information and to learn how Sharp can help your brand please visit https://sharprelations.com.  

Say It With cheese... Reveal the Depth of Your Amour With These Unique and Seductive European Cheeses

Looking to seduce your partner or seal the deal with your crush this Valentines, why not offer something imaginative that will say far more about your personality than a box of chocolates or a bunch of red roses?

And don't forget that your loved one will appreciate French cheeses for a fantastic Christmas gift, too!

For those who adore food, French cheeses offer the diversity and complex character that can't fail to impress if you take a little time to discover the cheese that best represents you or the target of your cupid's arrow. 

To melt their heart

With its classy name, bright appearance, unctuous texture and mild but complex flavours, the Brillat Savarin cannot fail to delight. This triple cream cheese is the indulgent treat that any cheese lover will appreciate.

Deep and generous

For something that is going to give that little extra in every bite, offer a 36-42 month aged Comté. This much respected cheese develops crunchy crystals as it matures and leaves a strong lasting finish that will keep them coming back for more.

With hidden surprises

The domed shaped Gaperon with its fluffy white rind is infused with garlic and peppercorns during the maturation process. Cut open to reveal an ivory or pale-yellow colour with a buttery consistency and the idiosyncratic, intense flavours of garlic and pink pepper.

Brooding blue

Beyond its strong aroma, the creamy, buttery, and pungent flavours of Bleu d'Auvergne give plenty of depth to reflect upon and the cheese is sure to leave a lasting impression. Try it with dried fruits and walnuts and serve with a glass of white dessert wine for maximum pleasure.

A good companion for all occasions

Brie de Meaux is known as the Prince of Cheeses and it is even said that it was Louis XVI's decision to stop and enjoy a brie-filled pancake that led to his execution! Its rich milky taste, underlined by sweet and buttery flavours of mushrooms and almonds has made it a universally popular cheese with an ability to pair deliciously with fresh fruit, dried fruit, nuts and even bacon. For those with a sweet tooth, brie is delicious when baked in pastry with red fruits, apples and pears.

A traditionalist at heart

For those looking for a traditional romantic gesture the natural choice has to be Neufchâtel. This pretty cheese is known for its perfect Valentine's heart shape. It is said that during the Hundred Year's War, the young women of Normandy gave Neufchâtel as gifts to their British soldier sweethearts. Its bright white rind enrobes a soft, melt in the mouth centre and gives off a delicious mushroomy aroma. The paste smells of cream and definitely has a seductive appeal.

Bon appétit!

Remember to remove your chosen cheese from the fridge at least 90 minutes before serving or gifting to release the full flavours, aroma and texture.

CNIEL

https://www.filiere-laitiere.fr/fr/les-organisations/cniel