Wednesday, 23 November 2022
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Co-op Ever Ground brand brewed for success with new lines
The convenience retailer’s “grounded in good” Ever Ground brand launched in 2020 as a 100% Fairtrade hot drink on-the-go solution served from modern, state of the art coffee vending machines in Co-op stores. In the latest development the new coffee lines, Whole Bean and Ground Coffee, will be available to purchase across Co-op and NISA stores from today, 23 November, so it can be brewed in a customer’s kitchen.
The new Ever Ground Whole Bean (200g/£3.50) and Ground Coffee (200g, £3.50) are full-bodied blends of arabica beans sourced on Fairtrade terms for a deliciously awesome barista-style coffee and every purchase means farmers can build a better quality of life for their families and their communities and invest in more sustainable farming for the future.
Ever Ground was developed for a new generation of coffee lovers with its modern, bold branding and carries the retailer’s pioneering ethics and sustainability values. Co-op was the first UK retailer to sell 100% Fairtrade own-brand coffee back in 2003 and remains committed to selling nothing but 100% Fairtrade tea and coffee across all its own-brand ranges, including Irresistible, Ever Ground and its standard lines.
Grace Bowker, Co-op Own-Brand Planning Manager, said: “We’re pleased and really thrilled to be bringing Ever Ground to the shelves for the first time following the success of our hot drinks launch in 2020.
Our customers and members have already really resonated with our new brand as it not only makes delicious coffee, but the range is sourced on Fairtrade terms which means standing with farmers for fairness and equality, in countries such as Ethiopia, Brazil and Colombia.”
The new duo follows the introduction of two chilled ready to drink Ever Ground coffee lines, which launched exclusively to festival-goers this summer before being rolled out to stores. The Ever Ground Latte (250ml) and Oat Latte (250ml) are available in selected stores across the UK.
Kerrina Thorogood, Commercial Director, Fairtrade Foundation, said: “We’re delighted with Co-op’s Ever Ground range, which not only tastes delicious but is the latest example of their pioneering support for Fairtrade farmers. This new line provides the perfect blend of fairer prices and investment for hardworking coffee-growing communities so they can continue to produce quality beans and look after their natural environment.”
Co-op members who purchase the new Ever Ground range and swipe their membership cards at the till point will also be supporting communities across the UK, with the retailer giving 2p for every £1 spend to organisations and local causes. Members can also earn the same reward which will go into their Membership account which they can spend in store.
Ever Ground Latte (FT) 250ml £1.70 Ever Ground Oat Latte (FT) 250ml £1.70 NEW Ever Ground Whole Bean (200g/ £3.50) NEW Ever Ground Ground Coffee (200g/£3.50)
(Image of coffee beans courtesy of Alexa and Pixabay.)
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Colour Your Crêpe Chocolate
These Hazelnut Chocolate Crêpes will certainly be a Pancake Day favourite. Make a batch of warm, thin and crispy French crêpes, spread generously with Bonne Maman Hazelnut Chocolate Spread, flip into quarters and maybe add a squeeze of orange for a citrus kick, too? Sounds delicious, doesn't it?
For absolute chocolate heaven on Pancake Day, make these crêpes extra chocolatey by adding 1 level tbsp of cocoa powder to the flour before making the batter, fill with Hazelnut Chocolate Spread and roll into cigarillos.
Hazelnut Chocolate Crêpe Cigarillos
Ingredients:
125g plain flour
Pinch of salt
1 tbsp caster sugar
(1 tbsp cocoa powder - optional)
2 free-range eggs, beaten
25g melted butter, plus extra for cooking
250ml semi-skimmed milk
3 tbsp cold water
Sugar to dust
250g jar Bonne Maman Hazelnut Chocolate Spread (to serve)
Method:
Put the plain flour, salt, cocoa powder and sugar in a large mixing bowl, make a well in the centre and add the eggs. Start stirring with a balloon whisk, then slowly whisk in the melted butter, milk and water. Increase your whisking speed until you have a thin batter about the consistency of single cream.
Next, heat a frying pan over a medium heat, drizzle in a teaspoon of melted butter and wipe it over the base with kitchen paper.
Drop a small ladleful of pancake batter into the pan, swirling so it coats the base evenly in a thin layer. Cook for 2 minutes or until the underside is golden, then flip and cook on the other side for a minute or so. Remove to a warm plate and repeat until you have enough crêpes for everyone!
Stack the crêpes between layers of baking parchment as you go, keeping them warm in a low oven.
Serve warm with generous spoonfuls of Bonne Maman Hazelnut Chocolate Spread.
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Colour Your Crêpes gorgeously With Fruity Bonne Maman
Lemon Curd & Raspberry Crêpes
A delectable, fresh and fruity combination, these French crêpes are topped with Bonne Maman Lemon Curd, crème fraîche and juicy raspberries. Complete these crêpes with sprigs of lemon thyme and a dusting of icing sugar. For an indulgent evening treat, try adding creamy vanilla ice-cream instead of the crème fraîche.
Crispy Apple & Wild Blueberry Crêpes
Try something deliciously different this Pancake Day with these Wild Blueberry & Apple Crêpes. A warm, fruity mixture of cooked apples, orange juice and Wild Blueberry Conserve rolled up in a fresh crêpe – sprinkled with almonds and crisped up in the oven. These crêpes are extra delicious when served with vanilla custard or ice cream.
Vegan Apricot Crêpes with toasted nuts & seeds
These lacy vegan crêpes make a lighter option for Pancake Day…. Spread with intensely fruity Bonne Maman Apricot Intense and creamy vanilla dairy-free yoghurt then top with cinnamon toasted nuts and seeds. Bonne Maman intense range is made with an exceptionally high percentage of ripe fruit and naturally contains 30% less sugar.
Incidentally, why wait until February 21st? Why not get practising now? I can't think of a better Christmas morning treat than Bonne Maman fruity crêpes!
Tuesday, 22 November 2022
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