Recall issued by: High Noon (voluntary, in coordination with Celsius and FDA)
What Happened?
A third‑party supplier sent empty Celsius Astro Vibe Sparkling Blue Razz cans to High Noon by mistake. These were filled with High Noon vodka seltzer (4.5% ABV) instead of non‑alcoholic energy drink.
As a result, consumers buying what appeared to be non‑alcoholic Celsius cans may unknowingly consume alcohol.
Which Products Are Affected?
High Noon Beach Variety 12‑packs
Lot codes on the outer box: L CCC 17JL25 (14:00–23:59) and L CCC 18JL25 (00:00–03:00)
Shipped to distributors/retailers between 21–23 July 2025 across FL, MI, NY, OH, OK, SC, VA & WI
Individual Celsius Astro Vibe Sparkling Blue Razz cans
Silver lid (instead of usual black)
Lot codes lasered on bottom of can: L CCB 02JL25 (2:55–3:11)
Even if purchased outside a High Noon pack, consumers are urged to check these cans.
Why It Matters
Celsius is typically marketed as a health‑oriented, non‑alcoholic energy drink, popular with athletes, teens, and others avoiding alcohol.
Unintentional consumption of alcohol could be particularly harmful to:
Minors
Pregnant individuals
Anyone with medical, dietary or religious reasons to avoid alcohol
Safety Status
So far, no illnesses or adverse events have been reported.
The recall is limited to those specific lots. Other Celsius products (different flavours or lot codes) are not affected and safe to consume.
What Should Consumers Do?
Inspect your cans of Celsius Astro Vibe Sparkling Blue Razz:
Does the can have a silver lid?
Does the bottom show lot code L CCB 02JL25 (2:55–3:11)?
Check variety pack boxes (High Noon Beach Variety):
Match lot codes L CCC 17JL25 (14:00–23:59) or L CCC 18JL25 (00:00–03:00)
If any match, do not consume the product. Instead:
Safely dispose of the can(s).
Contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for refund or return instructions.
Celsius Holdings states they were not involved in the manufacturing or filling of the affected products—they only contributed the packaging design. They are collaborating with High Noon and government agencies to investigate the supplier error and tighten quality control.
High Noon took responsibility for initiating the voluntary recall and is coordinating with retailers, distributors, the FDA, and the Alcohol and Tobacco Tax and Trade Bureau to manage consumer safety.
Broader Impacts & Implications
The incident highlights risks in shared packaging supply between beverage companies.
It underscores the importance of clear visual cues, e.g. lid colour, lot codes, for consumer safety.
The mix-up may affect brand trust, especially given Celsius’s positioning as a “clean” and transparent energy drink brand. Social media has seen a wave of consumer concern and calls for improved oversight.
Although this story mainly impacts on only certain parts of the USA, it contains an important lesson for every company, no matter where they are in the world, that employs third party contractors to fill bottles, cans, etc, to ensure all products with their name on them are guaranteed safe.