The new Maidstone location marks a first for the brand, introducing a fully digital ordering system where customers can order via in-store kiosks or through the Tasty African Food app, with order numbers displayed on screens for seamless collection.
The new format allows staff to focus entirely on food preparation and service, ensuring faster turnaround times, while maintaining the quality and authenticity that the brand has built its reputation on over the past two decades.
Speaking about the opening, Abolaji Modile, Head of Tasty African Restaurant Business, told That's Food and Drink: “We are excited to announce the opening of Tasty African Food in Maidstone, marking a bold, new chapter for our brand.
For over 25 years, we have proudly shared the rich and authentic flavours of West African cuisine across the UK, bringing a sense of home to every community we serve.
"This new location features our first fully digital takeaway experience, allowing customers to order easily through our app or in-store kiosks.
"These innovations are designed for speed, convenience, and accessibility for everyone. Our goal is to take African cuisine beyond its traditional boundaries and invite a wider audience to experience its vibrant flavours, warmth, and culture.”
For Tasty African Food, Maidstone marks the start of the next 25 years, where tradition meets innovation, and more people can discover the true tastes of Africa.
The opening follows the successful launch of the brand’s mobile app last year, part of Tasty African Food’s wider investment in technology to improve customer experience and accessibility.
Simi Olaleye, Business Development Manager, added: “We’re always looking for new ways to serve our customers better, and with our new app, we’re putting control back in the hands of our customers, offering lower prices, quicker service and a more rewarding experience.”
The Maidstone opening represents the start of the brand’s next chapter, where tradition meets innovation and new audiences are introduced to the depth and diversity of West African cuisine.
To celebrate the launch, customers visiting on opening day can enjoy free small chops, prizes and giveaways, including a spin-the-wheel competition and in-store celebrations.
You will find Tasty African Food Maidstone at 24–26 Pudding Lane, Maidstone, ME14 1LT.
Opening Times: Monday – Sunday, 11am – 9pm
FACTFILE:
Tasty African Food is a heritage brand, now celebrating its 25th year in business, started from humble beginnings and has grown to become the largest West African food chain in the entire UK.
Tasty African Food prides itself on authentic culinary experiences, centred around bringing people together with good food.
From inception the Olaleye family has grown Tasty African Food into a multifaceted business, delivering authentic African ready meals, eat-in, or catering services for a variety of events. As Tasty African Food has grown it hasn’t forgotten its roots, as a family owned business Tasty African Food is rooted in its community, affordability and authenticity.