TRIP is the official soft drink of Dry January. Find out what TRIP can do for you

Every January, people all over the UK decide to ditch drinking for the month. Considering that a third of adults report feeling anxious after alcohol (TRIP), breaking boozy habits is certainly a good way to start the year feeling healthier and happier.

Last year, 2023, 9 million UK adults participated in Dry January® (Alcohol Change UK), with similar numbers of participants expected this year. 

But one in three fail to make it to the end of the month without reverting to their usual drinking habits (reports YouGov); the tools and support of Alcohol Change UK make it much easier to enjoy lasting success.

Why? Studies show people often drink in order to unwind, and alcohol alternatives generally don't have the same calming effect. Swapping out your usual tipple for a booze-free option might leave you hangover-less, but often the soft drinks we reach for are filled with sugar or have other additives that won't help you to relax in the same way a glass of wine with dinner does.

It's for this reason Dry January® is widely assumed to be a month of sacrifice. We forget it doesn't have to be this way. Not drinking doesn't need to be boring.

Wellness expert and co-founder of non-alcoholic CBD drink brand TRIP Olivia Ferdi that it's possible to take the edge off without reverting to our normal drinking habits: “CBD can be an exciting part in how we socialise.”

But why the sudden demand? Studies indicate people are increasingly giving up drinking, and since most alcohol alternatives generally don't have the same calming effect, only TRIP can help people unwind in a similar way.

In the first month of this year, approximately 8.8 million adults attempted to go without alcohol (Source: Alcohol Change UK), and with its delicious and functional flavours, TRIP helped many of these people stay on track. In fact, among Generation Z - the most likely age group to be teetotal - 1 in 2 have now tried a CBD drink (Source: KAM Media and Drinkaware). 

As part of their awareness driving for Dry January, TRIP has begun working with Roman Kemp, a vocal advocate for looking after your mental health; Olivia Ferdi comments, “Roman was a natural choice to partner with to promote our Dry January campaign, which is encouraging people to unwind naturally with TRIP and avoid the dreaded alcohol hangiexty.”

Roman Kemp adds, "Have you recently been affected by that dreaded word… hangxiety? Well, you don't have to feel like that, that's why I'm sticking with TRIP. A non-alcoholic drink that still gives me that relaxation and feelings of unwinding without the horrible aftermath and only 24 calories, too."

With 30 million impressions on TikTok and Instagram in January alone it's increasingly obvious just how in demand these kinds of functional alcohol alternatives really are. It seems that the only way is up for TRIP. As a result, TRIP now appears above both trip.com and Tripadvisor when searching 'TRIP' on Google! As consumers change their habits to drive soft drink sales, it's no coincidence that the official drink of Dry January®, TRIP, is also the fastest selling soft drink nationwide.

https://www.drink-trip.com

TRIP has Best Week of Sales Ever After Consumers Show Confidence In Superior Quality CBD

TRIP announces it has had its best week of sales ever, after consumers show confidence in superior quality CBD. TRIP (www.drink-trip.com) is the 4th fastest growing private company in the UK (Sunday Times 100) and the UK's market leader in CBD products (with 88% market share of CBD drinks - Nielsen). 

Holland & Barrett today reinstate all CBD products, after a temporary pause last week following the FSA announcement. 

TRIP is distributed in 25,000 stores. While the FSA and Trading Standards confirmed publicly that there are no changes required to listings, product formulas, labelling or packaging; Holland & Barrett were the only retailer to temporarily put some TRIP beverage products on hold, this has now been lifted and all CBD products are available again.

TRIP are passionate about bringing the health benefits of CBD into the mainstream and destigmatising conversations around mental wellbeing, TRIP has always advocated for regulation of the industry and championed best in class compliance, supporting the FSA's work for consumer food safety.

Last week, the FSA updated its recommended daily guideline of 10mg CBD, reduced from the previous 70mg limit. TRIP fully supports the FSA's emphasis on food safety, while also highlighting that the guideline is based on the lowest grade of CBD assessed in a study of three CBD sources.

Independent third party studies conducted on TRIP's source of CBD, reviewed by the FSA, generates a safety limit of 105mg (equivalent to seven cans per day), this demonstrates the materially different level of safety and purity in TRIP's products.

Said Dr Julie Moltke, MD Medical CBD Practitioner, Researcher and Published Author: “It is most surprising that when the majority of the high-quality CBD datasets that have been made public were assessed, the three datasets analysed by the FSA appeared to have a significantly lower daily guideline. It can be useful to compare to the daily guideline in other countries that have legalised CBD for many years - In Canada the daily upper guideline is for 200 mg/day and in the Netherlands it is 160 mg/day. It is also worth noting that in the UK the NHS upper prescription guideline for Epidiolex, a synthetic CBD given to children and adults with epilepsy, is 1750mg/day for a 70kg person”

The last week saw TRIP's best week of sales to date, showing consumer confidence in superior quality CBD (TRIP Drink Ltd. Value Sales w/e 15.10.23 Nielsen Retail, Online & On-premise). 

TRIP commented: “Following Mental Health Awareness Day (10th October) and after the FSA announcement TRIP had its best sales week ever with Britons continuing to choose TRIP CBD products to support their everyday wellbeing - having seen the benefits first hand over the past few years.”

TRIP is the CBD market leader with the top 7 best-selling CBD SKUs in the country over the last year (Source Nielsen Total Market Value Sales - 52 Weeks 03 June 23) and 88% of the CBD drinks market in the UK (Nielsen). The CBD in TRIP products wasn't included in the FSA's analysis, used as the basis of the announcement last week. 

TRIP comment, “Not all CBD is created equal. The FSA updated recommended daily guideline of 10mg CBD dosage is based on a study of 3 lower grade ingredient samples, which does not include TRIP's CBD.” 

Dr Antonia Orsi, Director of Toxicology, PhD, MRpharmS, UKRT, ERT, MRQA, CSci has confirmed the following of the CBD in TRIP products: “The CBD tested was considered to have a no observed adverse effect level at 150mg/kg body weight/day by an independent testing facility. This equates to a provisional acceptable daily intake of 105mg.”

Independent third party studies conducted on TRIP's source of CBD reviewed by the FSA, generates a safety limit of 105mg (equivalent to seven cans per day). This demonstrates the materially different level of purity in TRIP's products. 

TRIP is distributed in 25,000 stores. The FSA and Trading Standards have confirmed publicly that there are no changes required to listings, product formulas, labelling or packaging; TRIP is in complete compliance with this framework. 

TRIP added: “This message is echoed by TRIP's retailer partners, who have been overwhelmingly supportive, retailers are clear that TRIP is in full compliance with the regulation.” 

TRIP comment “We look forward to continuing to collaborate with retail partners and regulators to prioritise consumer safety and provide clarity for customers.”

“TRIP have pioneered CBD onto shelves and into homes nationwide with their CBD drinks making functional health accessible. We look forward to working closely with our valued partners and customer community on our mission.”