The overhaul will see over 50 key everyday products replaced with even more keenly-priced alternatives, many of which are from its own-brand range, with some items less than one third of the price of the products they are replacing.
Across the in excess of 50 products included in the change, shoppers will find the own-brand alternatives are, on average, over 40% cheaper than the products they're to replace.
This move comes in response to the supermarket’s internal shopping data, which shows price-conscious customers are increasingly turning to own-brand products to get better value, whilst not compromising on quality.
Among the own brand lines that are to be introduced are Tesco penne pasta (85p) and Tesco smooth peanut butter (£1.65), both of which will cost 50% of the price of the previous branded products that were stocked.
Bags of Tesco frozen garden peas (£1.65), being stocked in Express store freezers as part of the change, will be nearly 40% cheaper than the branded product they are to replace. Tesco basmati rice pouches (75p) will fill the space on the shelves left by a branded equivalent which costed 30% more.
Some branded lines, including toothpaste, are being replaced by a cheaper branded alternative at less than a third of the price. And to provide better value for parents, Tesco is reducing the price of some packs of branded nappies in Express stores by as much as 40%.
Tesco Convenience MD Sarah Lawler said: “We know customers are watching every penny at the moment, so it's our hope these helpful product swaps will bring down average food bills for even more families."
She went on to say: “Our Express stores offer unbeatable value on everything from essentials to fresh produce, thus making healthy food more accessible for the 2,000 communities we serve across the UK. And while our convenience stores don’t have the shelf space to carry the full range of our larger shops, by swapping these products, we’ve been able to make way for even more of our great-value own brand ranges.”
The new products will be delivered to stores over the coming couple of weeks, with the change-over complete by the end of the month, August.
A spokesman concluded: "This latest change is just another way Tesco is delivering great value for its Express customers, with Tesco Clubcard holders being able to take advantage of the supermarket’s Clubcard Prices discounts in Express stores too."