The value of prizes is over £25,000 and they are specifically targeted at anyone who has an active lifestyle, or who wants to get more active.
Peter Gowans, who is ERDINGER UK Country Manager explained: “As a multi-talented isotonic drink, ERDINGER Alkoholfrei is committed to the promotion of a healthy, properly balanced lifestyle and we feel it's vital to work with partners who share our passion and support for elite and amateur sports competitors."
He went on to say: "This promotion highlights our rituals campaign which has already received a great deal of admiration for its originality and is further endorsed by offering the chance to win prizes from the biggest names in the field.
“We know how important it is to get all the right support in place, whether you're an established athlete or just starting out on your training programme. The latest ERDINGER Alkoholfrei promotion gives people the chance to venture into this fun and exhilarating segment of cycling with 10 personalised, state of the art, Ribble Gravel Bikes to be won.”
The custom painted ERDINGER Alkoholfrei Gravel bike has been curated in collaboration with premium British bike brand, Ribble and it's a stylish, lightweight and robust bike that offers all season versatility on any terrain.
It's described as: "An award-winning model, with huge personality and all-round appeal the design features an exclusive striking custom colour blue into black fade colourway with each frame handcrafted with smooth welds and internal cabling for high performance and also a clean aesthetic.
"Ribble Cycles has been hand-building bikes in the UK since 1897, and its award-winning bikes are critically acclaimed, including being named Best of British Gravel Bike of the Year 2023 from Cycling Weekly. The first ten winners of the ERDINGER Alkoholfrei promotion drawn at random will win a personalised, made to measure Ribble Gravel bike with a custom paint colourway."
David Stacey, who is the Commercial Director of Ribble Cycles points out: “Ribble Gravel bikes are specially designed to provide multi-terrain versatility and performance so are perfect for everyone, from absolute beginners through to elite cyclists.
"We know ERDINGER Alkoholfrei shares our ambition for everyone to enjoy a healthy, active lifestyle and look forward to working with them on this promotion, which will see ten people clipping their shoes into a Ribble Gravel bike as their ritual before sport. The promotion prizes will be fully customised to individual size and will be very carefully hand built to offer an unrivalled ERDINGER X Ribble ride experience.“
“Having 10 bespoke Ribble Gravel bikes as competition prizes, alongside 25 Garmin Forerunner 55 smartwatches and 25 Rudy Project Spinshield Glasses provides an extra incentive to pop a bottle of ERDINGER Alkoholfrei into your shopping basket and register in the free to enter competition” added Peter Gowans. “All of the prizes are highly desirable and the bikes are especially coveted as they will be customised by Ribble Cycles to suit the individual winners' needs, so that they can start enjoying the outdoor lifestyle they crave straight away.”
Promotional neck collars will be displayed on 500ml bottles of ERDINGER Alkoholfrei available in stores throughout England, Wales and Scotland and competition entries will be accepted until 31st August. After purchase, customers just need to scan a QR code on the collars which links to the entry mechanics offering the chance to win a selection of sporting equipment to kick-start their activity which will be rounded off by an ERDINGER Alkoholfrei, their ritual after sport.
To watch the ERDINGER Alkoholfrei 'Rituals' campaign video, click on the below link:-