Sometimes only a properly fizzy drink will do. Aapa is a new arrival to the UK promising bold fruit flavours, real fruit juice and a little extra in every can, while keeping taste firmly at the centre.
Each 330ml can contains 7g of plant-based fibre and is low in sugar. The range comes in four flavours, each priced at £1.50: Lemon & Lime for a crisp citrus hit; Orange for a bright, fruity taste; Mixed Berry for a sweeter, juicier option; and Tropical for a taste of the sunshine. The colourful cans have a playful look, too.
The 330ml format is a handy single-serve size for a lunch break, an afternoon refreshment or stocking the fridge for guests. Each flavour has its own character, so there is room to choose according to the moment: sharp citrus, familiar orange, soft berry sweetness or tropical fruit.
Aapa also includes calcium, zinc, green coffee seed, ginger and cinnamon bark extract. These ingredients are part of the drink’s carefully considered recipe, alongside the fruit juice and fibre. The brand has shared a number of potential wellbeing benefits associated with ingredients in the recipe, but Aapa’s main pitch is refreshingly simple: it should taste like a treat, rather than a chore dressed up as a wellness routine.
That focus on flavour took plenty of work. The development team says it made hundreds of small adjustments to get each of the four drinks balanced, without an artificial vitamin aftertaste, a grainy texture or sweetness that becomes too much. Taste, says the brand, had to come first.
Sophie Jackson, Senior Product Developer at Aapa, told That's Food and Drink: “We didn’t set out to make another drink that feels like a daily wellness challenge. We wanted to create a drink that tastes premium and well balanced.
"No artificial or vitamin after tastes, no grainy texture and nothing so sweet you can’t finish it. Just a great drink you want to go back to time and time again because it tastes good, and it does good.”
The result is a fruity fizzy drink that aims to combine everyday enjoyment with a useful serving of fibre. Whether you fancy citrus, berry, orange or tropical flavours, Aapa offers four choices for anyone looking for something beyond the usual fizzy pop.
The brand sums up its approach with the line: “Aapa. Tastes Naughty. Isn’t.”
Find out more at drinkaapa.com.
It's due for release via Asda Express.