Are there too many chillies in commercial available products?

Are there too many chillies in commercially available products?

I ask this question because my wife recently bought a bottle of alcoholic ginger beer in a high end supermarket that we we visiting. It was a drink that was exclusive to them.

When we got home she started drinking her ginger beer but after a few sips she said: "There's something wrong with this ginger beer! It's making my lips burn!"

She read the ingredients and found in small lettering that as well as ginger the recipe contained chilli peppers.

My wife does not cope well with chillies as she has a food intolerance problem as they have a bad impact on her digestive system.

Why on earth would anyone want to add a hot chilli to ginger beer?

The only reason that we could come up with was that ginger, especially good quality ginger, could be rather costly, whereas chilli  is far cheaper.

It's our guess that chilli is added to the ginger beer in order to make people's mouth's burn and their lips tingle, but hope that they wouldn't realise that this was nothing to do with the ginger but actually caused by the addition of cheaper "cheating" chilli.

After all as my wife said: "If they'd have been honest and called it: 'Ginger and Chilli Beer' I would have been able to avoid buying it."