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Gateway to the world of Food and Drink: Krombacher International presents itself at Anuga 2025

From October 4 to 8, the international food and beverage industry will meet at Anuga in Cologne - the world's foremost food industry food fair. 

The Krombacher Group will also be represented by its foreign subsidiary Krombacher International. The focus will be on the international core portfolio of Krombacher Pils and the Bavarian speciality Starnberger Hell. The brand belongs to Starnberger Brauerei, a strategic partner of Krombacher Brauerei.

"Anuga is a gateway to the world for us. Although Germany is a large market, it accounts for less than five per cent of global beer consumption. 

"That's why we use the trade fair to get to know new partners and strengthen existing relationships," Dirk Nuber, Head of Marketing Krombacher International told That's Food and Drink.

"Our aim is to further establish Krombacher and Starnberger internationally and to grow into new markets together with strong partners," told That's Food and Drink.

Besides its proven beer portfolio, the company is bringing the trendy "Beer & Food Pairing" trend to the Anuga stand. Together with one of the world's best pizza masters Sasà Martucci, a Krombacher customer from the Naples region, Krombacher International will be demonstrating the perfect combination of pizza and beer.

Market leader in Germany - challenger internationally

While Krombacher has been the market leader in Germany for over a quarter of a century, Krombacher International is working to further establish the brand worldwide. The focus is on naturalness and authenticity. "Our partners keep telling us: Please send us the original. And that's exactly what we do. We bring Krombacher beers from the Krombach Valley to the world," explains Dirk Nuber.

Krombacher International prioritises long-term relationships. Krombacher's international business, which has been growing steadily for years, is based on strong partners, reliability and the highest product quality. Whether in Europe, Asia or America, at major festivals, in urban catering establishments or on supermarket shelves, Krombacher relies on its greatest strength worldwide: natural, authentic encounters and shared experiences.

Visitors will find Krombacher International and Starnberger at Anuga 2025 in Cologne in Hall 07.1, Stand E011.

https://www.krombacher.com/en

To learn more about Anuga visit https://www.anuga.com

Celebrate Oatmeal Day: A Comforting Classic with Endless Possibilities

Did you know that 29th October is National Oatmeal Day? 

While oatmeal might be more associated with American kitchens, here in the UK we know it better as porridge – a wholesome, hearty dish that has been a staple for centuries. 

Whether you enjoy yours in a steaming bowl on a frosty morning or use oats in baking, Oatmeal Day is the perfect excuse to celebrate this versatile grain.

Why Oatmeal Deserves Its Own Day

Oatmeal isn’t just a comfort food – it’s a nutritional powerhouse. Oats are naturally high in fibre, which supports digestion and helps you feel full for longer. 

They’re also rich in vitamins, minerals, and antioxidants, making them a brilliant choice for anyone looking to start the day on a healthy note. Studies have even shown that oats can help reduce cholesterol levels and support heart health.

The Many Ways to Enjoy Oatmeal

One of the best things about oats is their versatility. Here are a few delicious ideas for Oatmeal Day:

Classic Porridge – Cooked with milk or water and topped with a drizzle of honey, a spoonful of jam, or a sprinkle of cinnamon.

Overnight Oats – Prep them the night before with yoghurt, fruit, and nuts for a grab-and-go breakfast.

Baked Oats – A trend that’s gone viral on TikTok, these are more like a cake than a breakfast!

Flapjacks – A British teatime favourite made with oats, golden syrup, and butter.

Savoury Oats – Try them with a soft-boiled egg, cheese, and herbs for a warming lunch.

Oatmeal Beyond the Bowl

Oats aren’t just for eating. Did you know they’re often used in skincare? Their soothing properties make them a common ingredient in bath soaks and lotions, particularly for sensitive skin.

Celebrate Oatmeal Day in Style

Here are a few simple ways you can mark the occasion:

Try a new oatmeal recipe you’ve never made before.

Swap your usual breakfast for porridge and experiment with toppings.

Bake a batch of flapjacks to share with family, friends, or colleagues.

Share your oatmeal creations on social media with the hashtag #OatmealDay.

Final Oaty Thoughts

Oatmeal Day is more than just about celebrating a humble grain – it’s about embracing comfort, health, and creativity in the kitchen. From traditional porridge to indulgent bakes, oats are endlessly adaptable and always nourishing.

So, this 29th October, raise a spoon (or fork!) to oatmeal – and enjoy every warming, wholesome mouthful.