Can't always find the reduced items in store? Tesco is here to help!

Increasing pressure on household budgets has led to a sharp increase in the amount of shoppers seeking out yellow sticker deals. As well as helping people shop for less, it's also reducing food waste, which is a positive bonus. 

A new YouGov survey commissioned for Tesco shows 69% of shoppers now seek out marked down items in store and the thrifty trick is gaining appeal with 33% of customers seeking these reductions more often.

Tesco’s clever new hack will help customers save on their weekly shop no matter when they pop into store with a facelift for its ‘Reduced to Clear’ areas which will roll out to 100 stores by Christmas, and more stores throughout 2023.

The new signage will let customers know the items are “Reduced in price – just as nice” and Tesco hopes it will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.

Reduced to clear sections feature a wide range of products from fresh produce like salads, meats, bread and sweet treats which  are nearing their expiry date. Which makes them ideal for tonight’s supper or for popping into your freezer for another day to end of season as well as discontinued grocery, plus some non food products.

Tesco Chief Customer Officer Alessandra Bellini said: “We want our customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offers the reassurance these products are just as nice and are another reminder that there's great value to be found on every aisle at Tesco.

"We’ve locked the price of in excess of 1,000 everyday staples until 2023 through our Low Everyday Prices, and we will continue to price match on 100s of Aldi products.

“We’re also helping millions of customers spend less with their Tesco Clubcard, with Clubcard Prices giving up to 50% off thousands of products and helping customers collect points for money off their shopping.”

Tesco’s survey also revealed:  

Meat products prove most popular in the reduced-to-clear section followed by ready meals, vegetables, then desserts.   

Of those who tend to keep an eye out for yellow label reductions, 71% said it’s a cheaper option when they want to eat the food straight away.  Also, 51% revealed it to be a clever great value way to stock up their freezer.  

Yellow sticker reductions are most popular in the east of England with 75% of customers looking out for them whilst shopping. This is closely followed by Wales (74%), and the South of England (72%).  

The move also work well with Tesco’s plans to halve food waste in its own operations by 2025. Tesco has already achieved a 45% reduction in food waste across its own operations since 2016/17 and just 0.35% of food it handled last year ended up as waste.   

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Aldi supports Hidden Disabilities Sunflower Scheme

Aldi, which is one of Britain’s fastest-growing supermarkets, is supporting the Hidden Disabilities Sunflower to help provide an even better shopping experience for those with non-visible disabilities and create a more inclusive workplace for colleagues.

Colleagues at Aldi’s over 970 stores have undergone special training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to customers who may require it.

Shoppers with hidden disabilities, this can include autism, chronic pain, mental health conditions and mobility or speech impairments, can also use the Hidden Disabilities Sunflower store finder to locate their nearest Aldi store. 

Aldi colleagues across all other areas of the business have also completed the training, and have the option to wear a Sunflower badge to signal to others that they too may need extra support.

Richard Shuttleworth, Aldi's Diversity and Inclusion Director, said: “We're committed to ensuring Aldi is as accessible and inclusive as possible, both for shoppers and workers, which is why we're delighted to be able to further assist our customers and colleagues through our support of the Hidden Disabilities Sunflower.”

Paul White, who is CEO, Hidden Disabilities Sunflower said: “We're very pleased Aldi has joined the Hidden Disabilities Sunflower network. Grocery shopping is a basic requirement but can be very challenging for a variety of reasons for people with non-visible disabilities. 

"With such a large number of stores in the UK it means millions of Aldi customers that choose to wear the Sunflower will feel confident that they will be offered help, understanding or just more time should they need it.”

https://hiddendisabilitiesstore.com

https://www.aldi.co.uk

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In the Welsh Wind partners with KWS to produce an amazing three grain vodka

And this special Three Grain Vodka is the first vodka product ever released by the In the Welsh Wind brand

And a truly eye-catching augmented reality label tells the 'seed to glass' story of the vodka.

Three Grain Vodka officially launches on November 18 at a RRP £40 (40% vol / 70cl) 

The collaboration between award-winning distillery In the Welsh Wind and KWS, one of the world's biggest seed suppliers, has produced an exceptional Three Grain Vodka.

The Three Grain Vodka, which will sit alongside In the Welsh Wind's other premium spirit drinks, will officially launch on November 18 in Cardiff, the Capital city of Wales, and opens another exciting chapter in the distillery's history as the brand expands and grows its range of spirit drinks. 

It's the first vodka produced by the Cardigan-based distillery for the In the Welsh Wind brand and the story of this spirit, from 'seed to glass,' will be told on every bottle thanks to its eye-catching augmented reality label. This is yet another first for distillery, with the label commissioned by KWS and developed by tech company Juice Immersive.

The Three Grain Vodka is a combination of barley and rye supplied by KWS, which was blended with a wheat-based spirit to create this latest addition to the In the Welsh Wind range.

The origins of this vodka began earlier in the year when KWS' Digital Innovation Team sought an authentic partner to produce a consumer end product from its seeds.

Close connections brought KWS and 'maverick' In the Welsh Wind together and the vodka was born. The story of the vodka using AR technology to share the journey, from the fields to the glass, was also established at the onset.

Available in 70cl bottles and priced at £40, Three Grain Vodka (40% vol) is available online from www.inthewelshwind.co.uk.

Ellen Wakelam, co-founder of In the Welsh Wind said: “It's been a great journey bringing together barley and rye grown from KWS seed with our wheat-based spirit to create our Three Grain Vodka. 

“The final product is smooth and very rich. As a varietal vodka, the flavours of the barley and grain are present, and that's just as we wanted them to be. There's a distinctive rye finish, alongside the with flavours of vanilla and cold ice cream on a warm crepe. It's as good to sip neat as it is mixed into a cocktail or served long with a high quality tonic.”

She went on to say: “Bringing the story to life via our very first AR label is also incredible. We're excited to have the opportunity to tell the story of the grain, from seed developed by KWS and nurtured by farmers, to a finished vodka. We believe that the label, which is artistically stunning, complements our other In the Welsh Wind products.”

Meredith Mendola, Operations Lead for KWS' Digital Innovation Team, said: “We couldn't pass up the opportunity to partner with an authentic bespoke spirits brand and a talented extended reality agency to show how our high-quality seeds become the products you enjoy.”

For the latest news and updates from In The Welsh Wind follow them on Facebook, Instagram and Twitter.

That's Food and Drink feels that this new vodka, especially with its highly innovative Augmented Reality label, will make an excellent Christmas gift.

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Tesco urges shoppers to ‘take stock before they shop'

In the run-up to Christmas Tesco is urging its shoppers to 'take stock before the shop’ as a new survey reveals that a staggering 9 out of 10 shoppers don’t always know what’s in their kitchen.

It points out that "failing to plan sees food wasted as UK shoppers forget to check their cupboards, fridges and freezers before stocking up."

At a time when household budgets are squeezed, making the most of food is essential. But a new study from Tesco reveals nine in 10 (92%) shoppers don’t always know what they already have in their kitchens before heading to the supermarket.

Despite 65% of shoppers acknowledging a store cupboard stock take would help them reduce food waste, the majority (80%) don’t always do follow through with that and instead hit the aisles or order in a takeaway without checking what they already have. 

This leads to increased spending, duplicated purchases, incomplete meals and ultimately, food ending up in the bin as ingredients are overlooked and left to spoil. The research found:

• 68% of people have purchased food without realising they already have the same item waiting at home

• 62% of UK adults have missed items from their food shop because they mistakenly believed they already had the item

• As a consequence, 53% have had to change meal plans

The research, commissioned by Tesco via YouGov, shows three quarters (73%) of UK households have thrown away forgotten items lurking in cupboards, fridges and freezers that they never got around to eating. The amount of edible food an average UK household wastes each year equates to approximately £800.

Much of the food going to waste is produce that is often stored out of sight in kitchens, including:

• Baked goods like loaves and rolls are thrown out by 60% of households that admit to having ever thrown out unused store cupboard items

• 27% of such households bin jars of condiments like ketchup and mustard

• Even tinned produce, despite typically long use-by dates, is going to waste, with 13% of offending households throwing away cans of beans or tuna fish

As the cost of living increases and many households are looking for ways to be smarter with their budgets and their food, Tesco is encouraging shoppers to make a shopping list and take stock before they shop, order in a takeaway or even go out for dinner.

Tesco is encouraging the nation to implement a Use Up Day where, once a week, people cook a meal using up food already in their kitchen, without needing to go out to buy more. By adopting this simple food hack, the average family could reduce the amount of food thrown away at home by a third, equalling a potential financial saving of £260 per year.

This weekly kitchen clear out helps shoppers to take stock to see what food they already have, making it easier to write a list of what is needed before going out to by more food.

Tony McElroy, Tesco Head of Campaigns said: “At Tesco, we want our customers to be able to get more out of their food shop whilst keeping delicious meals on the table. That’s why we’re encouraging shoppers to implement a weekly Use Up Day, take stock of what they have in their kitchens and make a shopping list before venturing out to the shops. A little planning can help us spend less and reduce food waste, helping both our pockets and the planet.”

To provide inspiration, Tesco's chefs have compiled their top five budget and waste-friendly recipes to help everyone make the most of the most forgotten about items, all costing less than £1.50 per serving.

Tasty recipes from Chefs at Tesco to inspire Use Up Day:

• Chilli bean soup with cheesy garlic bread. Perfect for using up bread, tinned beans, onions and chopped tomatoes.

• Crispy chicken Caesar wraps. Perfect for using up potatoes, lettuce, wraps, and any chicken.

• Tomato and pesto spaghetti. Perfect for using up tomatoes, pasta, pesto and lemons.

• Slow-cooker sausage and butter bean casserole. Perfect for using up any sausages, peppers, pitta breads and cheese.

• Banoffee pie. Perfect for using up bananas, milk and biscuits.

Why not visit the Tesco food waste hub for more recipes and resources: https://realfood.tesco.com/reduce-food-waste.html.

Incidentally, we at That's Food and Drink are enjoying a very delicious bread and butter pudding made with stale bread this evening.

(Image courtesy of  RitaE and Pixabay)

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