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Grana Padano: It's An Italian Feeling

Grana Padano, the world's most consumed cheese has launched its latest UK advertising campaign: “An Italian Feeling”, created by both an Academy Award winning film director and composer.

The TV advertisement was filmed in the historic locations of the Cistercian abbey of Chiaravalle, where the monks perfected the recipe in the Middle Ages, showcasing the region where Grana Padano is still produced and matured today.

The Oscar winners involved in its production were film director, Giuseppe Tornatore, winner of the Best Foreign Language film for Cinema Paradiso in 1990, and Ennio Morricone, composer of "Gabriel's Oboe” winner of Best Original Score for the 1986 film, The Mission.

"We wanted two standard-bearers of Italian values, icons of cinematographic art, to be entrusted with the visual and sound representation of Grana Padano,” comments Mr Stefano Berni, General Director of the Consortium. 

“They are both unique personalities, masters in terms of genius, professionalism and fame, capable of representing the values that are integral to the unique, Italian taste of our cheese.”

Renato Zaghini, who is the President of the Grana Padano Protection Consortium, launched the campaign with the stirring words: “Grana Padano PDO is a symbol of “made in Italy” and its unparalleled taste is the guardian of traditions, cultures and lifestyles that have made the world fall in love with it.”

“An Italian Feeling” will be aired from October on BBC NEWS, Euronews, Eurosport 1 and 2, ITV 1 Regional, Channel 4 and on Heart Radio and Capital FM.

The campaign will also reveal the new Grana Padano logo that will feature on future packaging. The logo, which had remained unchanged since 1954, has been redesigned to reflect a more modern style with its new font lettering.

Other changes to the packaging include the indication of the ageing (12, 14, 16, 18 months) and the introduction of the new category “Riserva - Over 24 Months”.

The updates have been made to provide the consumer with more information and greater transparency when it comes to purchasing a cheese that is a symbol of Italy, and whose characteristics of absolute excellence remain unchanged and faithful to the original recipe.

Did you know that in 2021, over 5.2 million wheels were made? Of which over 2.2 million were exported (that's almost 44%) (Actually, The married couple behind That's Food and Drink were a proud part of the consumption of Gran Padano. And we expect to be ordering some in for our Christmas cheese boards!)

You can check out the TV advertisement here: 

Visit: www.granapadano.it

Follow Grana Padano here:

Instagram: @granapadanopdo

FB: @GranaPadanoUK

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