Building on an existing relationship, the new River Cottage Organic ketchups have been developed in collaboration with organic food producers 9 Meals From Anarchy. Three of the flavours: squash, tomato and beetroot, will be available in Waitrose stores from 16 October.
In partnership with the artisan organic food producers River Cottage most admires, the growing range of products now includes kombucha, vegetable stock, cider, beer, sparkling wine, award-winning yoghurt, kefir as well as soaps and balms.
Sustainable food advocate Hugh Fearnley-Whittingstall devised the range of ketchups along with River Cottage Culinary Director, Gelf Alderson, and 9 Meals From Anarchy.
The full roster of flavours, squash, tomato, mushroom, rhubarb and beetroot, are inspired by the original recipes created at River Cottage HQ, which is home to the famous cookery school, setting for the River Cottage television shows and a hub of sustainable food and farming on the Devon and Dorset border. Each flavour has been carefully spiced, creating a range of five distinctly different sauces containing less than 10% sugar. RRP of £3.50 for a 250ml bottle.
Discussing the new products, Hugh Fearnley-Whittingstall said: “I've always loved a good ketchup, and we are very excited to bring the distinctive, lively flavours of our River Cottage recipes into a market which has become bland and over-sweetened down the years.
"Our spicy 'Squashchup' has a piquant kick to it thanks to a dash of cayenne, mellowed by the sweetness of ripe squash. The earthy Beetroot Ketchup is warmed by aromatic toasted cumin and the Tomato Ketchup has an up-front tomato tang which is balanced with nutmeg, sweet onion and red pepper. It's a collection that can bring some lovely rich, tangy flavours to your table on a daily basis.”
Commenting on the collaboration, 9 Meals From Anarchy founder, Tom Whitley added: “Working with Hugh and the team has been a lot of fun. We are both committed to making foods that taste great and benefit people and the planet, so it's been a real meeting of minds.”
As with all 9 Meals From Anarchy products, the range is certified organic, vegan friendly, palm oil-free and gluten-free, too. The 250ml recyclable glass bottles feature biodegradable paper labels applied using plastic-free adhesives.
It's not the first time River Cottage Organic and 9 Meals From Anarchy have worked together, with the two companies already collaborating on a delicious veg stock range.
Head to rivercottage.net for serving suggestions and more information about the partnership.
The squash, tomato and beetroot River Cottage Organic Ketchups will be available in Waitrose from 16 October. RRP £3.50/250ml. The products will be sold in Waitrose with an introductory offer of £1 off, for a limited time only.
The full range of ketchups will be available to buy from River Cottage's new Kitchen & Store, situated a stone's throw from River Cottage HQ, as well as on ninemealsfromanarchy.co.uk.
