What's now Britain’s fourth largest supermarket will be renaming its Super 6 to Super 7, with a proportion of profits from the seventh item in the range being donated to its charity partner, the Teenage Cancer Trust.
The Super 7 range now includes a little gem lettuce and once purchased, 7p from every pack will go towards supporting the charity.
Every day in the UK, approximately seven teenagers and young adults are diagnosed with cancer. Aldi is aiming to raise awareness of this with its Super 7, while also helping raise funds to support those affected.
The Teenage Cancer Trust funds specialist nurses and Youth Support Co-ordinators to help get young people through cancer. However, there are still many other young people who need dedicated care, and in the current climate fundraising is more important than ever before.
The supermarket is also selling new reusable shopping bags as a Specialbuy to raise even more funds for the charity, which have been designed by a young person who has been supported by Teenage Cancer Trust.
Liz Fox, whop is the Sustainability Director at Aldi UK, said: “Teenage Cancer Trust does such a vital job of caring for young people affected by cancer, and our new Super 7 campaign aims to raise awareness of all that they do.
“Without donations they won’t be able to make a difference to so many young lives, and we are incredibly grateful to our colleagues and customers for helping us in our fundraising efforts so far for Teenage Cancer Trust.”
Aldi has raised over £8 million for Teenage Cancer Trust since partnering with the charity in 2017 and is now well on its way to hitting its target of raising £10 million by 2027.