Tuesday, 13 December 2011

Tesco scoops up DipNation in time for Christmas

DipNation are set to launch their award winning range of dips in Tesco this December. The selection of chunky dips from the Fife based company will be available in selected Tesco stores across Scotland from today.

The Company was set up by Jeremy and Juliet Williams, and Juliet’s brother Patrick Gilmour. Inspired by the variety of dips available overseas and bored at the lack of choice in the UK market, Jeremy and Juliet decided to fill a niche. Patrick, with his background in chefing created scrumptious recipes to appeal to a primed UK consumer.

Since its launch in 2009 the family-run business, based in Fife built up a strong customer base of local Farm Shops and Delicatessens in Fife and its surrounding areas. They were an instant hit, their fresh ingredients and delicious flavours won them numerous stars in the Great Taste Award and a nomination in the Scotland Food & Drink Excellence Awards. Their increasing popularity allowed them to supply to independent stores nationwide and they will now be rolled out across Tesco’s Scottish stores.

Commenting on the Tesco launch, co-founder Juliet Williams said, “It’s an exciting time for us and we are thrilled to be working with such a major retailer. It has really impressed us that Tesco are so keen to support and promote smaller, local producers who have innovative new products and to help them reach a wider market. We are extremely proud of our range and the awards they have won, so we are delighted that they will now be more readily available to consumers.”

The range is entering Tesco stores at a perfect time as they are a great product for the festive season. The delicious dips are perfect for parties, buffet table nibbles or for your traditional chips ‘n dips relaxing with friends and family. They even go well in recipes for a quick but impressive dish.

Lynne Roxburgh, Local Sourcing Marketing Manager for Tesco in Scotland said, "We pride ourselves on sourcing top quality food and drink from Scottish producers and are delighted to be the first supermarket launching such a range from DipNation. DipNation attended our 'Meet the Tesco Local Sourcing Team' event last year and introduced us to their award winning range of dips. Their enthusiasm and passion for their products was clearly evident and we are delighted to be working with them to help grow their business by adding these fantastic products to our range of locally sourced food and drink."

Bursting with delicious fresh ingredients, the Chunky Dips are made with a base of crushed cashews and real Parmesan shavings to give you more of a mouthful. Combined with an imaginative mix of ingredients these dips bring imaginative flavours to the UK table.
For more information contact Pam or Su at Crimson Edge PR on 0131 311 7050 or email pamela@crimsonedge.co.uk or su@crimsonedge.co.uk

FACTFILE:

*The dips will be available in 62 Scottish stores – a full list of stores can be provided if necessary
**The dips will retail at £2.20 for a 135g tub
***The following is the full range of Chunky Dip flavours available and the number of Great Taste Award gold stars they hold:

Sweet Thai Chilli Chunky Dip 2010 2 stars GTA. 2011 1 star GTA
Roasted Butternut & Sweet Chilli Chunky Dip 2011 1 star GTA
Roasted Red Pepper Chunky Dip 2011 1 star GTA
Spinach & Feta Chunky Dip 2011 1 star GTA
Sun Dried Tomato Chunky Dip 2010 1 star GTA

No comments:

Post a Comment