Friday, 2 December 2022
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Asda links with WRAP and Unilever to introduced refill bays
The supermarket first introduced refilling two years ago and has been continually testing and learning, working with customers to find out what most appeals to them.
Asda has partnered with WRAP and Unilever, with funding from Innovate UK, to find out customer barriers to participation, so it could look at ways it can increase participation.
Clear pricing was the top priority, emphasised by the cost of living crisis, leading to the supermarket implementing a new refill pricing strategy. Other key objectives which were developed based on the barriers discovered; combat uncertainty and apprehension and make the experience fun and enjoyable have also led to changes with greater customer communication and a focus on four key categories – cereals, pet food, store cupboard (including snacks, tea and coffee) and rice, pasta and pulses.
Cadbury’s Giant Buttons, Maynards Wine Gums as well as Harringtons and Wagg pet food will all be introduced at its refill stores - Middleton (Leeds), Toryglen (Glasgow), York and Milton Keynes, with shoppers able to bring their own containers or buy a reusable container in store for use.
The stores will adopt the following features and products:
• Four dry refill bays, with cereals including favourites such as Kellogg’s Cornflakes, Bran Flakes and Coco Pops, Asda branded cereal included newly added Extra Special Cherry & Berry Museli and Triple Choco Crisp.
• A rice and pasta bay featuring Napolina pasta and Asda branded rice as well as a store cupboard bay which has products such as almonds, Yorkshire Tea, Taylor’s of Harrogate coffee, Maynards Wine Gums, Cadbury’s Giant Buttons, Haribo Jelly Beans and Rhubarb and Custard.
• A pet bay which includes Dreamies Cat Treats, Chappie, Pedigree, Harrington’s dog food, Wagg and Chappies dog food, Iams dog and cat food as well as bird food. (pet food will be installed in Toryglen next year)
• Continuation of Unilever prefill products such as Radox shower gel, Alberto Balsam and Simple hand wash prefills, Persil laundry prefill as well as CIF eco refill at home.
• A new lowest priced reusable bag sold at 10p after customers said that they find bringing back multiple containers too bulky and hard to carry.
Susan Thomas, Asda Senior Director of Sustainable commercial activity, said: “We know the cost of living crisis is having a big effect on our customers, so it is important we recognise this in the refill space through our ‘refill price promise’ and ensure customers are getting an even better deal. As well as being cheaper, refill allows customers to buy the exact amount they need, helping them stick to budgets, while at the same time reducing food waste at home.”
With customer’s looking at a number of ways they can reduce their environmental impact beyond refill, Asda’s three biggest refill zones in York, Middleton and Milton Keynes will introduce new product ranges to help customers reduce energy at home and save money, promote reusable containers for lunch times, reduce food waste, and shop more sustainably with products such as coffee and chocolate, and which have Rainforest Alliance accreditation.
Catherine David, Director of Collaboration and Change, WRAP, “Reuse and refill will have big role to play in changing our ingrained shopping habits and weaning ourselves off single use plastic - essential in the transition to a circular economy for plastics.
"Research we conducted in partnership with Asda and Unilever has provided rich learnings that are enabling us to better understand what’s needed to get customers trying reuse and refill and keep them coming back.
"We know we need to make this an easy and cost-effective process and Asda are showing how this is possible. They should be commended for their leadership on reuse and refill, and we look forward to seeing more action from supermarkets and brands on this critical system change”.
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UMAZING By London Chef Kalvinder Chaggar will super boost your cooking
Miso and Shiitake Superboost Powder is a potent combination of fermented miso and other umami-rich ingredients, all of which are organically sourced and slow dried for maximum impact. This results in a seasoning that deepens the flavour of savoury dishes, adds body, and lifts bland foods, such as plain rice and pasta, into another league.
In Japanese, Umami means 'deliciousness.'
And that's just what her seasoning brings to the table. Sprinkle it in soups, on fish or meat, in stews and even on salad. It's suitable for all types of cuisine and is ideal for people cutting their salt intake as no additional salt is needed beside UMAZING blend.
Umazing is the brainchild of vegan chef Kalvinder Chaggar.
Kally's enthusiasm for exotic ingredients and unusual flavour combinations, coupled with her keen interest in foods that nourish our health, culminated in her new product line. She is fascinated by foods that boost the body's immune system, creating physical and mental harmony, and is also passionate about sustainability.
“Our products are inspired by our mission to improve the quality of life for everyone while preserving our love for the natural world,” explains Kally. “We go beyond creating delicious cuisine to create culinary experiences that are healthy for your body, mind, and the planet as a whole.”
Umami is considered one of the five basic tastes, along with sweet, sour, bitter and salty.
Its rich intensity comes from naturally occurring amino acids and nucleotides present in many foods, including mushrooms, miso, seaweed, and tomatoes.
Umazing is, of course, free of chemicals and preservatives.
It is sold in a glass bottle that's designed to be reused and refilled, too. Refills are supplied in biodegradable packaging.
Miso and Shiitake Superboost Umami Powder, 60g, £14.99
Featuring bursts of flavour from shiitake mushrooms, tomatoes and miso, Umazing Miso & Shiitake can help flourish your cooking. Add Umazing Miso & Shiitake to your meal to enhance your food with a delicious and full-bodied taste, a gift from nature. With the Umazing Miso & Shiitake experience, the fifth taste joins, complementing and enhancing the sour, sweet, bitter, and salty tastes.
Umazing Miso and Shiitake, was recognised in the Great Taste Awards 2022 and was awarded a coveted star.
Ingredients: brown rice miso paste (unpasteurised, organically grown) (whole soybeans (47%), cultured brown rice (33%), sea salt, water), white miso paste (unpasteurised, organically grown) (whole soybeans (53%), cultured rice, sea salt, water), shiitake mushrooms, Irish kombu, cherry tomatoes, onion powder, garlic powder, black pepper, and Maldon Sea salt.
Umazing is organic, uses only organic ingredients and contains live Miso culture.
Must be stored in a cool, dry cupboard.
Available to buy online and ships nationwide
@_umazing_
That's Food and Drink thinks this would make an ideal enhancement for your Christmas savoury dishes, especially the vegan ones!
Kick Out Half-Time Hunger With New Mac n' Cheese from Kabuto
With a market leading 12g of protein too, this is a filling fix that will banish those grumbling tummies. No additives, preservatives or artificial colours with quality ingredients, all Kabuto products are now 100% Vegetarian to cater for Veggie and flexitarian lifestyles too.
And when you're done, pop the whole thing into your recycling: all of Kabuto's products are 100% recyclable and the UK business is carbon neutral.
Kabuto Founder Crispin Busk says: “For far too long the instant mac and cheese at the supermarket has meant crunchy pasta, bland sauces and no taste at all, we knew it was time to revitalise and reinvent this delicious dish. We've nailed noodles and it was time to perfect pot pasta, and we think we've smashed it with our new range.
"Easy peasy Mac and Cheesy is our new direction and we can't wait for the nation's pasta fans, busy families and possibly even the odd hungover foodie to enjoy our latest range of deliciousness.”
Available soon at Sainsburys and also on Amazon. RRP £1.65.
Check out where Mac n'Cheese lives for recipe ideas, hacks, fun and more: https://www.tiktok.com/@kabutonoodles
Thursday, 1 December 2022
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Premier Foods and FareShare launch five year partnership to tackle food poverty and cut food waste
The partnership will last for five years and will play a key role in delivering Premier Foods’ goals of donating 1 million meals and 1,000 volunteering days annually, while also halving its food waste by 2030.
Since 2020, Premier Foods has provided and delivered the equivalent of in excess 1.3 million meals to FareShare
As part of the partnership Premier Foods will provide food donations directly to FareShare, which will be redistributed to nearly 9,500 charities and community groups in its network. Premier Foods will also provide funding to enable FareShare to redistribute food across its network of 31 warehouses across the UK.
Not only will the partnership help to put food on the tables of people in need, at a time when 9.9 million people in the UK are struggling to afford to eat and following the recent launch of FareShares cost of living crisis appeal for food donations, it will also help reduce the amount of food going to waste.
This news builds on Premier Foods’ continued efforts to tackle food waste, which includes last year doubling the amount of food redistributed for human consumption to 750 tonnes and achieving zero waste to landfill status since 2016.
Building on this progress and drawing on FareShare’s expertise, Premier Foods will further review 10 of its manufacturing sites to identify and unlock innovative new ways to reduce food waste further in its own operations and encourage suppliers and consumers to do the same.
Currently, 9.5 million tonnes of food is wasted across the food industry annually in the UK. According to climate action NGO WRAP, the highest proportion comes from the home with 4.5 million tonnes of edible food going to waste every year, which equates to a UK household throwing away on average eight meals a week.
Last month, the Company launched a new food waste reduction campaign and microsite, “Fresh take on food waste”, which allows households to input leftover ingredients in their fridge and generate a tailored recipe incorporating them and their chosen cooking sauce. https://www.freshtakeonfoodwaste.co.uk
Catherine David, Director of Collaboration and Change, WRAP: “We’re delighted by this announcement from our partners Premier Foods and FareShare, who are showing real leadership in the fight on food waste.
"The redistribution of food to people who need it is a good thing for society, and for the planet. Since WRAP began working in this area in 2015, levels of redistribution have increased over three-fold and by 2021 around 426,000 tonnes of surplus food had been redistributed. We call on more businesses to collaborate to ensure no good food is binned.”
Lindsay Boswell, CEO of FareShare said: “We’re incredibly grateful to be partnering with Premier Foods to help achieve their commitments to deliver the equivalent of 1 million meals and 1,000 volunteering days a year, which will help us get good-to-eat, surplus food, that may otherwise go to waste, to our network of nearly 9,500 charities across the UK. Alongside this, we’re honoured to be part of their ambitions to halve the Company’s food waste by 2030, which aligns perfectly with our mission to tackle food waste and hunger in the UK.”
Commenting on the partnership, Alex Whitehouse, CEO, Premier Foods, said: “Food poverty is an issue impacting more than one in ten people in the UK. Yet, at the same time, over 2 million tonnes of edible food is wasted every year, the equivalent to 1.3 billion meals.
"As one of the UK’s leading food businesses, and home to some of the nation’s favourite brands, we know we have a key role to play in tackling these important, interlinked issues and believe we can make a real difference in the communities we operate in. That’s why back in 2017 we pledged to halve our food waste by 50% by 2030 and in the first year of the pandemic alone, we donated 600,000 meals to local communities.
“However, it’s now time to dial up our progress, which is why, last year, we reiterated our commitments and set bold targets to help provide food to those who need it most, volunteer our time and reduce the amount of food we send to waste. I’m delighted that, through this partnership with FareShare, a charity aligned to our purpose and ambitions in our Enriching Life Plan, we’re going to spend the next five years working together to do just that.”