Firebrand Brewing Co. Gives Non-Alcoholic Beers a Makeover

Firebrand Brewing Co. is delighted to unveil a new look for its non-alcoholic beers, Shorebreak and Little Wave. 

Their packaging has been given a makeover to match their flavour-packed personalities. 

The new labelling also shines a light on their healthy side including their low calorie, low sugar, gluten-free and vegan-friendly credentials.

Joe Thompson, who is the Co-owner and Head Brewer at Firebrand Brewing Co. explains: “We're super excited to unveil this fresh new look for Shorebreak and Little Wave. We wanted these brews to pop off the shelves and truly stand out as vibrant choices for those who love great beer without the buzz. 

"On top of that, we wanted to provide clearer information for customers looking for a healthier option without sacrificing taste. At only 32 calories each, these gluten-free, vegan-friendly beers fit the bill perfectly and now it is easier for consumers to appreciate that.”

Joe adds: “These refreshed designs embody the essence of Firebrand - bold, innovative and unmistakably Cornish. A standout feature is our Cornish Chough, affectionately known as "Choughy" by the team. Inspired by our roots, our original logo featured Choughy nestled inside a barn. 

"But now, we've let Choughy spread its wings and take flight, doing a bit more work for the brand. We're really excited for our customers to spot these cans in the wild and experience the same thrill we do every time we crack open the best alcohol-free beer on the market.”

Shorebreak Alcohol-Free Hazy Pale (ABV 0.5%, RRP £2.70 per 440ml can)

Shorebreak is an alcohol-free hazy pale that is filled with hoppy flavour. It provides everything you love about a hazy pale but without the hangover. Brewed with Simcoe, Citra and Cascade, it's super smooth and light with tons of tropical flavour. It is gluten free, vegan friendly and only 32 calories per can.  

Little Wave Alcohol-Free Lager (ABV 0.5%, RRP £2.70 per 440ml can)

Little Wave is an alcohol-free lager that delivers the perfect balance of crispness and refreshment without the need for alcohol. Crafted with precision and passion, Little Wave captures the essence and satisfaction of a traditional lager without the alcohol content. It is gluten free, vegan friendly and only 32 calories per can.  

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Now based in a purpose-built brewery in Launceston, using the finest ingredients and a dedication to quality, their mission is to 'Go Beyond The Usual', encouraging drinkers to explore new flavours and discover something different with every sip.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Refresh Your Taste Buds This Dry January With Thatchers Zero

Keen to try a refreshing alternative this Dry January?

Let Thatchers Zero Cider, the UK's #1 alcohol-free apple cider,  refresh your taste buds.

An alcohol-free cider with body, smoothness and character, Thatchers Zero has a crisp, medium dry character and a fruity aroma. This Somerset cider retains the taste and character of a true cider but without the alcohol.

It's the first choice for those who don't want to compromise on taste and enjoyment when opting for alcohol-free.

Crafted using a selection of their favourite bittersweet apple varieties at their mill in the heart of Somerset, they make sure their alcohol-free Zero quenches the thirst for drinkers who want a premium experience, delivering on taste and enjoyment.

Thatchers has been crafting ciders since 1904. Four generations later, they're still independently owned and family operated, with a passion for making the best quality ciders sustainably, always putting their heart and soul into their ciders.

Low and no drinks are now part of regular drinking occasions, and as the UK's #1 alcohol-free apple cider, Thatchers Zero can quench the thirst all year round for those looking for a premium low or no cider.

At Thatchers they've worked very hard to create a 0% cider that delivers on taste. And the result? Thatchers Zero is creating huge interest from drinkers who recognise Zero can provide the social enjoyment but without the alcohol.

Like all other ciders in their range, Thatchers Zero is gluten free and is suitable for vegetarians and vegans.

No and low alcohol brews are now UK’s fastest growing beer varieties

Growing UK demand for no and low alcohol beer is now so strong it's growing faster than any other beer type including some on trend craft varieties.

At Tesco demand for no and low beer has rocketed by nearly 40% in the last two years helped by the introduction of dedicated brands likes Lucky Saint, Athletic Brewing and Days 0%.

Notably, it’s not just the annual Dry January campaign that is inspiring healthier drinking, with Tesco recording its highest ever Christmas week demand for no and low beer as sales soared by 43 per cent on the previous year.

The supermarket also reports a new shopping pattern emerging with no and low beer drinkers switching to buying larger pack sizes rather than single cans or bottles, as a result of more confidence in the quality now available.

Tesco No and Low Beer buyer Sam Harrop said: “Interest in no and low alcohol beer is so strong dedicated brewers have emerged in recent years which has resulted in more choice for shoppers. 

“This has led to great improvements in quality with these specialist brewers inspiring far better ingredients and processes in order to create full-bodied no and low beers that taste authentic.

“The success of this market has shown us that growing numbers of drinkers seeking healthier brews are prepared to buy no and low alcohol beers as long as the quality is good.”

The Tesco sales data backs up findings in a 2022 No and Low Insight Report compiled by retail consumer research experts KAM in collaboration with category leader Lucky Saint.

The report* found that:

55 per cent of UK adults are planning on moderating their alcohol intake in 2023 

Awareness of the alcohol-free category is at an all-time high, with beer leading the way - up from 86 per cent in 2020 to 95 per cent in 2022

One in three pub visits are now alcohol-free 

Consumption of alcohol-free is being driven by ‘at-home’ occasions, with 37 per cent of UK adults drinking alcohol-free at home once a week or more 

54 per cent of consumers said they go to supermarkets to discover healthier new alcohol-free options 

Lucky Saint is one of the newer UK alcohol-free brands which has been instrumental in taking the category to the next level.

The brand says it is on a mission to elevate the drinking experience for alcohol-free drinkers, firstly with its lager, and now with the launch of their London pub, The Lucky Saint, championing alcohol-free drinks alongside alcoholic options.

Lucky Saint founder Luke Boase said: “Wanting to moderate your alcohol consumption has been a growing trend over the last five years, and 2023 is set to become the year moderation goes mainstream with over 50% of UK adults planning to cut down their consumption.

“Dry January was particularly exciting this year, with over nine million people taking part - it's a time when our category jumps forward, and the growth is sustained with millions of people continuing to drink No and Low throughout the year.

“Like us, Tesco is betting big on the No and Low category and it shares our view of what consumers are looking for - healthier options and great-tasting alcohol-free drinks that make moderating alcohol consumption easier, which is a great thing.”