“Miracle” Honey for Hay Fever Goes Viral as UK Suffers Worst Pollen Season Yet - Latin Honey Shop

Shoppers Pay Up to £200 for Jar of Rare Mexican Honey with Natural Anti-Allergy Effect

As Britain battles one of the worst grass pollen hay fever seasons in recent years, a rare raw honey from the Sierra Madre mountains of Mexico has gone viral, with desperate hay fever sufferers hailing it as a “miracle cure” and paying up to £200 per jar for it at auction after stock ran out.

The honey in question? Raw Organic Red Gumbo Limbo Honey, imported exclusively by the Latin Honey Shop, a boutique London-based brand known for its rare, certified organic,  medicinal honeys.

Unlike the debunked myth around local honey for hay fever, which doesn’t work because bees don’t feed on grass pollen, this exotic Mexican honey appears to have a natural anti-allergy, antihistamine-like effect. It’s produced by bees that feed on the red gumbo limbo tree (Bursera simaruba), long used in traditional medicine for its anti-inflammatory and immune-regulating properties.

“Every year we get customers telling us this is the only thing that works for their hay fever,” said a spokesperson for the Latin Honey Shop. “It doesn’t just soothe symptoms — people are reporting full relief within days.”

Earlier this month, demand exploded after multiple TikTok influencers, including @iKaiser19, posted viral reviews praising the honey’s hay fever relief powers. His 2023 video alone has racked up over 1.3 million views Watch: https://www.tiktok.com/@ikaiser19/video/7239010011605634330. Dozens of creators have since joined in, flooding the platform with testimonials and creating a surge in demand as a search on TikTok for "Red Gumbo Limbo Honey" reveals.

Over 2000 jars of Red Gumbo Limbo Honey have been sold on TikTok alone, making it one of the most popular honeys there.

"I've been suffering from hay fever for the past 21yrs," wrote one verified buyer of this honey. "Since having this honey 1.5months I've been clear of any signs of fever."

With jars retailing for up to £20 including delivery, the limited seasonal stock typically sells out within days. In 2022, once supplies ran out, desperate buyers paid up to £200 a jar in auction.

The Latin Honey Shop first discovered the honey in 2016 and has since made small yearly batches available to UK and international customers. It is harvested once every year by traditional beekeepers in remote parts of Mexico and is never heat-treated or blended, preserving its medicinal-grade quality.

As hay fever allergy sufferers continue to seek relief in a season where traditional remedies are falling short, this rare raw honey has become one of the most talked-about natural alternatives of 2025.

Importer: Latin Honey Shop (https://latinhoneyshop.com)

Stay one step ahead of hay fever with hay-band

Put off eating by irritating hay fever? Then you should apply some pressure! 

The principles of ancient Chinese acupressure have been used for centuries to help treat the symptoms of allergy, including hay fever.

hay-band, a top family favourite, works by applying pressure to the acupressure point on either arm, called the LI-11 point.

Acupressure is believed to increase the flow of natural energy through the stimulation of various pressure points and in doing so, help unblock energy pathways to the nose and throat, and promote your well-being.

The LI-11 point can be found at the end of the crease at the elbow. Once located, simply slide a hay-band into position so that the button faces inwards over the pressure point, with the bands passing either side of the elbow.

The band is fast-acting and may be worn on either arm or if symptoms are acute, one can be worn on both arms. Drug-free, natural and discreet, hay-band can also be worn as a preventative.

There's no drowsiness or other unwanted side-effects and the band is suitable for adults and children over the age of three, but not suitable for use during pregnancy.

hay-band costs £13.09 per (they are washable) band and is available online from hay-band.co.uk.