Discover Monty’s Brewery: The Heart of Welsh Craft Beer

If you’re exploring the best of Welsh food and drink, few names stand out quite like Monty’s Brewery. 

Nestled in the charming market town of Montgomery, Powys, this award-winning independent brewery has been putting Mid Wales firmly on the craft beer map since 2009, one beer at a time.

A Taste of Wales in Every Glass

Founded by husband-and-wife team Pam and Russ Honeyman, Monty’s Brewery began as a small local project with a big idea: to brew exceptional beers that showcase Welsh quality and flavour.

Today, Monty’s has become one of Wales’s most respected independent breweries, known not just for great taste but also for innovation and inclusivity.

One of their biggest achievements?

They were among the first UK breweries to produce a range of certified gluten-free beers, ensuring that everyone can enjoy a true craft ale experience, no compromises required.

Award-Winning Ales and Modern Classics

Monty’s beers combine traditional British brewing with contemporary flavour. Whether you prefer a light golden ale or a dark, rich stout, there’s something in their range for every palate.

Masquerade

A smooth golden ale, refreshingly crisp and completely gluten-free. It’s the ideal companion for a summer afternoon or a Welsh cheese board.

Sunshine

As its name suggests, this bright, lively ale brings warmth to any day. Perfect for pairing with grilled meats or fish dishes.

Gwyn a Du

A beautifully balanced stout, full of roasted malt flavour, gentle chocolate notes and a surprisingly clean finish. It’s also gluten-free, proof that indulgence doesn’t have to exclude anyone. This is a personal favourite of my wife, who is a coeliac who loves proper stout beers.

Mischief IPA

A bold, hop-forward India Pale Ale that delivers citrus and pine notes with a smooth, malty base. A fine choice for anyone who enjoys the modern craft-beer style.

Each of these beers is brewed, bottled, and labelled on-site in Montgomery, ensuring total quality control and a sustainable, small-batch approach.

The Gluten-Free Difference

Monty’s Brewery has earned praise across the UK for pioneering gluten-free brewing.

Instead of relying on substitutes, they’ve developed a brewing process that removes gluten after fermentation, preserving the full flavour and body of their beers.

For those with coeliac disease or gluten sensitivities, Monty’s beers offer a rare treat: genuine craft beer with no restrictions.

It’s a thoughtful, inclusive touch that reflects the brand’s wider ethos,  everyone deserves to enjoy great Welsh beer.

Visit Monty’s in Montgomery

For those travelling through Mid Wales, The Cottage, Monty’s Brewery Visitor Centre is well worth a stop. Set among rolling hills and historic streets, it’s a delightful spot to sample beers, pick up gifts, and learn about the brewing process.

Visitors can:

Sample Monty’s full range of beers, including seasonal releases

Watch small-scale brewing demonstrations

Purchase gift packs and local produce

Explore Montgomery’s independent shops and stunning countryside

It’s a perfect day out for anyone combining beer tourism with a taste of real Welsh hospitality.

(Always drink responsibly — plan your visit around a local stay or make use of transport links.)

Pairing Welsh Beer with Welsh Food

One of the joys of Monty’s beer range is how well it pairs with traditional Welsh fare. Here are a few easy ideas for your next meal or tasting evening:

Masquerade with Welsh rarebit or leek and cheese tart

Gwyn a Du stout with chocolate brownies or rich beef casserole

Sunshine ale alongside smoked salmon or Welsh lamb burgers

Mischief IPA with spicy sausage, curry or mature cheddar

Local ingredients meet local brewing — a match made in culinary heaven.

Sustainability and Craftsmanship

Monty’s is a proud advocate of sustainable brewing. From reusing spent grain in local agriculture to bottling on site and minimising waste, the brewery exemplifies what small-scale, responsible production looks like in practice.

They’re also accredited under the SALSA Plus Beer scheme, which recognises high standards in food safety and quality control. It’s another reason why Monty’s continues to attract attention from retailers and beer lovers alike.

Where to Buy Monty’s Beers

You can find Monty’s beers across Wales and the UK, both in pubs and through specialist retailers.

For online shopping, check their official site at montysbrewery.co.uk or browse curated selections at stores such as Best of British Beer and Blas ar Fwyd.

Why Monty’s Matters

Monty’s Brewery embodies everything we love about Welsh craft brewing, independence, inclusivity, community, and exceptional taste. It’s a brand that doesn’t chase trends but builds them, one careful batch at a time.

Whether you’re gluten-free, a craft-beer enthusiast, or simply someone who loves exploring local flavours, Monty’s offers a reason to raise your glass to Wales.

Plan Your Welsh Beer Adventure

Next time you’re in Powys or planning a weekend away, make Montgomery part of your itinerary. Visit Monty’s Brewery, meet the team, and taste why this little Welsh brewery has made such a big name for itself in the world of beer.

Cheers to Monty’s — the taste of Mid Wales in every drop.

You can also buy their beers at this link which will earn That's Food and Drink a modest affiliate fee:-

https://amzn.to/4reb4dV

Firebrand Brewing Co. Collaborates With Blue Balls Cornwall to Create New Non-Alcoholic Hazy IPA for Sober October

Launceston's Firebrand Brewing Co. is delighted to unveil Blue Balls, their new non-alcoholic hazy IPA created in collaboration with Blue Balls Cornwall, the men's cold water swimming group. 

Firebrand Brewing Co will be donating £1 to Man Down, the Cornwall-based men's mental health CIC, for every online order of Blue Balls throughout Sober October.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. told That's Food and Drink: “We were approached by Blue Balls Cornwall to create a non-alcoholic beer and we jumped at the chance. 

"Blue Balls has built a supportive community, here in Cornwall, that helps men develop a positive coping mechanism for dealing with mental health issues. 

"Alcohol misuse is often linked to mental health struggles, so offering a healthier, non-alcoholic option reinforces their mission. We will be serving up the new Blue Balls beer at their regular dips. 

"These are sea swimming meet-ups that bring men together in a relaxed, natural setting and we hope this will encourage them to hang out and chat with friends after the swim.”

Blue Balls was set up in Cornwall by two friends, Ross and Tom, who wanted to encourage men across the county to join them and discover the benefits that cold water swimming can have on health and wellbeing, while raising awareness and providing support for men's mental health. 

Tom Mason, co-founder of Blue Balls Cornwall explains: “We're really delighted to be working with Firebrand Brewing Co. and really looking forward to celebrating with a Blue Balls Hazy IPA. Just like a fresh dip in the wild Cornish ocean, our collaboration beer is best enjoyed cold, surrounded by your mates.”

Blue Balls (ABV 0.5%) is a non-alcoholic hazy IPA packed full of fruity flavour. It's the perfect beer to enjoy cold, by the sea, with friends and without the risk of any hangovers. It's also gluten free and vegan friendly and is available from www.firebrandbrewing.co.uk RRP £2.80 per 440ml can. 

Joe finishes: “The statistics around men's mental health and male suicides are incredibly sobering. We are pleased to contribute in some small way to raising awareness for men's mental health and we will be donating £1, for every online order of Blue Balls throughout Sober October, directly to Man Down, the Cornwall-based men's mental health CIC. 

"We hope that, within the Blue Balls community and beyond, sharing a few of our non-alcoholic beers with friends will create a positive environment for supporting each other.”

Firebrand Brewing Co was created in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Blue Balls Cornwall is a  men's cold water swimming group that promotes the benefits that cold water swimming can have on health and wellbeing, while raising awareness and providing support for men's mental health. For further information on Blue Balls follow them on Facebook and Instagram.

Man Down is a non-profit Community Interest Company founded in Cornwall, dedicated to supporting men with mental health challenges. Founded by Ross Jackson Hicks, they aim to foster open conversation and break the stigma which surrounds men's mental health, ultimately hoping to reduce the number of male suicides that take place every year. For further information visit https://mandown.org or follow them on Instagram and Facebook.

A Day Out at Love Lane Brewery and the Baltic Triangle, Liverpool

The Baltic Triangle has transformed over the last decade into one of Liverpool’s most exciting districts — home to music venues, creative businesses, street art, and some of the city’s best food and drink. 

At its heart lies Love Lane Brewery, a venue that blends history, flavour, and atmosphere.

Whether you’re a local planning a Saturday outing or a visitor keen to experience Liverpool beyond the Albert Dock, here’s how to make the most of your time at Love Lane and its surroundings.

Morning: Explore the Baltic Triangle

Start your day by wandering the Baltic Triangle.

Baltic Market — Liverpool’s first street food market, housed in the Cains Brewery complex, perfect for a coffee or brunch.

Street art — the Baltic is known for its bold murals and creative installations, making it ideal for a slow stroll and some Instagram-worthy shots.

Independent shops — browse through quirky vintage stores and creative studios before heading to Love Lane.

Lunchtime: Love Lane Brewery Bar & Kitchen

At midday, make your way to Love Lane Brewery on Bridgewater Street.

Food: Expect hearty, seasonal dishes. Their Sunday roasts are legendary, but on weekdays you’ll find small plates, burgers, and locally inspired specials.

Drink: Pair your meal with a pint of their flagship Love Lane Pale Ale or the refreshing Baltic Lager. Non-beer drinkers can enjoy house-distilled gins from the Ginsmiths of Liverpool.

Afternoon: Brewery Tour & Tasting

Love Lane offers guided brewery and distillery tours most weekends.

Learn about the building’s transformation from an old rubber factory to a modern brewery.

Sample three freshly brewed beers as part of the tour.

Finish with a full pint of your choice in the bar.

It’s a fun and informative way to appreciate the craft that goes into your glass.

Evening: Drinks & Live Music

As the evening sets in, Love Lane often has a lively but relaxed atmosphere — great for another drink before exploring more of the Baltic Triangle’s nightlife.

Camp and Furnace — known for its large-scale events, live music, and themed nights.

24 Kitchen Street — for underground music and DJs.

Baltic Social — a cosy bar with great cocktails and a strong local following.

Practical Details

Address: Love Lane Brewery, 62-64 Bridgewater Street, Liverpool, L1 0AY

Tours: Usually weekends, 12pm & 2pm (book in advance)

Website: lovelanebrewing.com

Final Love Lane Thoughts?

Love Lane Brewery is more than just a place to grab a pint — it’s a taste of Liverpool’s brewing history, a hub of creativity, and a perfect base to explore one of the city’s most vibrant districts. Pair it with a wander around the Baltic Triangle, and you’ve got yourself a day out that blends food, drink, culture, and community.

It's also a few steps away from the UK HQ of my day job, which is how I learned of the Love Lane Brewery. 

The delicious Love Lane beers can also be bought at Home Bargains branches throughout the UK. 

From Railway Arch to Brewery Titan: The Love Lane Story

Found in the heart of Liverpool's iconic Baltic Triangle (62–64 Bridgewater Street), Love Lane Brewery has become a beloved destination since storming back into life in April 2024 under new ownership.

What began as a home‐brew venture back in 2010 in a modest railway arch on Love Lane has now evolved into a full‑scale brewery, distillery, taproom and kitchen all under one beautifully‑crafted roof 

Housed in a former rubber‑factory, the venue features a dramatic industrial warehouse aesthetic complete with mezzanine level, exposed steelwork, and a 30‑barrel brewing plant that’s visible from the bar area.

Whether you’re perched at the communal tables in the main hall, relaxing in cosy armchairs around the perimeter, or gazing at the fermentation tanks, the atmosphere balances comfort and creativity.

Beers, Gins & Good Times

At its core, Love Lane remains first and foremost a brewery. On‑site brews include session bitters, hop‑forward ales, crisp lagers and sumptuous stouts, complemented by rotating guest beers.

For gin lovers, their “Ginsmiths” distillery crafts small‑batch spirits served in refreshing G&Ts. It’s a drinker’s dream where beer, gin, and inventive cocktails coexist happily.

Gastronomic Highlights

Love Lane’s kitchen menu is refreshingly unpredictable – and that’s partly why it’s so pleasingly addictive. Expect elevated twists on pub classics: the crowd‑pleasing beer‑battered fish and chips, pulled‑together lamb belly dishes, potato gnocchi with blue cheese, and vegetarian delights like burrata or rich sweet potato soup. Their legendary homemade pork pies (around £3.50 each) are almost a rite of passage.

Community, Events & Expansion

Founder Stephen Crawley has emphasised Love Lane’s local focus, launching a crowdfunding campaign to transform the top floor into flexible event spaces – ideal for yoga classes, local gigs or hireable rooms, while keeping the taproom thriving downstairs.

They’ve also introduced brewery and distillery tours, Gin School sessions, and a Brew Academy weekend day out, drawing both locals and visitors 

Why Love Lane Matters

Cultural anchor: A cornerstone in the rapid reinvention of the Baltic Triangle.

Local pride: A Liverpool‑born enterprise, revived into a major city‑centre craft producer.

Warm and inclusive: A spot for everyone – friends, families, beer geeks, gin enthusiasts or couples on a date night.

Ever‑evolving: With changes in ownership, menu, and community offerings, every visit feels new.

Tips for Your Visit

Tip Details

Best time to go Afternoons and early evenings midweek or weekends for a lively, friendly buzz

Booking? Strongly recommended, especially for larger groups or popular times

Extras Keep an eye out for special food nights: roast Sundays, wing Wednesdays, fish & chip Fridays with free pints

Love Lane Brewery offers more than just exceptional brews and great food – it’s an authentic Scouse experience. From its charismatic industrial interior to the personable team behind the bar, it’s a place where community, craft and conviviality seamlessly merge. 

Whether you’re journeying in from elsewhere or call Liverpool your home, Love Lane is a must‑visit stop for anyone wanting to taste the real flavour of this city.

From a personal point of view although I am sad to have lost the view from the windows of our Liverpool offices over the River Mersey, the fact that our new Albert Dock offices are only a five minute walk from the Love Lane Brewery and kitchen will probably more than make up for that!

https://www.lovelanebrewery.com/

Why Pubs, Restaurants and Hotels Should Partner with Local Brewers, Vineyards and Cider Makers

In an era where customers value authenticity, sustainability, and local flavour, there’s never been a better time for pubs, restaurants, and hotels to forge strong relationships with local brewers, vineyards, and cider makers.

By stocking and promoting local beverages, venues don’t just diversify their drink menus – they also support the regional economy, reduce their carbon footprint, and create a more memorable experience for their customers.

Local Means Unique

Customers love trying something they can’t get at home. Local beers, wines, and ciders often have a distinctive character that big-brand labels can’t replicate. These drinks are made with local ingredients, shaped by local traditions, and often inspired by the surrounding landscape.

When you pour a local ale or serve a regional wine, you’re telling a story in every glass – and diners will remember it.

Supporting Local Builds Relationships (and Reputation)

By stocking locally-made beverages, you:

Support independent producers who are passionate about their craft

Build community goodwill

Create opportunities for co-marketing and events, such as:

Meet-the-maker nights

Local drink and food pairing menus

Seasonal tasting boards

It shows your establishment is rooted in its community, not just operating in it.

Sustainability Sells

Sourcing locally cuts down on transport emissions, plastic waste, and complex logistics. It also aligns with the growing demand for eco-conscious dining and drinking.

Promoting your use of local products is a selling point, especially with younger, environmentally-aware customers.

Tips for Sourcing Local Beverages

Visit local farmers’ markets and food festivals – a great way to discover up-and-coming producers.

Network with your local chamber of commerce or tourism board – they often have directories of artisan producers.

Contact nearby microbreweries, vineyards, or cideries directly – many are happy to offer samples and tailored supply agreements.

Work together on co-branded promotions – for example, "Friday Fish & Fizz" with a sparkling English wine.

The Business Benefits

Higher margins on small-batch products

Potential for exclusive rights to serve or stock certain lines

Differentiation in a competitive hospitality market

A richer, more authentic brand story to tell on your menus and socials

Start with These UK-Based Producers

Here are just a few examples of local suppliers you could reach out to (based on region):

South West: Sandford Orchards (Devon), Camel Valley Vineyard (Cornwall), St Austell Brewery

North: Wold Top Brewery (Yorkshire), Three Brothers Cider (Durham), Ryedale Vineyards

Midlands: Church Farm Brewery (Warwickshire), Halfpenny Green Wine Estate

London & South East: Chapel Down (Kent), Big Drop Brewing (non-alcoholic craft beer), Nightingale Cider (Kent)

Wales: Gwynt y Ddraig Cider, Tiny Rebel Brewery

Scotland: Thistly Cross Cider, Eden Mill Brewery & Distillery, Cairn o’ Mohr Wines

Northern Ireland: Tempted Cider, Whitewater Brewery

Final Thoughts

Stocking local drinks is about more than just ticking a “support local” box. It adds flavour – literally and figuratively – to your offering, strengthens your brand, and can drive footfall from both locals and tourists alike.

So raise a glass to your region – and start your local sourcing journey today.

Three Reasons to Visit Cornwall's Firebrand Brewing Co: Beer, Events & Gifts

Firebrand Brewing Co is based just off the A30 in Launceston, Cornwall, where it brews, serves and sells its alcoholic and non-alcoholic beers. Here are 3 reasons why you should visit them this summer.

1: It's The Best Place to Try Firebrand's New and Small Batch Beers

Firebrand's taproom is a dynamic community space where craft beer meets culture. Open from Wednesday to Saturday, the taproom offers a rotating selection of their freshest, limited-batch beers, brewed on-site. With ten taps pouring everything from hazy IPAs to crisp lagers, there's always something new to enjoy, alongside all your Firebrand favourites. 

Some of their small-batch beers don't get the opportunity to make it out of the brewery so this is the best place to be if you want to try all their latest brews. Just outside, a variety of food trucks serve up delicious street food that pairs perfectly with their pints. Offerings range from wood-fired sourdough pizzas to Middle Eastern flatbreads, ensuring there's something to satisfy every palate. 

2: They Host Some of The Most Entertaining Free Events in Cornwall

The taproom is a hub for live music and community gatherings, hosting regular music events such as Open Mic Nights and Songwriters' Nights, which provide a platform for emerging talent, and Firejam, a lively jam night fostering spontaneous musical collaborations. 

For those who prefer a cerebral challenge, they host regular fun nights of Pop Bingo and their charity Beer & Brains Quiz. Most of their events are free entry with the exception of the Beer & Brains Quiz (£2.00pp) where half the proceeds go to charity and the other half to the winner.

3: It's The Perfect Place to Stock Up on Beer & Gifts

For those based in the area, popping into an event or just passing through en route to a Cornish holiday, their Beer Shop is the perfect place to stock up on Firebrand Beer and merchandise. The shop is open Monday to Saturday and stocks all the core Firebrand brews as well as all the latest small-batch beers, fresh out of the brewery. 

Visitors can fill up on their fantastic range of authentic alcoholic and non-alcoholic Cornish beers and pick up some gifts too. The brewery is just behind the renowned Philip Warren Butchers, making it the perfect drink and BBQ stop. 

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. 

Its highly acclaimed beers include Shorebreak Alcohol Free Hazy Pale, Little Wave Alcohol-Free Lager, Summerleaze Hazy Pale, Helles Beach Lager and West Coast, a session IPA. For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. 

Hampshire and Surrey Hills Men’s Choir is running a “Taster Evening” at Hogs Back Brewery on 16th April

The acclaimed Hampshire and Surrey Hills Men’s Choir has announced a “Taster Evening” to be run at Hogs Back Brewery on Wednesday 16th April at 6:30 p.m. to encourage men into singing in a choir.

Following a very successful similar event focused around Camberley in 2024, and which led to 15 new members permanently joining, the choir is now inviting men from Farnham and surrounding areas to come along to a fun evening at the iconic home of local Surrey beers – the Hogs Back Brewery at Tongham which is near to Farnham. 

The choir is seeking both experienced singers and those who haven’t even sung since schooldays to have a go. 

There's no audition to join in, no need to be able to read music and everyone will enjoy a free drink, a snack and a short singing session guided by the choir’s exceptional Music Director, Philip Viveash-Brainch. 

There is no charge for taking part, but pre-booking is requested for catering numbers – at https://www.trybooking.com/uk/ECIV.

Announcing the event, Peter Viveash, the Chairman of Hampshire and Surrey Hills Men’s Choir, said “We are very passionate about spreading the word to men about both the physical and mental health benefits of singing in a choir.” 

He went on to say: “No one should be be nervous about trying us out – we have a great deal of fun while being expertly tutored and supported by our MD”.

https://www.hampshireandsurreyhillsmenschoir.org.uk

Easy and Affordable Ways to Promote Your Food Business

We understand that times are tough for food businesses. 

Whether you're running a café, restaurant, food van, or catering service, keeping customers engaged and attracting new ones can be challenging—especially when marketing budgets are tight. 

The good news is that there are plenty of easy, cheap, or even free ways to promote your food business effectively. 

Here are some strategies to help you boost visibility and sales without breaking the bank.

1. Leverage Social Media (Free)

Social media is one of the most powerful and cost-effective tools for promoting your food business.

Post high-quality photos of your dishes to entice customers.

Use Instagram Stories, Facebook Reels, and TikTok to showcase behind-the-scenes content, daily specials, or customer testimonials.

Engage with your audience by responding to comments and messages promptly.

Run interactive polls, Q&A sessions, or giveaways to keep your followers engaged.

2. Encourage User-Generated Content (Free)

Your customers can be your best marketers. Encourage them to share their dining experiences on social media by:

Creating a unique hashtag for your business.

Running a contest where customers share their meals for a chance to win a free dish or discount.

Featuring user-generated content on your social media pages to build a sense of community.

3. Optimise Your Google Business Profile (Free)

Having an up-to-date Google Business Profile can increase your visibility in local searches. Ensure that:

Your address, contact details, and opening hours are correct.

You upload high-quality photos of your food and premises.

You encourage happy customers to leave positive reviews.

You respond to reviews to show engagement and appreciation.

4. Partner with Local Businesses (Free or Low Cost)

Collaboration is a great way to expand your reach. Consider:

Partnering with local coffee shops, bakeries, local breweries, or markets for cross-promotions.

Offering exclusive discounts to employees of nearby businesses.

Featuring local suppliers or artisans on your menu to create mutual support.

5. Offer Discounts and Loyalty Rewards (Low Cost)

Everyone loves a good deal! Implementing a simple loyalty programme can encourage repeat customers.

Provide a stamp card where customers earn a free item after a set number of purchases.

Offer a small discount for referrals or first-time visitors.

Run limited-time promotions to create a sense of urgency.

6. Engage with Local Media and Bloggers (Free or Low Cost)

Local food bloggers and journalists are always looking for new places to review.

Reach out to them with a friendly email introducing your business.

Invite them for a complimentary meal/drink in exchange for an honest review.

Offer to collaborate on a giveaway to increase exposure.

7. Host Small Events or Tasting Sessions (Low Cost)

Hosting an event doesn’t have to be expensive.

Organise a tasting session for new menu items.

Host a cooking demo or workshop.

Collaborate with local musicians or artists for a themed evening.

8. Make the Most of Email Marketing (Free or Low Cost)

Email marketing remains a powerful tool for customer retention.

Collect emails from customers through your website or in-store.

Send a monthly newsletter with updates, promotions, and special offers.

Personalise emails with customer names and tailored recommendations.

9. Get Listed on Food Delivery Apps and Directories (Varied Cost)

If you offer takeaway or delivery, make sure you're visible on food apps and directories like:

Just Eat, Deliveroo, or Uber Eats (if applicable to your area).

Local online food directories or community pages.

Your own website with an easy-to-use online ordering system.

10. Engage with Your Community (Free or Low Cost)

Building relationships with your local community can generate loyal customers.

Participate in local markets, fairs, food fairs, or charity events.

Sponsor a small community event or sports team.

Offer a “pay-it-forward” scheme where customers can donate a meal to someone in need.

Final Thoughts

Promoting your food business doesn’t have to be expensive. By using these simple and affordable strategies, you can increase visibility, attract new customers, and keep existing ones engaged. The key is consistency—stay active, be creative, and always provide great food and service.

Of course, That's Food and Drink will help promote your business for free. Please get in touch if we can help.

Which of these strategies will you try first? Let us know in the comments or share your own tips for food business success!

Cornish Firebrand Brewing Co. Unveils Finisher Beers for Arc of Attrition

Firebrand Brewing Co.is delighted to unveil two finisher beers that it has created for the Arc of Attrition by UTMB event being held in Cornwall at the end of January. 

Everyone who finishes the 100, 50 or 25 mile race will find a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.

Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “Running has been a transformative journey for me. I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion. 

Taking on the Arc 100 last year was an unforgettable experience and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can't wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer."

Firebrand's special edition Arc beers include an alcohol-free lager that is gluten free, vegan friendly and only 35 calories per can. It is joined by a pale ale created from Apollo and Mosaic hops which has a sweet, malty base and smooth, clean bitterness. 

The Arc 100, Arc 50 and Arc 25 are point-to-point challenging coastal races along the stunning and dramatic South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall's finest coastal paths in tough and challenging winter conditions. Born in 2015, the Arc of Attrition has grown from a single 100 mile race with 54 local competitors to a race that now attracts the best trail runners across the globe.

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. For further information on Arc of Attrition visit Arc of Attrition by UTMB.

Why Now Is the Perfect Time for Brewers to Experiment: Defying Tradition in the Beer World

The world of beer is undergoing a significant transformation. From small craft breweries to larger, more established brands, the time has come for brewers to break free from tradition and start experimenting with bold, new ideas. 

In a market where consumers are increasingly seeking out unique flavours and unconventional styles, sticking to the old, established order is no longer enough to capture attention or stand out in the crowd.

Whether you’re a small independent brewer or part of a larger brewing company, embracing innovation and experimentation can open up exciting opportunities to attract new audiences, push creative boundaries, and redefine what beer can be. 

Here’s why now is the perfect moment to make experimental beers that defy the old rules of brewing.

Changing Consumer Tastes

Beer drinkers today are more adventurous than ever before. No longer content with simply choosing between lagers and ales, they are on the lookout for distinctive, memorable experiences. Consumers are willing to explore unconventional ingredients, experimental brewing methods, and fusion styles that blend flavours from different parts of the world. The success of sour beers, barrel-aged brews, and hybrid styles like milkshake IPAs are clear indicators of this trend.

This shift towards curiosity and open-mindedness has created an ideal environment for brewers to experiment. Whether it’s adding unexpected ingredients like spices, fruits, or even coffee, or trying new fermentation techniques, there’s now an appetite for beers that push boundaries. Consumers are eager to taste something new, and brewers who take risks are more likely to capture their imagination.

The Craft Beer Movement: A Hotbed of Innovation

The craft beer movement, which has exploded in popularity over the last decade, has paved the way for experimental brewing to thrive. Small, independent brewers have been at the forefront of innovation, creating beers that challenge traditional styles and expectations. These brewers have proved that there’s room in the market for creativity, turning once-niche styles like hazy IPAs and barrel-aged stouts into mainstream sensations.

Larger breweries, once more risk-averse, are now realising the importance of keeping up with the craft beer revolution. To stay relevant in this evolving market, even established brands are beginning to experiment with small-batch releases, seasonal brews, and collaborations with craft brewers. The walls between “craft” and “mainstream” are crumbling, and innovation is being embraced across the board.

Breaking Free from Tradition

For centuries, beer styles have followed fairly rigid guidelines. A stout should taste like a stout, a lager like a lager, and so on. However, these boundaries are increasingly being blurred as brewers combine different brewing traditions and experiment with unconventional approaches.

Now is the time to move beyond the idea that beer needs to fit neatly into predefined categories. Brewers can mix elements of different styles or borrow techniques from other sectors, like winemaking or distilling, to create new, hybrid beers. For example, the trend of "pastry stouts" has brought dessert-like flavours to traditionally strong, dark beers, while "brut IPAs" take inspiration from Champagne to deliver a dry, crisp finish in a beer.

By breaking free from these traditions, brewers can redefine what beer is and open up a world of new possibilities.

Pushing Sustainability Through Innovation

In addition to consumer demand for exciting flavours, there’s also a growing awareness around sustainability. Experimentation in brewing is not just about taste—it’s also about finding more sustainable and ethical ways to produce beer. Brewers are increasingly looking for ways to reduce their environmental impact, whether through sourcing local ingredients, reducing water usage, or finding creative ways to repurpose waste materials.

By experimenting with alternative ingredients or sustainable practices, brewers can appeal to a more eco-conscious audience. Whether it’s using surplus bread to brew beer or experimenting with ancient grains that require less water, these innovations can set brewers apart while making a positive environmental impact.

Collaborations: The Power of Creative Synergy

One of the most exciting developments in modern brewing is the rise of collaborations between brewers, both large and small. When brewers come together to create experimental beers, they can combine their expertise and push each other to think outside the box. These collaborative brews often result in beers that are more daring, inventive, and complex than what either brewer might create alone.

Collaborations also create a buzz in the beer community, attracting attention and drawing in drinkers who are eager to try the results of two (or more) brewing minds coming together. They also provide an opportunity for smaller brewers to work with larger brands, reaching new audiences while maintaining their independent identity.

Embracing Experimentation: What’s Next?

For brewers, the possibilities of experimentation are nearly endless. Here are just a few areas where brewers are already pushing the boundaries—and where future innovation is likely to continue:

Unconventional Ingredients: From tropical fruits to spices, chilli peppers, or even seaweed, brewers are exploring new flavours and creating beers that challenge the traditional palate.

Barrel-Aged and Wood-Influenced Beers: Ageing beer in barrels traditionally used for spirits like whisky or rum creates rich, complex flavours. Brewers are also experimenting with different types of wood to impart unique tastes into their brews.

Wild Fermentation: While traditionally seen as risky or unpredictable, wild fermentation is becoming more popular as brewers embrace the complexity it can bring. The use of wild yeasts, like Brettanomyces, can create beers with funky, sour, or fruity characteristics.

Alcohol-Free Innovation: With the rise in demand for low and alcohol-free options, brewers are experimenting with how to produce beers that retain full flavour without the alcohol. These beers are no longer afterthoughts but are being crafted with the same creativity and care as their higher-ABV counterparts.

Conclusion

For both small craft brewers and larger, established breweries, now is the time to embrace experimentation. Consumer tastes have evolved, with more people seeking out exciting, unconventional beers that break away from the old, established order. The craft beer revolution has opened up opportunities for innovation, and the market is ripe for brewers who are willing to take risks.

By experimenting with new ingredients, brewing techniques, and sustainable practices, brewers can not only satisfy the growing demand for unique and adventurous beers but also redefine what beer can be. Whether you’re a small independent brewer or part of a larger brand, now is the perfect moment to break free from tradition and start creating the next wave of experimental beers that will captivate drinkers for years to come.

Institute of Brewing & Distilling launches the Beer Sensory Analysis course

The Institute of Brewing & Distilling (IBD), the most widely recognised learning provider of technical education in the brewing industry in the world, has launched a brand new self-assessed and on demand technical course, Beer Sensory Analysis.

This new short course, which reinforces the IBD continuing professional development offering, is aimed at all brewers and quality professionals who want to improve beer quality through sensory and flavour and run effective sensory panels. The course would also benefit serious home brewers.

What does The Beer Sensory Analysis course provide? The knowledge and tools required to understand and control beer flavour. It will enable learners to run a range of sensory tests, assess the results and ultimately to improve their brewing process and also their beer. All displayed in an engaging, interactive and multimedia format.

This course has been developed in collaboration with leading sensory scientists and brewing professionals.

It provides the same technical excellence found in all IBD qualifications, with the benefit of not needing to sit a formal exam.

The Beer Sensory Analysis course includes a downloadable and useful PDF with technical information such as:

The basis of beer flavour

The descriptors and thresholds of over 100 key flavour compounds

The beer flavour terminology system and flavour wheel

How to recruit, screen and train an effective sensory panel

Tasting room design for breweries of all sizes

Tasting forms for more than 10 sensory tests

The statistical tables, equations and calculations to interpret test results

The course features text, videos, animations, quizzes, and games to help enhance your learning. At the end of the course, learners will receive a Certificate of Completion.

Stuart Howe, IBD Technical Development Manager, explains: “Whatever the size of your brewery, this course should help you to better understand beer flavour and to get the best value from your sensory endeavours. It may also save you spending money on the services of companies who offer sensory management systems and training. We're confident that not only will you enjoy the course, it'll also benefit your career, your brewery, your beer, your consumers and also your sales volumes!”

Tom Shelston, IBD Chief Executive Officer, points out: “This is the fourth short course that we've launched over the past year, showing the IBD commitment to continuous professional development. We're reinforcing our learning offering with these on demand courses to provide dynamic, flexible and cost effective ways to educate professionals in our industry”.

https://www.ibd.org.uk/courses/beer-sensory-analysis-course

Yorkshire Pudding Beer back at Aldi following huge success

Malton Brewery was one of seven suppliers to be awarded a massive, life changing contract in Channel 4’s hit show Aldi’s Next Big Thing.

Back on shelves nationwide from 25th May, it was the supermarket’s fastest selling product of the entire series.

Aldi is bringing back Malton Brewery’s Yorkshire Pudding Beer (£1.75, 500ml) following its sell out success last year.  

The delicious ale, made with real Yorkshire Puddings, hit the headlines following its big win in Channel 4’s ‘Aldi’s Next Big Thing’ a six-part series which gave small businesses a chance to be listed on Aldi’s shelves nationwide.  

Father and son duo Harry and Howard Kinder wowed Julie Ashfield, MD of Buying at Aldi, with their intriguing creation, which was described as ‘deliciously creamy’.  

A solid favourite with Aldi shoppers, it virtually sold out within the first week.

Promising to be a popular choice once again as it hits shelves from 25th May, (that's two days time!) the beer is made in the foothills of North Yorkshire with real Yorkshire puddings, to give its creamy, light quality that is both soft and delicious on the palate. 

Julie Ashfield, says: “The innovation behind Malton Brewery’s Yorkshire Pudding Beer is really outstanding. Our shoppers absolutely loved its unique taste, so it’s only right that we have returned it to our stores.” 

Howard Kinder, of Malton Brewery and creator of the Yorkshire Pudding Beer says: “Appearing on the show was absolutely life changing for us. Not only did we land our biggest contract ever, supplying one of the nation’s favourite supermarkets, but orders also went through the roof. It catapulted us into a whole new chapter.” 

The launch comes as Channel 4 confirms a second series of Aldi’s Next Big Thing.   

The supermarket is calling on suppliers of all shapes and sizes to get involved. Applications can be made via https://www.aldi.co.uk/next-big-thing. Entries close on 12th June.   

Malton Brewery’s Yorkshire Pudding Beer will be available in stores nationwide and via Click & Collect from 25th May, while stocks last. 

www.aldi.co.uk

King of Beers? The crown belongs to W J King, Brewers!

W. J. King area proud traditional brewer based in Horsham, West Sussex.

Although they declare themselves to be a new style micro brewery, they are clearly more akin to the master brewers of yesterday, when each town of note -and with a good supply of water- had at least two or three breweries, each producing some extremely fine beers all under the watchful eye of the master brewer.

And this is what drinkers will get this Christmas and New Year should they be fortunate enough to find themselves drinking beers brewed by W J King.

Because W J King are proper, traditional brewers of finely crafted ales who do not compromise on brewing technique or on the fine ingredients that they use.

Their IPA, for example, is a fine example of this style of beer. Although it is heavily hopped, this is not over done so the high hop content is well balanced and there is a wonderful fruity tang that supports the hoppy bitterness.

There Market Porter is another fine beer. My wife -an expert on Porter style beers- has declared this the finest Porter she has drunk in many a year!

It is darkly roasted, and yes, one can imagine Victorian market porters using this to slake their considerable thirst before heading back, satisfied, for several hours more hard work. And then, after work, imbibing some more of it before making their way home.

These are only two beers from their extensive range of CAMRA recognised and bottle conditioned beers. To find out more and where to buy them visit www.kingbeer.co.uk

You must get a selection in for Christmas and the New Year.

Box Brewery should be on your Christmas list!

If you are buying beers for yourself or a family member or a friend for this Christmas and Nee Year period,. then you simply must make certain that beers from the Box Brewery are on your list.

They are one of the leading independent brewers in the South of England, proudly sited in Wiltshire.

One of their fine ales is called Funnel Blower and, as my wife is a fanatic for the history of Victorian engineering. this one really caught her attention.

It is a finely hand crafted real ale and named for an incident that struck the Isambard Kingdom Brunel ship the Great Eastern, when, two days after her sea trials commenced, the ship suffered a gigantic explosion which blew off one of her five funnels.

What of the beer? The only thing this is liable to blow is your taste buds! It isa serious ale and not to be taken lightly, coming in with an ABV of 4.5%. The other thing that took my wife's fancy about this beer -and mine, too! is that this is a dark brown coloured Porter beer.

It has a good Porter aroma, you just know that there are some well-roasted barley and malts in there! You can taste the bitterness of the roasted notes, but that's well-balanced by a nice sweetness that pervades this fine ale.

It will cost you a very reasonable £2.35 a bottle and for stockist lists please visit www.boxsteambrewery.com or call them on 01225 858383.

Of course, this is not the only beer they brew. Please ask them for details and do mention That's Food and Drink and That's Christmas when you contact them!