Crave End a Successful 2023 With the Launch of Bisco's; a Free-from Twist on the Dunkable Cookie Sandwich Biscuit

CRAVE, the renowned pioneers of free-from snacking, proudly introduces its latest masterpiece; Bisco's, a golden biscuit sandwich with a vanilla cream filling and sprinkles. This launch marks the latest new product development in CRAVE's free-from range, launching into Sainsbury's from 31st December 2023.  

Following Sainsbury's announcement of a new format that combines frozen, ambient, and chilled free-from products all in one aisle, CRAVE is set to launch a range of new products into Sainsbury's this year to help bolster the options for their free-from customers.   

Bisco's is the first new product in a new series of NPD for 2024, launching into Sainsburys from 31st December 2023. 

PRODUCT: Bisco's 

DESCRIPTION: Golden sandwich biscuits filled with a vanilla cream and sprinkle centre 

PRICE: RRP £3.50 

PACK SIZE: 130g 

RETAILER: Available from Sainsbury's from 31st December 2023  

Continuing to battle against and challenge the status quo, CRAVE came under scrutiny earlier in the year for some of their products getting rather close to the branding of other big multinational brands. 

On the launch of Bisco's Rob Brice said, “In the office, we had lots of fun coming up with a name for our first biscuit product, we toyed with 'Noreo', but after our accountant advised us, we don't have budget for another lawsuit this year, we settled on Bisco's! 

"We really like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously Bisco's are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing)!” 

Rob, who is an expert in food development, founded CRAVE in 2020. Following on from his appearance on the TV Show Aldi's Next Big Thing in 2022 with his free-from maize snacks, CRAVE has gone on to secure listings with major retailers such as Asda, Morrisons, Ocado and more recently, Sainsbury's. 

Standing up for inclusivity, CRAVE's products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO. 

Want to join the CRAVE revolution and become a stockist? Please email hello@cravenomore.co.uk 

https://cravefreefrom.co.uk

Get The Festivities Started With Byron Bay Cookies

The new Limited Edition Byron Bay Cookie has been developed to marry the classic flavours of indulgent dark European chocolate with the citrus punch of orange zest providing the perfect cookie treat for winter shoppers.

Each cookie is packed with over 30% premium European dark chocolate chunks and a hint of orange zest, to give a deliciously festive flavour that is sure to follow in the foot-steps of previous seasonal Limited Edition Byron Bay Cookies and be a big seller this winter.

"It has taken months of development to get a cookie that delivers the perfect winter taste as well as being on course with under-lying consumer food trends," commented Paul Maxwell, European Marketing Manager for Byron Bay Cookie Company.

"With extensive taste testing we are confident that we have the perfect winter accompaniment for any tea, coffee or hot chocolate. With the success of previous Limited Edition cookies such as Strawberries & Clotted Cream, Plum Pudding and White Chocolate Chunk and Cranberry we are confident that the Dark Chocolate Orange Cookie will be well received."

Since its launch in Australia during the mid 1990's, Byron Bay Cookie Company has become synonymous with impeccable quality, resulting in numerous awards from all over the globe. In 2008, to allay concerns over food miles, production of the world famous Australian cookie brand started in the UK. These UK-baked Byron Bay Cookies use locally sourced ingredients, free range eggs and premium European chocolate. They are fully approved by the Vegetarian Society and the gluten free range is certified by Coeliac UK. The UK baked product has already won the Vegetarian Societies Award for 'Best Approved Snack Product 2009' for the Triple Choc Fudge Cookie and nominated for the same category in 2010 for the 'Dotty' Cookie.

The new Byron Bay Limited Edition Dark Chocolate Orange Cookie is available from Cafes and Coffee Shops nation-wide. For more information about the full range of Byron Bay Cookies (including the new Limited Edition Dark Choc Orange Cookie) please visit www.byronbaycookies.co.uk