The Art of Sushi Rolling: Create Your Own Masterpieces at Home

Sushi, with its delicate flavours and intricate presentations, has captured the hearts and palates of people worldwide outside its native Japan.

Beyond its culinary appeal, sushi is also an art form, requiring precision, creativity, and a deep understanding of balance. 

While dining at a sushi restaurant is an experience in itself, there's something uniquely satisfying about crafting your own sushi masterpieces at home. 

In this blog post, we'll explore the art of sushi rolling, offering tips, techniques, and inspiration to help you elevate your homemade sushi game.

Understanding the Basics:

Before diving into the world of sushi rolling, it's essential to understand the fundamental components of this iconic dish. Sushi typically consists of vinegared rice (sushi rice) combined with a variety of ingredients such as raw fish (sashimi), vegetables, and sometimes even fruits, all wrapped in seaweed (nori). The key to great sushi lies in the quality of ingredients, the texture of the rice, and the skillful assembly of each roll.

Tools of the Trade:

To create sushi at home, you'll need a few essential tools. These include a bamboo sushi mat (makisu) for rolling, a sharp knife for slicing, and a rice paddle for handling the sushi rice. Additionally, having high-quality nori sheets, fresh fish or other fillings, sushi rice, rice vinegar, and soy sauce on hand will ensure that your homemade sushi tastes as delicious as it looks.

Perfecting the Rice:

Sushi rice is the foundation of any good sushi roll, and mastering its preparation is crucial. Start by rinsing the rice thoroughly to remove any excess starch, then cook it according to the cooking instructions. Once cooked, gently fold in seasoned rice vinegar to give the rice its signature tangy flavour. Be sure to let the rice cool to room temperature before using it in your sushi rolls to prevent it from becoming too sticky or too mushy.

Getting Creative:

One of the joys of making sushi at home is the freedom to experiment with different flavour combinations and presentations. While traditional sushi rolls often feature ingredients such as salmon, tuna, cucumber, and avocado, don't be afraid to think outside the box. Consider incorporating unique ingredients like mango, spicy mayo, tempura shrimp, or even unconventional proteins such as cooked chicken, beef or tofu. The possibilities are endless, so why not allow your creativity to run wild?

Mastering the Roll:

Rolling sushi may seem a daunting task at first, but with a bit of practice, you'll soon get the hang of it. Start by placing a sheet of nori on your bamboo mat, then spread a thin layer of sushi rice evenly over the nori, leaving a small border along the edges. 

Next, add your desired fillings in a neat row along the bottom edge of the nori. Using the bamboo mat to help guide you, roll the sushi tightly away from you, applying gentle pressure to ensure a snug seal. Once rolled, use a sharp knife to slice the roll into bite-sized pieces, wiping the blade clean between cuts for a clean presentation.

Presentation is the Key:

They say we eat with our eyes first, and this couldn't be truer when it comes to sushi. Take the time to arrange your sushi rolls on a beautiful platter, garnishing them with sesame seeds, thinly sliced vegetables, or drizzles of sauces for an added touch of elegance. Not only will your sushi look visually stunning, but it will also enhance the overall dining experience, too.

Creating sushi at home is not just about preparing a meal; it's about embracing a centuries-old tradition and expressing your culinary creativity. By mastering the art of sushi rolling, you'll not only impress your friends and family but also gain a deeper appreciation for the craftsmanship behind this beloved dish. 

So, don your apron, sharpen your knives, and get ready to roll your way to sushi perfection. Happy rolling!

(Image courtesy of Bernadette Wurzinger from Pixabay)

Waitrose and Saatchi & Saatchi launch "Food to Feel Good About" campaign

Waitrose and the Saatchi & Saatchi advertising agency have kick start their new relationship with the launch of a marketing campaign for the new Waitrose Japanese Menyū range. 

The campaign which launches today, Wednesday 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on the Waitrose brand promise of ‘Food to Feel Good About’, and puts their high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of their customers and their busy lives. 

One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’. 

The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints and thus will be delivering impact and cut-through with their audiences. 

Nathan Ansell, Waitrose Customer Director, said: “Our new Japan Menyū range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi?"

HE went on to say: "Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the London tube, a digital screen or through the ads they hear on the radio. 

“Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan Menyū range is most definitely something our customers can feel really ‘good’ about. From a midweek meal, to a Friday night dinner on the sofa, our customers certainly won’t be disappointed with any of the new dishes in the range.”

Franki Goodwin, Chief Creative Officer with Saatchi & Saatchi, said:  “It was so exciting to get our hands on this amazing range and bring the food photography to life. It’s the start of a lot of GOOD we’re going to be doing over the coming months.”

The Waitrose Japan Menyū range launched on 20th September,  and the Chicken Karaage, Tempura Prawns and Chicken Katsu Curry & Rice are already top picks among their customers. 

The new Japanese-inspired own-brand range compliments the Japanese ingredients within their own Cooks’ Ingredients range, which includes Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar. 

A spokesperson for Waitrose said: "We pride ourselves on our animal welfare standards and our Japan Menyū range is no exception. All our fresh pork is outdoor-bred and comes from British farmers that we know and trust; our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. All our beef is British with our cattle getting around 30% more space than the standard set by food standards regulator Red Tractor, and all of our fish is responsibly sourced."

https://www.waitrose.com.

Clearspring Launches Limited Edition 30th Anniversary Organic Okumidori Matcha

The leading authentic Japanese and organic fine food specialist Clearspring is launching an exclusive limited-edition Matcha to celebrate the brand's 30th anniversary: Clearspring Organic Japanese Okumidori Matcha - Ceremonial Grade. 

The special, limited-edition Organic Okumidori Matcha has been specially selected by Clearspring's tea master Nagata-san. Okumidori, meaning 'deepest green', is a superior, artisanal matcha from Wazuka, in Uji, Kyoto, a place steeped in eight centuries of matcha history. Of all the tea fields in Japan, less than 5% are dedicated to growing Okumidori Matcha, which makes it so absolutely valuable.

The tea leaves used have been shade-grown for 20 days before being harvested which increases chlorophyll levels which gives the matcha its vibrant green colour and its utterly unique flavour. 

Only the freshest and youngest tea leaves have been selected from this year's first harvest. Once picked, the leaves are stone-ground to create a fine, bright green powder which has a naturally smooth taste, whilst also delivering a rich umami flavour.

Clearspring's limited-edition Okumidori Matcha is sustainably grown and produced to the highest of  organic standards, whilst working with nature and encouraging biodiversity. This allows the tea leaves to develop a full, rounded and natural flavour and offer all the benefits of organic green tea.

The limited-edition launch, which is a first for Clearspring, offers Clearspring's supporters and Matcha connoisseurs the wonderful opportunity to enjoy the taste of a unique, ceremonial grade Organic Okumidori Matcha and mark 30 years of Clearspring. 

The brand will be donating £1 from the sale of each pack of its Limited-Edition Matcha to long-term charity partner and community cookery school Made in Hackney.

Says Maria Dawson, who is the MD Clearspring: “We've been working with our tea master Nagata-san for the past three decades and we're absolutely delighted to be launching this Limited Edition Organic Japanese Okumidori Matcha together. We wanted to offer something extra special for our 30th anniversary, and this Matcha delivers on taste, quality, uniqueness and sustainability."

She went on to explain: “This limited edition, Okumidori Matcha is best enjoyed when made to a traditional matcha recipe, simply with warm water, to fully enjoy the delicate flavour nuances it offers. We'd love to invite you to join us in celebrating 30 years of Clearspring with this Limited Edition Matcha”

Clearspring Limited Edition Matcha is available to purchase from selected independent stores from September, plus also online at www.clearspring.co.uk.

We at That's Food and Drink believe this will make an excellent Christmas present for the Matcha and tea lovers in your life.

Waitrose to launch new own-brand range - Japan Menyū

The 20th September will mark the exciting launch of a new Waitrose own-brand range, Japan Menyū, which is an innovative, delicious and high quality range which brings great Japanese-inspired food to your plates.

Their new own-brand range will include new products which will span across ready meals, centrepieces, sides and snacks, and offers customers familiar flavours and dishes for all eating occasions.

Japanese cuisine is a growing trend, growing +15% compared to last year on social discussions (Tastewise), with Google searches also growing rapidly compared to previous months. 

Waitrose have also seen a significant growth in traffic on waitrose.com to their  dedicated Japanese recipes page and searches on their website for ‘tempura prawns’, ‘tonkatsu’, ‘soba noodles’ and ‘matcha’ are all up 113%, 75%, 69% and 37% respectively, compared to last year, showing the growing demand for Japanese foods and flavours amongst our customers.  

Said Charlotte Di Cello, who is Waitrose's Commercial Director: “I’m particularly excited about our new Japan Menyū range, having enjoyed so much of it growing up, because my mum is Japanese.  

"So much care and consideration has gone into each dish to ensure we’re offering the very best Japanese-inspired selection. We’ve seen significant growth in customer demand for Japanese foods, so to be launching this delicious and high quality curated range that can be enjoyed by anyone in the comfort of their own home is hugely exciting for all of us at Waitrose.”

Their range, which will be available in their shops, online, Uber Eats and on Deliveroo, offers their customers convenience while still allowing them to create the restaurant experience in their own homes. 

With versatility across all of the dishes, customers will be able to pair different centrepieces and meal bases to suit all taste buds. 

While the Japan Menyū range has exclusively been created by their team of chefs and product developers, Waitrose also consulted with Yuki Gomi and the Asian Leadership Collective to ensure they considered cultural traditions in the development of their range and designs and included the most incredible dishes for their customers. 

Yuki Gomi,  who is a Japanese chef, food writer & cookery teacher, said: “It’s been such a great pleasure to collaborate with the Waitrose team on their new Japanese range. 

"From the name of the range to the delicious selection of dishes that have been developed, so much care and consideration has been taken to deliver an amazing range that I know their customers will love.”

Zoe Simons, who is the Waitrose Senior Development Chef, said: “Our team had an absolutely brilliant time building our Japan Menyū range. 

"We’ve taken familiar flavours twe know our customers will love and created them into a range of brilliant products, including 13 vegetarian dishes, 10 of which are suitable for vegans. From the trends our team has seen and the data that’s been gathered, we know our customers are looking to expand their dining options even further and already enjoy delicious Japanese food." 

Zoe wen t on to say: “Whether customers are looking for a convenient Friday night dinner that’s already prepared or some extra additions to complement their own cookery creations, our Japan Menyū range has something for all eating occasions.”

A spokesman said: "Waitrose already sells over 200 Japanese products, including brands like as Itsu, Wagamama, Kikkoman and Taiko Sushi, plus the 124 Sushi Daily kiosks we have available across our shops. 

"We also offer Japanese ingredients within our own Cooks’ Ingredients range, including the Yuzu Juice, Shichimi Togarashi and Japanese Rice Vinegar  - our new Japan Menyū complements our existing offering perfectly. 

"To allow customers to create the full Japanese experience at home, we will also be launching Reusable Bamboo Chopsticks, as well as a selection of John Lewis cookware that make the perfect serving dishes for the Waitrose Japan Menyū range.

"Also, as part of the range we will be launching three new No.1 Bonsai plants within our horticulture range, as well as a first to market Ikebana flower bouquet. Ikebana is the art of Japanese flower arranging, a symbol of refinement - with minimalist and precise arrangement, Ikebana is an ancient Japanese tradition of artisan floristry."

Highlights from the range:-

Centrepieces

Waitrose Japan Menyū Pork Tonkatsu 350g £6.00

Tender pork with a crumb coating, ready to shallow fry and serve with rice. Fruity, tangy, and truly tasty. Their fresh pork is always British and always outdoor bred or free-range.

Waitrose Japan Menyū Slow Cooked Chili Miso Beef 318g £7.50

Their meltingly tender beef has been slow cooked for 10 hours to allow the chilli miso flavours to infuse. Warming, with a hint of spice, it’s best served with stir fried rice. All of our beef is British. 

Waitrose Japan Menyū Miso Cod 274g £6.50 (MSC certified)

Delicately umami and slightly sweet, our miso cod goes perfectly with rice and stir fried veg to make a satisfying main. 

Waitrose Japan Menyū Slow Cooked Chilli Jackfruit (V) 314g £6.00

A texture and taste sensation. Their slow cooked jackfruit is delicious stirred through rice, or stuffed into steamed buns, and it comes with a Japanese inspired barbecue sauce for a rich flavour. 

Waitrose Japan Menyū 6 Teriyaki Pork Belly Slices 380g £6.00

Six melt-in-the-mouth pork belly slices with a teriyaki glaze. Savoury-sweet, they make a great topping for ramen, or stuffed into our new steamed buns alongside the new slaw.

Their pork comes from British outdoor bred pigs, housed in straw bedded airy barns. Their fresh pork is always British and always outdoor bred or free-range.

Ready Meals 

Waitrose Japan Menyū Chicken Katsu Curry 350g £5.00

The ultimate comfort food: crispy breaded chicken with steamed rice and a mild curry sauce. All their chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. 

Waitrose Japan Menyū Sweet Potato Katsu Curry (Veg/V) 390g £5.00

A vegan take on the familiar favourite. Breaded sweet potato, served with steamed rice and a mild katsu curry sauce.

Waitrose Japan Menyū Miso Aubergine Rice Bowl (Veg/V) 350g £5.50

Cooked sushi rice, miso roasted aubergine pieces, pickled vegetables and spring greens in a miso, black bean sauce with leek, garlic and ginger.

Sides & Snacks

Waitrose Japan Menyū Chicken Karaage 150g £3.60

Crispy fried chicken thigh, seasoned with garlic, ginger and pepper. This is a very popular dish with our customers and pairs perfectly with our new Japan Menyū Dip selection. All our chicken is higher welfare and we have a bespoke set of high standards that our poultry farmers adhere to. 

Waitrose Japan Menyū Cauliflower Tempura & Dip (Veg/V) 180g £3.40

A delicious vegan alternative to our karaage, these Cauliflower florets are coated in crispy batter, with spring onions and a soy yuzu dip. Great for sharing.

Waitrose Japan Menyū 4 ‘No Chicken’ Drumsticks (Veg/V) 170g £3.75

Tender jackfruit drumsticks coated in a crunchy panko crumb, served with a spicy soy glaze. 

Waitrose Japan Menyū Vegetable Steamed Buns (Veg/V) £2.50

These steamed buns are filled with mild katsu curry flavoured veggies. Soft, fluffy bites of deliciousness.

Waitrose Japan Menyū Shredded Cabbage & Edamame Slaw with Ponzu Dressing (V) 140g £2.50

Finely cut pink and white cabbage with coriander, carrot, edamame beans, salad onions and black onion seeds with a creamy ponzu dressing. A zesty side to go with any mains and centrepieces

Waitrose Japan Menyū Edamame Beans with Garlic & Chilli Salt  (V/Ve) 200g £3.50

Who doesn’t want a big pot of Edamame beans to pop out of their shells and devour? These whole edamame beans are served with garlic and chilli salt. 

(EDITOR: Looks interesting! It's worth looking at using Japan Menyū foodstuffs for your Christmas and New Year's feasting?)

Clearspring Pledges 30k of Free Plant-Based Meals to Mark 30th Anniversary

Leading Japanese and organic fine foods specialist Clearspring is celebrating its 30th anniversary this year and has teamed up with their long-term partner, plant-based community cookery school and food charity Made In Hackney, to donate 30,000 free plant-based meals to communities who are in need. 

Made in Hackney, which are celebrating their own 10th anniversary, will work with Clearspring to donate products and cooked meals to families and individuals who have emergency support needs.

Sarah Bentley, founder of Made in Hackney said: "Made In Hackney and Clearspring believe everyone should have access to high quality, healthy food that's good for people and the planet. Clearspring have supported our community cookery classes, meal service and fundraising activities with their incredible products for many years. 

"We're really pleased and delighted to partner with them now to provide 30,000 free plant-based meals to households with food support needs as part of Clearspring's 30-year anniversary."

Maria Dawson, who's the MD at Clearspring commented: “Reaching 30 years as an independent family business is a really great achievement to celebrate. We wanted to use this opportunity to make a concerted effort to give back to the community with our pledge to donate 30,000 free plant-based meals.” 

Alongside the food donation pledge, Clearspring will also be fundraising throughout the year to support the important work Made in Hackney is doing. Clearspring will also partner with other organisations including City Harvest, who help to distribute food to over 350 local charities offering food support to local communities.

Maria Dawson went on to say: “We also wanted to say thank you to everyone who's helped us reach this 30-year milestone. Thank you to the brilliant Clearspring team, the fantastic organic and Demeter certified farmers and artisan food producers, the committed wholesalers and retailers who stock our products and the loyal shoppers who choose to add Clearspring to their baskets every day. 

"Please know that your continued support is helping us realise our dream to create a more sustainable future and is enabling us to work and play to convert one more acre back to organic each day.”

Clearspring was founded in 1993 by award-winning organic Japanese and plant-based foods pioneer Christopher Dawson. Originally from New Zealand, he came to London to study organic and biodynamic farming and subsequently set-up and ran his own health food shop, East West Natural Foods, in London back in 1977.

Christopher decided to move to Japan in the 1980s to further his understanding of organic agriculture and made the country his home for the next 18 years, working with local artisanal producers to convert and comply with international organic standards. Clearspring was created as a way to help the producers he worked with share their unique traditional and organic products with a global audience.

From humble beginnings offering Organic Japanese Miso Soups, Teas and Tamari, Clearspring now offers a vast range of over 300 products across 30 categories, including Japanese specialities, Tofu, Seasonings, as well as European cold pressed oils, vinegars, snacks, purees, pasta and pasta sauces. All Clearspring products are plant-based, refined sugar free and made without the use of artificial additives or ingredients. Clearspring is available in over 60 countries around the world.

 You can find out more about the fundraising and food donation campaign by visiting https://www.clearspring.co.uk/blogs/news.

The art of Japanese Whisky revealed

The meticulous attention to detail and the blending of art with nature were revealed at an Omotenashi – ritual tasting – of Suntory Japanese whisky at the Saatchi Gallery on June 13.

Showcased were the Yamazaki 12 year old and Hakushu single malts and Hibiki 17 year old blended whisky during a tasting led by Mike Miyamoto, Suntory Global Brand Ambassador.

Suntory whiskies have earned over 60 awards in the last eight years alone. Recently Yamazaki 1984 year old single malt was named Best Malt Whisky in the World, while Hibiki 21 year old was named Best Blended Whisky in the World.

In 2010, Suntory was named Distiller of the Year, the first time such an honour was awarded to a Japanese distiller.

Suntory has been working to perfect the art of whisky making since the first whisky distillery in Japan was built by founder Shinjiro Torii in 1923. The whiskies were originally created to match the delicate Japanese palate and to complement the cuisines of Japan.

Often Japanese whiskies are drunk at mealtime straight, on the rocks, as a Highball or blended with water as a mizuwari.

While Yamazaki, Hakushu or Hibiki and a delightful partner to sushi or nigiri, it was shown that the whiskies marry well with British and Western style cooking, also. They were matched with fish and chips, burgers and shepherd’s pie.

Another side to the versatility of Suntory whiskies was revealed in a menu of cocktails celebrating the 24 Japanese Seasons. Mixologist Zoran Peric has created a unique collection of Suntory cocktails.

“A Japanese cocktail is about philosophy, nuance and refinement in which the final product inspires the imagination and triggers the palate”, he explained.

The art of the east and the art of the west meet literally at the Saatchi Gallery where Suntory is a corporate sponsor. Suntory has a long history of association with the arts, said Makiko Ono, President of Suntory London. “Our founder, Shinjiro Torii firmly believed a third of Suntory’s profit from all our business operations should be returned to society to enhance the Arts and Culture”.

Ms Ono added: “ I cannot emphasise enough how important the UK market is for Suntory. The Japanese have the highest respect for the United Kingdom and since 1971 London has been the hub of all Suntory operations in Europe”.