Thursday, 20 September 2012
A Jamie Oliver inspired Red Tractor roast for Kate and Wills
One in four mums said they would most like to invite the Duke and Duchess of Cambridge over to dinner ahead of Dame Judy Dench, Jess Ennis, Mo Farah and David Beckham according to research by Red Tractor Assurance. Only one in twenty wanted to add some va-v-avoom to the dinner table and invite Shades of Grey author EL James.
And while most households enjoy watching cookery programmes, the reality of juggling the kids and running a busy household makes them play it safe when it comes to cooking the evening meal, with over a quarter of families not wanting to take inspiration from television celebrities. Whilst two out of ten mums’, seek tips and recipes from the home grown, mover and shaker Jamie Oliver, ahead of Delia Smith, Nigella Lawson ; Gordon Ramsey, Marco Pierre White and Heston Blumenthal don’t come close.
Despite all the wild and wonderful cooking books, cookery shows and ethnic restaurants, over 50 percent of households opt to cook a traditional roast dinner with over a third taking the easy route and preparing the great British classic, apple crumble for pudding.
Richard Cattell, Head of Marketing, at Red Tractor who commissioned the study on 2,080 British families said: “We’re aware that shoppers are faced with a variety of choices, both from the high-street supermarkets and also when eating out. The survey tells us that shoppers like to support British food, with more than 55% already looking out for the Red Tractor logo when choosing their dish, a clear sign people care more about food which is produced to good standards of farming and food production, with a guarantee of origin.”
Interestingly, over a quarter of husbands surveyed said they would like to cook something new for their guests, but over a half of them strongly agreed that cooking something already tried and tested was the best decision. A remarkable 13.3% of the respondents also commented that they wouldn’t cook anything for their guests.
Launching 24th September, Red Tractor Week will be showcasing what the logo means to consumers and explaining how it provides the shopper with a shortcut to affordable, quality food and drink, covering everything from food safety, environmental protection, animal welfare as well as origin. To join in the fun and view spoof videos of Debra Stephenson and her celebrity friends go to www.redtractor.org.uk/RTW2012 and
https://www.youtube.com/watch?feature=player_embedded&v=ottB... to see Debra’s Red Tractor Pals’ shenanigans