Vegan 'fish' produced by ethical food firm Redwood is now on the menu at Brighton's best-loved sushi restaurant.
Moshi Moshi, renowned for its work in fish conservation, is using the faux 'fish' in dishes such as vegan 'fish' udon and stir fry noodles.
"It's proving very popular," said Karl Jones of Moshi Moshi, which is keen to help protect global fish stocks. "Customers love it - not just vegans, but the carnivorous too. As the flavour is so good, it's a viable alternative to real fish."
As Karl Jones points out, ethical consumption is at the heart of everything Moshi Moshi does.
"We firmly believe in 'restorative eating'," he says. "It's a way of eating that aims not just to make the environment sustainable but actually restores and improves it. Our aim is to give back more than we take.
"One way we can do this is by decreasing our reliance on animal proteins and to eat more vegetarian food. It's why we teamed up with Redwood."
To show just how versatile plant-based alternatives to meat, fish and cheese can be, Moshi Moshi recently joined forces with Redwood to launch The Great Moshi Vegan Challenge, in which eight of Brighton's leading chefs went head to head to create the best sushi using vegan ingredients.
Among the ingredients that particularly impressed judges was Redwood's vegan 'duck', which was used in five separate dishes and combined variously with mango, kale, ginger, grapefruit, sansho pepper, boshi jelly and shiitake mushrooms.
It was also the basis for the winning dish duck chettinad created by chef Alun Sperring, who added mango and nut sauce and red chilli chutney to give the sushi a kick familiar to the Indian food he serves at Chilli Pickle, named as one of the top 50 curry houses in the UK.
"We're delighted that our foods are capturing the imagination of chefs," said Lee Rockingham of Redwood. "We hope many more will follow in Moshi Moshi's footsteps."
Everything in the Redwood range is made from natural plant-based ingredients so free from animal products and derivatives as well as cholesterol, artificial colours/preservatives, lactose, hydrogenated fats and GMOs. This makes them suitable not just for vegetarians and vegans, but also for people suffering from lactose or casein intolerance and anyone looking for a healthier and more ethical lifestyle.
Redwood products are also kosher certified and the company itself is halal process certified.
According to The Ethical Company Organisation and The Good Shopping Guide, Redwood is the UK's most ethical vegetarian foods firm. Find out more at www.redwoodfoods.co.uk.